1. Main idea: Short and Long-term needs of businesses can be financed in a variety of ways

2.  Financing  Cost-benefit analysis  Revenues  profits

3.  Why is financing important to the free enterprise system?  How does depositing funds in a financial institution benefit businesses?  Why do businesses perform a cost-benefit analysis?  What steps does a cost benefit analysis involve?

4. Main idea: Learn more about the financing options from which businesses may choose

5.  Debt financing  Short-term financing  Intermediate-term financing  Long-term financing

6.  What are the three categories of debt financing?  What kinds of businesses benefit from short term financing?  Why would someone need intermediate term financing?  Why would a business need long term financing?  What should financial managers examine before obtaining financing?

7. Main idea: Learn about the steps in the production process

8.  Production  Consumer goods  Mechanization  Assembly line  Division of labor  Automation  robotics

9.  What does producing consumer and capital goods involve?  What does planning include?  What does people who purchase goods for a business have to decide?  What 5 major advances in technology have drastically affected the methods and cost of production?

10. Main Idea: Marketing includes: research, advertising, promotion, and distribution.

11.  Marketing  Consumer sovereignty  Utility  Market research  Market survey  Test-marketing

12.  What is the sole purpose of marketing in today’s society?  List and describe the 4 types of utility  What data do companies gather through market research?  Why do researchers test-market a product?

13. Main Idea: Marketing Strategies includes: product, price, place and promotion.

14.  Price leadership  Penetration pricing  Promotion  Direct-mail advertising  Product life cycle

15.  What do the four Ps of marketing mean? ◦ Product: ◦ Price: ◦ Place: ◦ Promotion:

16. Main Idea: There are various routes through which goods are moved

17.  Channels of distribution  Wholesalers  Retailers  E-commerce

18.  What do wholesalers do?  What do retailers do?  What has helped distribution channels grow in the last 10-20 years?