1. Yahoo and RSS Gnomedex 4 Scott Gatz

2. Y! News first to publish RSS First feeds - Aug 03 Began with broad sectional feeds (Top Stories, World, etc.) Evolved to aggregated topical feeds (Elections, Middle East, Personal Tech, etc.) 75+ feeds today Promotion: –First from a feeds page –Now: most pages by loose relevance

3. Now Yahoo! publishes tons of feeds Yahoo! News~75 feeds Yahoo! Sports (feed for each team) Over 250 feeds Editorial Sites: –Ask Yahoo! –Buzz Index –Yahooligans for Kids –Education ~30 feeds Yahoo! GroupsHundreds of Thousands Over ½ million RSS feeds published

4. Launched RSS Beta Module for My Y!

5. Add to My Yahoo! popping up everywhere craigslist http://my.yahoo.com/s/button.html

6. The All-New My Yahoo! Demo More info at: http://my.yahoo.com/s/about/new_migrate.html

7. Our users (and Y!) will thank you if you… Title your feeds well Make your channel description…descriptive Make item titles descriptive –And include a description/summary Provide pubDate for each item Use technology to make things easier on us –Language field should not be Windows or %bloglanguage% –We check last mod date help us not fetch unnecessarily –Ping us when you update Use Add to My Yahoo! buttons

8. URLs to check out FAQ for Publishers of RSS –http://my.yahoo.com/s/faq/rss/publishers.html Add Attendees Blogs to My Yahoo! –http://my.yahoo.com/s/gnomedex.html Info on the new My Yahoo! –http://my.yahoo.com/s/about/

9. Inbound – Political Blog Roundup Launched 8/26; needed as part of broad based Election coverage Plan is increase level of promotion as Election season crescendos.