3. WORK- LIFE BLUR MORE MOBILE TECH SAVVY MULTIPL E DEVICE S DIGITAL GENERATIO N 24 HOUR S

4. Challenges & Risks

6. Personalized Windows devices Optimize infrastructure for VDI Cloud management for Windows PCs & Slates Work on the road Work on your own device Work on your phone Unified management across devices

7. Frank Managing Partner Northridge Construction Master collaborator and Dad of triplets

8. FIREWALL Mobile Broadband Direct Access SkyDrive Lync SharePoint DATA SERVERS Exchange

9. GREAT DEVICES FOR EVERY WORKSTYL E

11. The Big Refresh Industry rhythms uniquely aligned Longer lifecycles result in aging fleets Looming deadlines create urgency Doing nothing is not an option for businesses Largest corporate PC refresh ever Source: Gartner WW Professional PC Unit Sales (millions) Source: Gartner

12. Opportunities Unleashed Corporate PC sales seem relatively immune to ongoing economic woes – for now Manpower is in short supply Skillsets are rusty or non-existent Companies need tools and services Enterprises are unaware of new tools and opportunities

13. New Ideas Unleashed Enterprise IT sees the opportunity to do things better Dramatic uptick in interest in new architectural models Datacenter centric models becoming attractive Skills and services are in short supply InstalledBase New Users

17. 1000 User Company ~$200 per user Services Opportunity Planning & Application Integration – 45% $90,000 Support Services – 20% $40,000 Training – 5% $10,000 Deployment Services – 30% $60,000

18. DEPLOYMENT LICENSED IN SALES PIPELINE NOT ENGAGED Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month Accounts: PCIB % of Accounts Last Month NO DEPLOYMENT CUSTOMER ON XP CUSTOMER PILOTING WINDOWS 7 CUSTOMER HAS STARTED DEPLOYMENT DEPLOYED SOME DEPLOYED NO Accounts: PCIB % of Accounts Last Month TOTAL ACCOUNTS: 100,000+ LICENSED FOR

19. “Windows 7 gives us the opportunity to go in and build better relationships with our customers. How do they deploy? How do they manage this new OS? The programs that Microsoft has put in place, have given us the opportunity to talk to customers more about optimization.” - BlueChip Consulting Group

20. Microsoft® Assessment & Planning (MAP) Toolkit Microsoft® Application Compatibility Toolkit (ACT) Microsoft® Deployment Toolkit (MDT)

22. BMW Group “It’s not a sense. We are actually seeing faster sales, and greater deployment. We’re seeing more customers engaging in assessments and proof of concepts than any other operating system we’ve seen.” -Insight “Windows 7 factors heavily in our clients’ plans. There are a lot of initiatives around modernization of the desktop, but also in seizing the initiative and extending the benefit––like security, collaboration and the optimized desktop.” -Data#3 “Windows 7 offers a ton of opportunities for partners. The opportunity is there for every partner, of every type in every country in the world.” –HubOne

25. SIMPLIFIED PC MANAGEMENT & SECURITY THROUGH THE CLOUD UPGRADE TO FUTURE VERSIONS OF WINDOWS

28. BREAKOUT SESSIONS TIMEROOM Create New Business Opportunities1:30 PMLACC 407 Deploying Windows 7 in the Enterprise3:00 PMLACC 406 Selling Windows Intune with ‘Good, Better, Best’3:00 PMLACC 407 You Might be Leaving Money on the Table: Migration Opportunities to Windows 7 and IE94:30 PMLACC 407 Profiting from the Consumerization of IT with Windows Devices and Windows 7 Enterprise4:30 PMLACC 406AB INTERACTIVE SESSIONS TIMEROOM Consumerization of IT: Windows Devices in the Workplace1:30 PM LACC 402B INT Windows Licensing and Business Opportunities1:30 PM Fireside Chat: Gartner Analyst on the Consumerization of IT Interactive Discussion with Stephen Kleynhans 3:00 PM MDOP: Value Today, Enhancements and How to Monetize3:00 PM Alphabet Soup: Windows XP to Windows 7 Deployment Tools and Resources Spelled Out4:30 PM Capturing the Funding and Incentives Available Through the Desktop PSP4:30 PM