2. Agenda Introduction Market Technologies, Standards & Big Players Services What we have done Conclusion

3. Introduction

4. Concepts Set-Top Box Interactive TV Web TV VoD T commerce T Learning PVR

5. Convergence of Internet and TV Accessing web, email, and more through the TV Internet on TV Interactive with your favorite shows Combines power of the Internet with TV Interactive with your favorite shows Combines power of the Internet with TV Interactive TV Pause, Rewind, and Fast Forward TV Record programs to watch later Pause, Rewind, and Fast Forward TV Record programs to watch later Personal TV

6. TV versus PC Emphasis on entertainment > information Better visual experience More trusted and secure medium More controlled medium Less content capability For consumer cheaper,quicker and easier More family involvement 99% of homes have TV (30% DTV), 34% PCs

7. Types Of Service Offering Increasing Interactivity Traditional TV Digital Text Electronic Guide Enhanced Content Enhanced TV Interactive TV Web content, games E-mail, messaging Transactions, integrated interactivity

8. Customized GUI

9. Market

10. PC vs. Internet Appliances Source: Xilinx

11. Set Top Box Market Projection (millions) Low end STBs 14.626.43342.644.6 42.6 35.825151.80 High end STBs 01.23.98.314.9 23.9 36.350.364.881.583.8 Source: 2001 Paul Kagan Associates, Inc

12. IAs Unit Shipment

13. Total IA Unit Shipment

14. Technologies, Standards & Big Players

15. Standards MHP GEM ATVEF

16. Platform Partner

17. Services

19. Multiple screen support Instant replays on demand Player & game statistics Customize camera angles Shopping Applications Order with the click of the remote E-wallet and shopping cart facilities offer secure peace of mind Network operators can offer a new, low cost outlet for the retailers Incremental revenues from a truly unique shopping experience Entertainment

20. Interactive news

22. What We have done

23. Set top box

24. Motivations More than 80 percent of use cases are Internet Browsing & Multimedia Applications Hardware Platforms Embedded Linux Technology I TV Standards & Task forces Great Market for developing countries

25. Applications

26. More Applications

27. Features Multimedia Player –MPEG4, DVD, MP3, VCD, MPEG2, … –Easily supports new formats Internet Browser –Flash –JVM –Multi Language Voice & Video Transfer –H:323 –H:262 EMail & Chat

28. Goals Simple GUI, Loginless, Zooming, Portable, Easy Setup, … Compatible with ASP model Security & Virus protection Graphical Contents Pushing Contents Make IA consumer device not a professional box Network Bandwidth Cost Security Manageability Applications

29. Architecture ParsIA Multimedia Network Driver Remote Controller Driver MPEG Decoder Driver SmartCard Videocam CoolDisk Driver ParsIA Kernel Windowing System GUI Applications & ServicesMozilla Browsers

30. Conclusion

31. Lets make it happen