1. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS ECRM Analytics Canned Pasta Promotional Reflection

2. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 METHODOLOGY & DEFINITIONS: True Ad Block Count: True Ad Block Count gives partial credit to any product that shares an ad block with other products in order to provide more context in promotional analysis. For example: If 4 products are present in an ad block each will only receive a.25 count for that particular promotion. If 3 products are present each one receives.33 count. Percent of Space : We measure and aggregate the percent of physical space your brand receives in a particular channel of trade or even at a specific retail chain. Manufacturer Exclusivity: Shows the percent of time that one manufacturer shares the same ad blocks with another manufacturer. Time Periods : Previous Year: 1/1/2012 – 12/29/2012 Current Year: 12/30/2012 – 12/2/2013 Retailers: All US ECRM retailers used for analysis. Representative Markets. Select Retailers: CVS, Dollar General, Duane Reade, Giant Food Carlisle, Jewel-Osco (SVU), Kroger CIN, Rite Aid, Safeway Stores, Target Stores, Walgreens, Walmart-US.

3. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 SHARE OF PROMOTIONAL VOICE BY SUB-CATEGORIES Canned Foods Category, Circular Promotions Only, True Ad Count, Current Year Representative Markets

4. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 SHARE OF PROMOTIONAL VOICE BY SUB-CATEGORIES Canned Foods Category, Web & Email Promotions Only, True Ad Count, Current Year Representative Markets

5. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY SHARE OF PROMOTIONAL VOICE BY MANUFACTURER – Top 10 Canned Foods Category, Circular Promotions Only, True Ad Count Representative Markets

6. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY SHARE OF PROMOTIONAL VOICE BY MANUFACTURER – Top 10 Canned Foods Category, Web & Email Promotions Only, True Ad Count Representative Markets

7. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY PROMOTIONAL SHARE OF VOICE - MANUFACTURERS Canned Pasta, Circular Promotions Only, True Ad Count Top 5, Branded Products, Representative Markets

8. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY PROMOTIONAL SHARE OF VOICE - MANUFACTURERS Canned Pasta, Web & Email Promotions Only, True Ad Count Branded Products, Representative Markets

9. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY WEEKLY PROMOTIONAL SUPPORT CANNED FOODS CATEGORY Circular Promotions Only, Feature Ad Count Representative Markets

10. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY WEEKLY PROMOTIONAL SUPPORT CANNED PASTA PRODUCTS Circular Promotions Only, Feature Ad Count Representative Markets

11. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED FOOD BRANDS PROMOTIONAL SHARE OF VOICE Circular Promotions Only, True Ad Count Top 10, Branded Products, Representative Markets

12. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED FOOD BRANDS PROMOTIONAL SHARE OF VOICE Web & Email Promotions Only, True Ad Count Top 10, Branded Products, Representative Markets

13. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED PASTA BRANDS PROMOTIONAL SHARE OF VOICE Circular Promotions Only, True Ad Count Top 5, Branded Products, Representative Markets

14. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED PASTA BRANDS PROMOTIONAL SHARE OF VOICE Web & Email Promotions Only, True Ad Count Top 3, Branded Products, Representative Markets

15. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED FOOD PRODUCTS PROMOTIONAL SUPPORT TOP 10 RETAILERS Circular Promotions Only, True Ad Count Branded Products, Representative Markets

16. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED PASTA PRODUCTS PROMOTIONAL SUPPORT TOP 10 RETAILERS Circular Promotions Only, True Ad Count Branded Products, Representative Markets

17. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED FOOD PRODUCTS PROMOTIONAL SUPPORT SELECT RETAILERS Circular Promotions Only, True Ad Count Branded Products, Representative Markets

18. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED PASTA PRODUCTS PROMOTIONAL SUPPORT SELECT RETAILERS Circular Promotions Only, True Ad Count Branded Products, Representative Markets

19. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED FOOD PRODUCTS PROMOTIONAL SUPPORT TOP RETAILERS Web & Email Promotions Only, True Ad Count Branded Products, Representative Markets

20. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY CANNED PASTA PRODUCTS PROMOTIONAL SUPPORT TOP RETAILERS Web & Email Promotions Only, True Ad Count Branded Products, Representative Markets

21. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY PERCENT OF CIRCULAR SPACE CANNED FOOD PRODUCTS Circular Promotions Only Representative Markets

22. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 DEDICATION TO PRIVATE BRANDS CANNED FOOD PRODUCTS Current Year, Select Retailers, Circular Promotions Only, Feature Ad Count Representative Markets

23. Other*: w/Purchase, Save X%, Recipe, w/X, Free w/Coupon, Free w/X, w/Purchase, Save up to $X. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY PROMOTIONAL OFFERS FOR CANNED FOOD PRODUCTS Circular Promotions Only Branded Products, Representative Markets CurrentPrior X/For53.6%55.5% Price Point35.4%32.9% Save $X4.8%5.9% BOGO2.6% Other*2.1%2.2% Incentive1.5%0.9%

24. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY PROMOTIONAL OFFERS FOR CANNED PASTA PRODUCTS Circular Promotions Only Branded Products, Representative Markets CurrentPrior X/For59.5%62.5% Price Point33.8%31.5% Save $X2.5% BOGO2.5%1.4% Other*1.6%1.8% Incentive0.2%0.3% Other*: w/Purchase, Save X%.

25. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY PROMOTIONAL OFFERS FOR CANNED FOOD PRODUCTS Web & Email Promotions Only Branded Products, Representative Markets CurrentPrior Save $X96.9%89.2% Incentive0.4%5.8% Price Point0.9%2.6% X/For0.8%1.7% BOGO0.6%0.3% Other*0.4% Other*: Save X%, w/Purchase, Free w/Coupon, Save up to $X, Recipe, Free w/X, w/X.

26. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY PROMOTIONAL OFFERS FOR CANNED PASTA PRODUCTS Web & Email Promotions Only Branded Products, Representative Markets CurrentPrior Save $X94.1%93.1% BOGO3.3%0.6% X/For1.2%4.9% Price Point0.8%1.4% Other*0.5%0.0% Other*: Save X%, Free w/Coupon, w/Purchase.

27. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 AD PROMOTIONS NET UNIT PRICE ANALYSIS 15 oz. Chef Boyardee Canned Pasta, Year over Year, Circulars Only Previous Year: 10/2/2011 – 9/29/2012; Current Year: 9/30/2012 –10/5/2013, Representative Markets Average Net Unit Price Max Net Unit Price Min Net Unit Price Standard Deviation Current Year$1.01$2.00$0.58$0.19 Previous Year$1.00$2.50$0.39$0.17

28. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY PROMOTIONAL OFFERS PAGE PLACEMENT Canned Food Products, Circular Promotions Only Branded Products, Representative Markets CurrentPrior Front 11.0%11.9% Middle 69.5%67.3% Back 9.4%8.7% Wrap 10.1%12.1%

29. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 YOY PROMOTIONAL OFFERS PAGE PLACEMENT Canned Pasta Products, Circular Promotions Only Branded Products, Representative Markets CurrentPrior Front 13.0%17.6% Middle 62.6%55.1% Back 10.7%9.3% Wrap 13.6%18.1%

30. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 MANUFACTURER EXCLUSIVITY FOR CANNED FOOD PRODUCT MANUFACTURERS Circular Promotions Only, Current Year Branded Products, Representative Markets

31. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 MANUFACTURER EXCLUSIVITY FOR CANNED PASTA MANUFACTURERS Circular Promotions Only, Current Year Branded Products, Representative Markets

32. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 163 Posts, 7657 Comments, Dates: 6/30/2013 - 12/28/2013 What the Chef Boyardee brand is saying on Facebook : Page Observed: Chef Boyardee FACEBOOK CONVERSATION WORD CLOUDS: By comparing the marketing message as expressed by the brand to the conversation of followers, you can see if people reciprocate with key words, themes and emotions. What Chef Boyardee brand fans are saying on Facebook :

33. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 128 Posts, 11700 Comments, Dates: 6/30/2013 - 12/28/2013 What the SpaghettiOs brand is saying on Facebook: Page Observed: Pop Secret FACEBOOK CONVERSATION WORD CLOUDS: By comparing the marketing message as expressed by the brand to the conversation of followers, you can see if people reciprocate with key words, themes and emotions. What SpaghettiOs fans are saying on Facebook:

34. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Understanding the psychographics of your consumer leads to a better understanding of their views, likes, values, traits and even family dynamics. Through a thorough analysis we can determine: Which brands align with a retailer’s key customer base How to increase trips to the store Which marketing plans lead to more product purchases How to morph a shopper’s want into a need PSYCHOGRAPHICS: BENEFITS How retailers and brand owners benefit from a clear picture of their customers.

35. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 By analyzing the values, interests and lifestyles of a brand or retail fan base, we are able to create a comprehensive profile that defines each shopper. Our proprietary database contains over 14 Million Likes and our psychographic profiles include key characteristics that build a mental model of your consumer: Masculinity Personality Age Education Level Political Affiliation Family Dynamic Pet Ownership Home Ownership Community Type (Urban/Suburban/Rural) UNDERSTANDING PSYCHOGRAPHICS A means of identifying users by interest, occupation, role in life and other personal characteristics.

36. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Our Masculinity scale shows how brands and retailers rank in terms of key gender values. A high Masculine % is tied to key male attributes such as: Ambition Competitiveness Assertiveness Materialism Power High Feminine % displays key female attributes: Charity Relationships Quality of Life Community Involvement Social Well-being What brands will help to attract more male shoppers? PSYCHOGRAPHICS: MASCULINITY Is your brand masculine or feminine? Sample Size: 10776 page like counts

37. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 The Personality Age of a Brand is the average age of all the pages of the followers of that brand. It is an age evaluation of "what else" the brand followers like. Leading marketers focus on the personality age of shoppers instead of their real age because it better reflects their core interests and desires. PSYCHOGRAPHICS: PERSONALITY AGE Personality age characterizes behaviors, interests and role in life. Sample Size: 10776 page like counts

38. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 CANNED PASTA AD IMAGES Representative Markets Cub Foods - Minneapolis, MN - 1/5/2014 Circular - Page 5 (Middle) Family Fare Supermarkets - Grand Rapids, MI - 1/5/2014 Circular - Page 7 (Middle) Stop & Shop - New York, NY - 1/3/2014 Circular - Page 2 (Middle) Lucky (NAI) - Los Angeles, CA - 1/2/2014 Circular - Page 1 (Front) Food 4 Less - Los Angeles, CA - 1/2/2014 Circular - Page 2 (Back) Carrs - Anchorage, AK - 1/2/2014 Circular - Page 3 (Middle) Riesbeck's Food Markets - Columbus, OH - 1/2/2014 Circular - Page 4 (Middle) Marsh Supermarkets - Indianapolis, IN - 1/2/2014 Circular - Page 4 (Middle)

39. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 CANNED PASTA AD IMAGES Representative Markets Winn Dixie - Ocala, FL - 1/2/2014 Circular - Page 8 (Middle) E.W. James & Sons - Paris, TN - 1/1/2014 Circular - Page 1 (Front) E.W. James & Sons - Paris, TN - 1/1/2014 Circular - Page 2 (Middle) Haggen - Seattle, WA - 1/1/2014 Circular - Page 2 (Wrap) Lowes Foods - Greensboro, NC - 1/1/2014 Circular - Page 3 (Wrap) Harvest Foods (WA) - Spokane, WA - 1/1/2014 Circular - Page 3 (Middle) Price Cutter - Springfield, MO - 1/1/2014 Circular - Page 3 (Middle) Albertsons SOU - Dallas, TX - 1/1/2014 Circular - Page 7 (Middle)

40. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 CANNED PASTA AD IMAGES Representative Markets Albertsons SOU - Dallas, TX - 1/1/2014 Circular - Page 7 (Middle) Smith's Food & Drug - Salt Lake City, UT - 1/1/2014 Circular - Page 8 (Wrap) Jewel-Osco (NAI) - Chicago, IL - 1/1/2014 Circular - Page 11 (Middle) Fine Fare Supermarkets - New York, NY - 12/29/2013 Circular - Page 1 (Front) Dollar General - Cleveland, OH - 12/29/2013 Circular - Page 3 (Middle) Fred Meyer Stores - Seattle, WA - 12/29/2013 Circular - Page 5 (Middle) Food City (K-VA-T) - Knoxville, TN - 12/29/2013 Circular - Page 7 (Middle) Meijer - Detroit, MI - 12/29/2013 Circular - Page 10 (Middle)

41. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Contact Information Account Manager Judy Ritch 440-528-0474 jritch@ecrm.marketgate.com Danal Harvey 440-498-0500 x1214 dharvey@ecrm.marketgate.com