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Content CICA Market Segmentation Agri-Food industry overview Partnerships for Food Industry development.

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Presentation on theme: "Content CICA Market Segmentation Agri-Food industry overview Partnerships for Food Industry development."— Presentation transcript:

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2 Content CICA Market Segmentation Agri-Food industry overview Partnerships for Food Industry development

3 Stage of Development Income thresholds for establishing stages of development Source : The Global Competitiveness Report 2010-2011 Weights of the three main sub indexes at each stage of development

4 CICA - Stage of Development Source : The Global Competitiveness Report 2010-2011 Stage1 Cambodia Kyrgyz republic India Mongolia Pakistan Tajikistan Vietnam Transition from 1 to 2 Azerbaijan Egypt Iran Kazakhstan Stage2 China Jordan Russia Thailand Turkey Transition from 2 to 3 Bahrain Stage 3 Israel South Korea UAE

5 * Domestic and foreign market size index (score 1-7) Source : The Global Competitiveness Report 2010-2011 (Grouped by NFI) Segmentation by market size* China(6.71) India (6.10) Russia(5.74) South Korea(5.56) Turkey(5.17) Iran(5.09) Thailand(4.95) Egypt(4.80) Pakistan(4.63) Large Medium Small Vietnam(4.56) UAE(4.26) Israel(4.24) Kazakhstan(4.16) Azerbaijan(3.46) Jordan(3.25) Cambodia(3.01) Bahrain(2.94) Kyrgyz Republic(2.53) Mongolia(2.33) Tajikistan(2.30) Iraq Afghanistan Uzbekistan

6 Segmentation by GDP –PPP* High UAE South Korea Israel Russia Medium Turkey Kazakhstan Iran Thailand China Egypt Low Iraq Jordan Mongolia India Vietnam Uzbekistan Pakistan Kyrgyz Republic Very low Tajikistan Afghanistan Azerbaijan Cambodia Bahrain GDP – *Purchasing-power-parity per capita Y 2011 Source : IMF, October 2010 (Grouped by NFI) $US >15,000 > 5,000 > 2,000 <1,000

7 Segmentation by religion Islamic and non-Islamic countries Source : CIA World fact book, March 2011 Islamic (Muslim > 50%) Iran Egypt Turkey Iraq UAE Islamic (Muslim > 50%) Pakistan Afghanistan Uzbekistan Azerbaijan Tajikistan Jordan Kyrgyz Republic Bahrain GDP-PPP >5,000 $US GDP-PPP <5,000 $US Other China India Russia Vietnam Thailand South Korea Cambodia Mongolia Kazakhstan(Muslim 47%) Israel (Jewish 75.55)

8 Segmentation by population Source : CIA World fact book, March 2011 (Grouped by NFI) Huge (> 1000 M persons) China India Medium (50-200 M persons) Pakistan Russia Vietnam Egypt Iran Turkey Thailand Small (10-50 M persons) South Korea Iraq Afghanistan Uzbekistan Kazakhstan Cambodia Very small (> 10 M persons) Azerbaijan Tajikistan Israel Jordan Kyrgyzstan UAE Mongolia Bahrain

9 CICA Decision matrix CountryEconomyMarket size(1-7) GDP-PPP per capita PopulationReligion ChinaStage 26.71MediumHugemulti IndiaStage 16.10LowHugemulti RussiaStage 25.74HighMediumMulti S.KoreaStage 35.56HighSmallmulti UAEStage 34.26HighVery smallIslamic TurkeyStage 25.17Medium Islamic IsraelStage 34.24HighVery smallJewish

10 CICA Decision matrix CountryEconomyMarket size(1-7) GDP-PPP per capita Populatio n Religion ThailandStage 24.95Medium multi BahrainStage 2-32.94Very lowVery smallIslamic JordanStage 23.25LowVery smallIslamic VietnamStage 14.56LowMediummulti EgyptStage 1-24.80Medium Islamic IranStage 1-25.09Medium Islamic Kazakhsta n Stage 1-24.16MediumSmallmulti

11 CICA Decision matrix CountryEconomyMarket size(1-7) GDP-PPP per capita PopulationReligion AzerbaijanStage 1-23.46Very lowVery smallIslamic CambodiaStage 13.01Very lowSmallBuddhism PakistanStage 14.63LowVery smallIslamic TajikistanStage 12.30Very lowMediumIslamic MongoliaStage 12.33LowVery smallBuddhism Kyrgyz Rep.Stage 12.53LowVery smallIslamic

12 CICA overview of Agri-Food situation Bahrain UAE Iran Iraq

13 CICA - GDP composition by agriculture sector(%) Iran(10.00) Iraq(9.7) Turkey(9.00) China(6.71) Kazakhstan(6.00) Azerbaijan(6.00) Russia(5.00) Egypt(4.80) South Korea(3.00) Israel(3.00) Jordan(3.00) UAE(2.00) Bahrain(0.00) Cambodia(35.00) Afghanistan(31.00) Kyrgyz Republic(30.00) Vietnam(22.00) Uzbekistan(21.2) Mongolia(21.00) Pakistan(20.00) Tajikistan(18.00) India (17.00) Thailand(12.00) Source : The Global Competitiveness Report 2010-2011 (Grouped by NFI) Food producer Net Food Importer Only India, Thailand and Turkey are net Exporter

14 CICA overview of Agri-Food situation CountryMajor crop China rice, corn, wheat, sugar cane, potatoes, fresh vegetables, tea, apple, pork, fish, shrimp India Sugar cane, rice, wheat, buffalo & cow milk,potatoes, fresh vegetables, tropical fruits,fish Russia Wheat, cow milk, sugar beet, potatoes, barley, sunflower seed, maize, oat, rye, cabbage S.Korea Rice, root crops, barley, fresh vegetables, fruit, pork UAE Date, tomatoes, fresh vegetables, camel & goat milk Turkey Wheat, sugar beet, cow milk, tomatoes, barley, maize, potatoes, watermelon, grape, apple Israel Cow milk, potatoes, chicken, tomatoes, grape fruits Source : FAOSTAT-Agriculture, 2011

15 CICA overview of Agri-Food situation CountryMajor crop Afghanistan Wheat, cow milk, fresh vegetables, rice,grape, barley,maize Vietnam Rice, sugar cane, cassava, fresh vegetables, maize, tropical fruits, shrimp, fish, pork Cambodia Rice, cassava, maize, fresh vegetables, sugar cane, bananas, pork Kyrgyz Rep. Potatoes, cow milk, wheat, maize,barley, tomatoes, carrot, apple Pakistan Sugar cane, buffalo & cow milk, wheat, rice, maize, potatoes Uzbekistan Wheat, cow milk, tomatoes, potatoes, watermelon, carrot, grape Mongolia Cow & goat milk, wheat, potatoes, sheep meat, goat meat Tajikistan Potatoes, wheat, cow milk, watermelon, tomatoes, onion Iran Wheat, cow milk, tomatoes, potatoes, sugar cane, apple,orange, rice Source : FAOSTAT-Agriculture, 2011

16 CICA overview of Agri-Food trade Egypt (9,274 M$Us) UAE (7,440 M$Us) Turkey (6,687 M$US) Iran (5,334 M$US) Iraq (3,788 M$US) Israel (2,999 M$US) Pakistan (2,899 $US) Jordan (2,270 M$US) Afghanistan (675 M$US) Bahrain (448 M$US) Palestine Middle East USA Brazil Russia Germany Ukraine Saudi arabia Argentina India China wheat corn Rye Palm oil Frozen bovine/poultry Soybean Rice Sugar Major Source Major food import

17 CICA overview of Agri-Food trade Russia (29,522 M$US) Kazakhstan (2,048 M$US) Azerbaijan (974 M$US) Kyrgyz Republic (442 M$US) Uzbekistan (559 M$US) Tajikistan (336 M$US) Central Asia Brazil Germany Ukraine USA Turkey Netherlands France China Frozen bovine/ pork/ poultry fresh/dries citrus fruits apple /bananas/grape fresh veget. /tomatoes /potatoes spirit /wine Sugar Cheese Major Source Major food import

18 Food industrial technological research and development cooperation Trade-related development cooperation Development of the agricultural sectors CICA Knowledge centered cooperation Partnerships for Food Industry development

19 Food industrial technological research and development cooperation nanotechnology in food science biotechnology in food science Israel South Korea Russia China Israel South Korea Russia China Israel sustainable agricultural technology

20 Trade-related development cooperation Enhancing food/nutritional and value-chains under conditions of global change Quality, food safety and security system Logistics and supply chain partners Market development China India Russia S. Korea Vietnam UAE Jordan Iran Turkey Egypt Azerbaijan Kazakhstan China India Russia S. Korea Vietnam UAE Jordan Iran Turkey Egypt Azerbaijan Kazakhstan

21 Development of the agricultural sectors sustainable agricultural technology increase food production India Cambodia Turkey Iran Iraq Mongolia Uzbekistan Tajikistan Kyrgyz Rep. Pakistan Kazakhstan Azerbaijan India Cambodia Turkey Iran Iraq Mongolia Uzbekistan Tajikistan Kyrgyz Rep. Pakistan Kazakhstan Azerbaijan

22 CICA Knowledge centered cooperation Consumer behavior and consumer preferences Food safety policy and STD Agriculture and Food stat. Food supply chain Directory (etc. Importer, exporter, food associations, logistics suppliers)

23 Definition of specific cooperation programs Stakeholder group meeting Industry Associations Govt. agencies NGOs Identification of In-country partner organization Develop awareness, strategies & resources Assessments *food sector *quality&safety *value chain etc.

24 www.nfi.or.th 2008 Soi Aroonamrin 36 Bangyeekhan, Bangphlad, BKK 10700 Tel. +662 8868088 E-mail : food@nfi.or.th Empowering Food Industry


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