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© Graham M Winch II :Defining the Project Mission1 4 : Managing Stakeholders Taurus meant an awful lot of different things to different people, it was the absolute lack of clarity as to its definition that I think was its Achilles heel Chief Executive, London Stock Exchange
© Graham M Winch II :Defining the Project Mission2 Managing Stakeholders which are the project stakeholders? mapping stakeholders the regulatory context ethics in project definition the role of visualisation
© Graham M Winch II :Defining the Project Mission3 Which are the Project Stakeholders? what is a stakeholder? –creating and destroying value internal stakeholders –legal contract with the client external stakeholders –all others with a direct interest in the project project stakeholders
© Graham M Winch II :Defining the Project Mission4 Project Stakeholders
© Graham M Winch II :Defining the Project Mission5 Mapping Stakeholders stakeholder mapping –the case of Beirut Central District the power/interest matrix –the case of Beirut Central District
© Graham M Winch II :Defining the Project Mission6 Mapping Stakeholders Solutions Problem Opponents Proponents Project Mission
© Graham M Winch 7 political opposition trade unions class A shareholders Lebanese order of Engineers residents & environment- alists government class B share- holders property developers backward- ness of public sector lack of public financial resources make BCD public projects political interference in public projects high propensity to Import unemploy- ment rate national economy tax exemption no private involvement in public projects ambiguities in Articles of Incorporation specula- tion violation of property ownership law underestimat- ion of property values BCD projects assumed risky Beirut Central District Public / Private Partnership Special Project Vehicle for public policy implementation publicly funded projects amendment to Articles of Incorporation amendment to Law 117/91 investments in profitable infrastructure projects amendments to the masterplan adequate public transport system stronger awareness of archaeological heritage amendments to the Articles of Incorporation archaeologists air pollution sea pollution suffocation of neighbour- hood lack of co-operation
© Graham M Winch II :Defining the Project Mission8 The Power/Interest Matrix A minimal effort D key players C keep satisfied B keep informed Level of interest Power to influence high low high
© Graham M Winch II :Defining the Project Mission9 A : minimal effort local banks, international community D : key players class B s/holders, Lebanese government, property developers, C : keep satisfied international banks B : keep informed class A s/holders, trade unions, LOE, political opposition, archaeologists, residents, environmentalists Level of Interest Power to Influence high low high The Power/Interest Matrix
© Graham M Winch II :Defining the Project Mission10 The Regulatory Context the voice of the low power stakeholders managing consent project ethics stakeholder voices
© Graham M Winch II :Defining the Project Mission11 Managing Consent define and enquire consult and refine bribe and ignore
© Graham M Winch II :Defining the Project Mission12 Ethics in Project Definition Project Social Responsibility the extent to which the project definition exceeds the minima established in the NPV calculation and those require to obtain regulatory consent.
© Graham M Winch II :Defining the Project Mission13 Stakeholder Voices environmental impact –environmental lobby –Environmental Impact Assessment zoning –zoning regulations –NIMBYs and local interests quality of specification –product users sustainability –future generations
© Graham M Winch II :Defining the Project Mission14 Construction Sustainability Targets operational energy - day-to-day use –KWh or CO 2 per m 2 embodied energy of materials used in construction –Gj or CO 2 per m 2 transport energy delivering materials and staff – CO 2 per m 2 waste during construction –m 3 per m 2 water use during construction –m 3 per m 2 biodiversity of site –species index per hectare source : DTI
© Graham M Winch II :Defining the Project Mission15 The Role of Visualisation fly-thrus and montages obtaining regulatory approval convincing stakeholders the Centuria building –convincing funders –consulting with users
© Graham M Winch II :Defining the Project Mission16
© Graham M Winch II : Defining the Project Mission1 mission definition is strategic management why strategic ? –relationship of client to environment –allocation.
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