1. Diversity University Facing off: Students and Facebook.com Maureen Doyle Kristen Funk Jaime Madden Melissa Murlless

2. What is Facebook.com? Facebook.com is an interactive, image-laden directory allowing students to share lifestyles and attitudes.Facebook.com is an interactive, image-laden directory allowing students to share lifestyles and attitudes. Allows students to network within their institution, as well as outside the campus.Allows students to network within their institution, as well as outside the campus. Students can join groups with similar interests, share pictures and list events.Students can join groups with similar interests, share pictures and list events. Students are able to get reconnected with old friends and meet new people.Students are able to get reconnected with old friends and meet new people.

3. Facebook.com Statistics and Facts Facebook.com supports 2000 colleges, from 2- year community colleges to 4- year institutions.Facebook.com supports 2000 colleges, from 2- year community colleges to 4- year institutions. Facebook.com supports 3.85 million members, which is 85% of the above population.Facebook.com supports 3.85 million members, which is 85% of the above population. 60% of students log in daily, 85% log in at least once a week and 93% log in a least once a month.60% of students log in daily, 85% log in at least once a week and 93% log in a least once a month. 250 million hits everyday, ranking 9 th overall in Internet traffic.250 million hits everyday, ranking 9 th overall in Internet traffic. The average college student spends 17 minutes per day using Facebook.com.The average college student spends 17 minutes per day using Facebook.com. Stats retrieved from www. las.iastate.edu/newnews/bugejafacebook.html and www.techcruch.com and Chronicle of Higher Education.www.techcruch.com

4. Why do students build a Facebook.com profile? Identity experimentationIdentity experimentation Social networking and community buildingSocial networking and community building Ability to express themselves normally through blogs, pictures and personal informationAbility to express themselves normally through blogs, pictures and personal information Peer pressure or word of mouthPeer pressure or word of mouth Dating and relationshipsDating and relationships Finding more information on classmatesFinding more information on classmates Curiosity about an internet communityCuriosity about an internet community

5. Issues: What do students need to know? Legal Copyright lawsCopyright laws Students will be held responsible for uploading materials from a 3 rd party without permission.Students will be held responsible for uploading materials from a 3 rd party without permission. Terms and AgreementsTerms and Agreements Students need to be aware of current terms that they are being held responsible for, which may change without notice at any time.Students need to be aware of current terms that they are being held responsible for, which may change without notice at any time. It is a students responsibility to review updated terms.It is a students responsibility to review updated terms. Facebook.com has the right to terminate membership without notice.Facebook.com has the right to terminate membership without notice. Facebook.com is not liable for what students post on their profiles.Facebook.com is not liable for what students post on their profiles.

6. Issues: What do students need to know? Legal Hate SpeechHate Speech Hate speech is defined as that which may be psychologically damaging to a person.Hate speech is defined as that which may be psychologically damaging to a person. Students will be held responsible for verbal or written statements and perceived actions about someone that are hateful and threatening.Students will be held responsible for verbal or written statements and perceived actions about someone that are hateful and threatening. Students should be aware of an institutions policy on freedom of speech because they will be held liable by the institution, not Facebook.com.Students should be aware of an institutions policy on freedom of speech because they will be held liable by the institution, not Facebook.com.

7. Issues: What do students need to know? Legal Harassment/CrimesHarassment/Crimes Any type of harassment is prohibited by Facebook.com and students will be held responsible by the institution as well as the local authorities.Any type of harassment is prohibited by Facebook.com and students will be held responsible by the institution as well as the local authorities. Example: A group was created based on the idea of wanting to sleep with a particular professor and students involved were required to go through the student judicial system.Example: A group was created based on the idea of wanting to sleep with a particular professor and students involved were required to go through the student judicial system.

8. Issues: What do students need to know? Legal Harassment/CrimesHarassment/Crimes Students should be aware that if they put incriminating photos and/or information about themselves or other individuals on their profile, they will be held liable by the authorities.Students should be aware that if they put incriminating photos and/or information about themselves or other individuals on their profile, they will be held liable by the authorities. Example: Students posted pictures of others who had rushed the football field and caused a great deal of damage. The local police logged on to Facebook.com and were able to make arrests based on the information.Example: Students posted pictures of others who had rushed the football field and caused a great deal of damage. The local police logged on to Facebook.com and were able to make arrests based on the information.

9. Issues: What do students need to know? Legal Students will be held accountable to the institutions student code of conduct, both on-campus and off-campus, because the student is ultimately affiliated with the university.Students will be held accountable to the institutions student code of conduct, both on-campus and off-campus, because the student is ultimately affiliated with the university. Facebook.coms terms of use policy tells participants that they may not post any content that we deem to be harmful, threatening, abusive, harassing, vulgar, obscene, hateful, or racially, ethnically or otherwise objectionable.-Brock Read in the Chronicle of Higher Education

10. Issues: What do students need to know? Privacy Students should be aware of the privacy settings available to them when setting up and managing their profile.Students should be aware of the privacy settings available to them when setting up and managing their profile. Students need to know how to contact Facebook.com given legal issues, concerns or questions that may arise while being a member of the website.Students need to know how to contact Facebook.com given legal issues, concerns or questions that may arise while being a member of the website. Students should be sensible when including personal information on their profile, as privacy cannot be guaranteed.Students should be sensible when including personal information on their profile, as privacy cannot be guaranteed. Identity theft is an on-going issue when using the Internet.Identity theft is an on-going issue when using the Internet.

11. Issues: What do students need to know? Personal Students should be aware of the ability of future employers to peruse Facebook.com profiles. Companies are using this to find out about the character of their potential employee, as well as peruse for information about race, gender and sexuality, which are prohibited in hiring decisions.Students should be aware of the ability of future employers to peruse Facebook.com profiles. Companies are using this to find out about the character of their potential employee, as well as peruse for information about race, gender and sexuality, which are prohibited in hiring decisions. Parents may have access as well and are able to view friends, roommates and events that may be on students profile.Parents may have access as well and are able to view friends, roommates and events that may be on students profile. When posting class schedules, students should be aware that anyone has access to their whereabouts, unless correct privacy settings are intact.When posting class schedules, students should be aware that anyone has access to their whereabouts, unless correct privacy settings are intact. Students cannot take-back the photos, journals, etc. that they incorporate into their profiles. It becomes a permanent record!Students cannot take-back the photos, journals, etc. that they incorporate into their profiles. It becomes a permanent record!

12. Implications for Student Affairs Universities should include orientation sessions regarding Facebook.com to educate students about what is okay and what is not okay to include on a profile.Universities should include orientation sessions regarding Facebook.com to educate students about what is okay and what is not okay to include on a profile. Residence hall staff should be included in reminding students about possible ramifications of the careless use of Facebook.com.Residence hall staff should be included in reminding students about possible ramifications of the careless use of Facebook.com. Student affairs professionals should be aware of what their student workers are posting on their profiles at work.Student affairs professionals should be aware of what their student workers are posting on their profiles at work. Supervisor needs to ensure it is in line with departmental ethics.Supervisor needs to ensure it is in line with departmental ethics. Facebook.com should be utilized by student affairs professionals to build community and enhance social networking. In other words, if you cant beat them, join them.Facebook.com should be utilized by student affairs professionals to build community and enhance social networking. In other words, if you cant beat them, join them.

13. Facebook.com Orientation Activity Title:Information Free-for-All Idea:To get students to understand how information on their profiles can be used and that not everything may be as it seems. Instructions: Form a circle with your group of students. Each student is to secretly write three facts about themselves on a piece of paper, crumble it up and throw it into the middle of the circle. When students begin to write things down, pick out five students and instruct them to secretly write believable lies, instead of personal facts. Afterwards, each student goes into the middle of the circle and picks out one of the crumbled pieces of paper. One by one, students are to read the given information to everyone in the circle. The group is then to guess who the information belongs to. Once all students have gone, the facilitator will ask if any of the students lied about themselves. Students who were picked will then raise their hands. The facilitator will end by making the point that all information on Facebook.com may not be factual and that care should be taken, both when creating and reading profiles.

14. Necessity of Facebook.com Tutorial Students should become educated consumers of Facebook.com:Students should become educated consumers of Facebook.com: Need to be aware of permanency of information included in profiles.Need to be aware of permanency of information included in profiles. Be aware of the privacy settings.Be aware of the privacy settings. Need to know that they will be held accountable to the institutions standards and the law.Need to know that they will be held accountable to the institutions standards and the law. Need to be aware that potential employers, faculty members, residence hall directors and parents may be looking at their profiles to find out about their character.Need to be aware that potential employers, faculty members, residence hall directors and parents may be looking at their profiles to find out about their character. Need to be aware of the misuse of Facebook.com by other students (i.e. stalking and harassment).Need to be aware of the misuse of Facebook.com by other students (i.e. stalking and harassment).

15. Motivating Factors Content included in the tutorial is information that students do not typically know when they sign up for a Facebook.com profile.Content included in the tutorial is information that students do not typically know when they sign up for a Facebook.com profile. Since students are held accountable for knowing this information, this program is a good opportunity to help educate them.Since students are held accountable for knowing this information, this program is a good opportunity to help educate them. If students are not educated on what is allowed by Facebook.com, they risk being held liable by the institution and local law enforcement, as well as compromising their personal privacy and integrity.If students are not educated on what is allowed by Facebook.com, they risk being held liable by the institution and local law enforcement, as well as compromising their personal privacy and integrity. Both the orientation presentation and tutorial are proactive measures the institution can take regarding on-line safety.Both the orientation presentation and tutorial are proactive measures the institution can take regarding on-line safety. In educating our students we may be able to minimize the potential liability at an institutional level.In educating our students we may be able to minimize the potential liability at an institutional level.

16. Tutorial Content Outline Section OneSection One General Information about Facebook.comGeneral Information about Facebook.com Three (3) questions regarding the general information section.Three (3) questions regarding the general information section. Section TwoSection Two Legal/Privacy InformationLegal/Privacy Information Eight (8) questions regarding the legal/privacy section.Eight (8) questions regarding the legal/privacy section. Section ThreeSection Three Personal Use and RamificationsPersonal Use and Ramifications Four (4) questions regarding personal use and ramification section.Four (4) questions regarding personal use and ramification section.

17. Facebook.com Tutorial

18. Facebook.com Tutorial Welcome Students! This tutorial will inform you about Facebook.com and networking on the Internet. Diversity University is responsible for any illegal activities that take place on Facebook.com; therefore our students must be educated on what is allowed by Facebook.com. The tutorial contains a general information section, a legal/privacy section and a personal use and ramification section. This will serve to give you the knowledge you need to use Facebook.com in a legal and ethical manner. In order to gain access to Diversity Universitys network, you are required to complete the tutorial and get an 80% or better. If you receive an 80% or better you will be given a temporary password at the conclusion of the tutorial. You will be able to gain access to the network using your login and the temporary password. After logging in, you will be prompted to change your password to a permanent one of your choice. Please read all the sections before answering the questions, as you will not be allowed to take this tutorial twice in one day. If you have any further questions about Facebook.com or the information contained within, please contact either Facebook.com or the Student Life office on campus. Good Luck!

19. Facebook.com Tutorial General Information and Questions Facebook.com is an interactive, image-laden directory allowing students to share lifestyles and attitudes. It allows for students to network within their university, as well as outside the campus. Students can join groups with similar interests, share pictures and list events. Students are also able to get reconnected with old friends and meet new people. It is important to note that individuals such as university faculty, staff and alumni are able to create Facebook.com profiles. Students build profiles for various reasons, including identity experimentation; social networking and building community; the ability to express themselves normally through blogs, pictures and personal information; peer pressure or word of mouth; dating and relationships; finding more information on classmates; and curiosity about an internet community. Students must be enrolled in the university and have a university issued e-mail address. Students between the ages of 13 and 18 are encouraged to have parental permission to establish a Facebook.com profile.

20. Facebook.com Tutorial General Information Questions 1.Eligible members of Facebook.com are: Students only Students and alumni Students, faculty, staff and alumni 2.Students can only network with: Students in their own university Students attending schools that are supported by Facebook.com Any college student in the United States

21. Facebook.com Tutorial 3.Students under the age of 18 must obtain parental permission to create a Facebook.com profile? True False Legal and Privacy Issues and Questions Students should be aware of copyright laws and know that they will be held responsible for uploading materials from a 3rd party without permission. Facebook.com terms and agreements should be understood before registering for a profile. Terms and agreements are subject to change and students should be up to date on current terms that they are being held responsible for. Facebook.com has the right to terminate any membership without notice and will not be held liable for what students post on profiles.

22. Facebook.com Tutorial Hate speech is defined as that which psychologically injures a person. Students will be held responsible for verbal or written statements and perceived actions about someone that are hateful and threatening. Students should be aware of an institutions policy on freedom of speech because they will be held liable by the institution and the law, not by Facebook.com. Any type of harassment is prohibited by Facebook.com. Students will be held responsible by the institution as well as the local authorities. An example deals with a friend group created based on the idea of wanting to sleep with a particular professor; all students involved were required to go through the student judicial process. Students should be aware that if they put incriminating photos and/or information about themselves or other individuals, they will be held liable by the authorities. An example deals with students that posted pictures of others who had rushed the football field and caused a great deal of damage. The local police logged on to Facebook.com and were able to make arrests based on the information. Students will be held accountable to the institutions student code of conduct, both on-campus and off-campus, because this student is ultimately affiliated with the university.

23. Facebook.com Tutorial Students should be aware of the privacy settings available to them when setting up and managing their profile. Students need to know how to contact Facebook.com given legal issues, concerns or questions that may arise while being a member of the website. Examples of types of contacts for Facebook.com include: Advertising, Business Development, Help, Press Inquiries and Privacy. Students should be sensible when including personal information on their profile, as privacy cannot be guaranteed. Identity theft is an on-going issue when using the Internet. Legal Issues and Privacy Questions 4. It is legal to upload material from a third party without permission? True False

24. Facebook.com Tutorial 5.Which of the following statements is false? It is the students responsibility to review updated terms of usage Facebook.com has the right to terminate membership without notice Facebook.com is liable for what students post on their profile 6.Students cannot post something that is psychologically damaging to another person? True False

25. Facebook.com Tutorial 7. If students participate in any type of harassment, they will be held accountable by: Local law enforcement Facebook.com The university and the local law enforcement 8.When participating in illegal behavior, all of the following are true, except: Students are not held accountable at all Students can be held accountable by local authorities Students can be held accountable by their institution

26. Facebook.com Tutorial 9. Privacy settings are not an option on Facebook.com? True False 10. Total privacy can be guaranteed by Facebook.com for: The duration of membership The first year of membership Total privacy cannot be guaranteed

27. Facebook.com Tutorial 11. All of the following are types of contact for Facebook.com, except: Business development Chat Press Inquiries Personal Use and Ramifications Section and Questions Students should be aware of the ability of future employers to peruse Facebook.com profiles. Companies are using Facebook.com to find out about the character of their potential employees, as well as search for information about race, gender and sexuality, which are questions that are not allowed to be asked during an interview. Parents may have access as well allowing them to view friends, roommates and events that may be on a students profile. When posting class schedules, students should be aware that anyone has access to their whereabouts, unless correct privacy settings are intact. Students cannot take-back the photos, journals, etc. which they incorporate into their profiles. It becomes permanent record on the Internet !

28. Facebook.com Tutorial 14. After removing a photo from my Facebook.com profile, it is no longer available for viewing on the Internet? True False 12. It is legal for people outside the university to view student profiles? True False 13. Class schedules can only be viewed by: My friends only Students at the same institution Depends on my privacy settings

29. Facebook.com Tutorial 15. Race, gender, sexual orientation, all of which are included on a students Facebook.com profile, are not allowed as inquiries in a job interview? True False Student must answer 12 of 15 questions correctly in order to receive a B grade on the on-line tutorial. Congratulations, you received an 80%. Your temporary password is: qt987!

30. Assessment of Programs Annual on-line survey will be administered at the beginning of every Spring semester.Annual on-line survey will be administered at the beginning of every Spring semester. Some of the questions from the tutorial will be included in the yearly survey.Some of the questions from the tutorial will be included in the yearly survey. Additionally, we will ask open-ended questions to allow students the opportunity to suggest changes to the programs.Additionally, we will ask open-ended questions to allow students the opportunity to suggest changes to the programs. One question will be a yes or no question that will address whether or not students use Facebook.com more cautiously after being educated through our programs. It will include an additional box for comments.One question will be a yes or no question that will address whether or not students use Facebook.com more cautiously after being educated through our programs. It will include an additional box for comments. Students will not be able to regain access to the network until survey is completed.Students will not be able to regain access to the network until survey is completed.

31. Feasibility of Programs Assessment results will be disseminated to a Facebook.com Review Committee, as well as the following departments on campus:Assessment results will be disseminated to a Facebook.com Review Committee, as well as the following departments on campus: Student LifeStudent Life Residence LifeResidence Life Academic AffairsAcademic Affairs Enrollment Management/Student AffairsEnrollment Management/Student Affairs New Student ProgramsNew Student Programs Higher level administrators as deemed necessaryHigher level administrators as deemed necessary A committee committed to reviewing the Facebook.com educational programs will utilize survey results and updates made by Facebook.com to reevaluate and if need be, restructure the tutorial and orientation programs.A committee committed to reviewing the Facebook.com educational programs will utilize survey results and updates made by Facebook.com to reevaluate and if need be, restructure the tutorial and orientation programs. Any updates to the programs will be implemented for the upcoming orientationAny updates to the programs will be implemented for the upcoming orientation.

32. Faculty and Staff Concerns Increased standard of care if institution begins monitoring students profiles on Facebook.com.Increased standard of care if institution begins monitoring students profiles on Facebook.com. Take into consideration potential ethical violations regarding Facebook.com, especially in student judicial or disciplinary situations.Take into consideration potential ethical violations regarding Facebook.com, especially in student judicial or disciplinary situations. If faculty and staff have a Facebook.com profile, they must monitor their on-line interactions with other membersIf faculty and staff have a Facebook.com profile, they must monitor their on-line interactions with other members How to utilize Facebook.com in order to create productive and engaging on-line communities as supplements for classroom participation.How to utilize Facebook.com in order to create productive and engaging on-line communities as supplements for classroom participation. Keep up to date on liabilities that they may be facing regarding the use of Facebook.com, especially if utilized for institutional purposes.Keep up to date on liabilities that they may be facing regarding the use of Facebook.com, especially if utilized for institutional purposes. Use of staff computers to access Facebook.com during work hours.Use of staff computers to access Facebook.com during work hours.

33. What We Learned As future student affairs professionals, the issues arising from mediums like Facebook.com and MySpace.com are ones which we will be facing in the near future.As future student affairs professionals, the issues arising from mediums like Facebook.com and MySpace.com are ones which we will be facing in the near future. On-line networking and social communities are not going anywhere; we have learned that they are important and potentially beneficial supplements to working in an institution of higher education.On-line networking and social communities are not going anywhere; we have learned that they are important and potentially beneficial supplements to working in an institution of higher education. We have a responsibility to keep educating not only our students, but ourselves and our peers, on the use and liabilities of these mediums.We have a responsibility to keep educating not only our students, but ourselves and our peers, on the use and liabilities of these mediums. Training programs in Residence Life and New Student Programs will need to be implemented in order to educate staff (i.e. Resident Assistants and Orientation Leaders) on handling issues surrounding these mediums.Training programs in Residence Life and New Student Programs will need to be implemented in order to educate staff (i.e. Resident Assistants and Orientation Leaders) on handling issues surrounding these mediums. Both time management and organization are important when taking on specialized projects, such as a professional development case study.Both time management and organization are important when taking on specialized projects, such as a professional development case study.

34. References Arrington, M. (2005). Retrieved Feb. 13, 2006, from Facebook Users Sure are Passionate Web site: http://www.techcrunch.com/tag/Facebook/. Bugeja, M. J. (2006, January 27).Facing the facebook. The Chronicle of Higher Education, pp. C. Facebook, (2005). Retrieved February 2, 2006, from Privacy Policy Web site: http://www.facebook.com/policy.php. Iowa State University, (2006). Retrieved February 9, 2006, from Greenlee School's Michael Bugeja explores impact of technology on education in new article Web site: http://www.las.istate.edu/newnews/bugejafacebook.shtml News, Views and Careers for All Higher Education, (2005). Retrieved February 9, 2006, from Cleaning Up Their Online Acts Web site: http://www.insidehighered.com/news/2005/10/03/online. Read, B. (2006, January 20).Think before you share. The Chronicle of Higher Education, pp. A38.