1. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS ECRM Promotional Planning

2. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 A SYSTEM UNLIKE THE REST Providing you with the most comprehensive promotional data on the planet Ad Comparisons captures promotional data from the top U.S. and Canadian retailers in all major markets. Our technology goes beyond just tracking numbers and images; Ad Comparisons uses a vast array of analytic reports to make sense of the data and offers a comprehensive perspective of the promotional landscape. Since the majority of ads are transmitted electronically, directly from the retailer, all promotional market variations are accounted for and the image quality is exceptional for an enhanced user experience. We provide superior data, analytics and service to businesses of all sizes and take an individual approach to ensure all data and reports fit the needs of each user. Over ONE BILLION ads Over 1,000 searchable categories Over 500 retail chains Over 275,000 different brands Over 14,000 unique manufacturers THE ANSWER IS YES

3. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 HOW WE DO WHAT WE DO Advanced system of cropping & coding promotions

4. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 HOW WE DO WHAT WE DO We provide more data characteristics for each ad block than anyone else so we can provide you with a more thorough approach to promotional reporting. Price & Promotion Price Unit Price Regular Price Net Price Size Coupon Promotional Offer Incentive Limit Rebate Rebate Amount Bonus Card Consecutive Weeks Run Events Circular Incentives Page Incentives Shared Single MFG Ad Shared Multiple MFG Ad Size, Date & Placement Market Zip Code Circulation Date Promotion Dates Circular Size Page Size Ad Image Size Brand Image Size Category % Space Page Placement Page Number Category, Brand & Retailer Retailer Manufacturer Brand Product Private Brand Control Brand Organic Products Department Segment Category Media Type

5. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 OUR COVERAGE GOES BEYOND THE CIRCULAR Today, retailers communicate with consumers across many channels…meaning more ways to report promotional activity. Weekly Circulars Newspaper Run-of-Press Manufacturer FSI’s In-Store Coupon Books Loyalty Member Emails Website Sales & Promotions Social Mentions & Offers

6. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 SPEAKING OF COVERAGE Since we cover hundreds of markets, we can offer our users an intuitive way to search all major markets. Retail partners provide ads electronically allowing us to report all released versions. Identify & report any market variations Competitive market comparisons We are actively increasing our retail coverage through our retail partnerships. We currently have relationships with the majority of retail chains we track, including: CVS Walgreens Rite Aid Kroger (all banners) A&P (all banners) SuperValu Kmart Target Meijer Safeway (all banners) Stater Brothers Aldi

7. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 SUPERIOR IMAGE QUALITY Sourcing ads directly from the retailer allows us to capture printer ready images with impeccable image quality.

8. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 Excellence Our mission is to offer our clients and customers unparrelled products, service, and technology. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. ECRM’s promotional analytics & reporting provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. POINT OF SALE DATA REPORTING & PROMOTIONAL ANALYTICS MERGING DATA SOURCES

9. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 BUSINESS INTELLIGENCE AND ANALTYICS Answering the question of “Why?” Our suite of reports and analytics provide you with the information needed to increase profits, predict category trends and make better decisions. Evaluate promotional performance against POS and loyalty transactional data Review manufacturer, brand & category trends by retailer or channel Predict changes in market share and sales Analyze % space by category at competition Easily compare front cover promotions Provide your internal POS data and we can enhance your current reporting capabilities by combining our promotional data with your POS data. Identify top selling items by category Evaluate private brand sales & promotions Analyze sales & promotional trends Compare promotional offers to determine ROI

10. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 DOES PRICE MATTER ON A CONVENIENCE ITEM? In March of 2011, a leading retailer increased the price of a 20oz. carbonated beverage. As illustrated below, the increase had a minimal effect on weekly unit movement.

11. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 PRIVATE BRAND VS. NATIONAL BRAND ASPIRIN A leading private brand Low Dose Aspirin outsold the national equivalent Low Does Aspirin 51 out of 52 weeks in 2011 at a leading retailer.

12. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 AVERAGE 2L SODA PRICE BY STATE Promotional pricing of 2L soda varies strongly from state-to-state; we can incorporate your average pricing to see how you stack up. Illinois State Avg Price:$1.10 Where do YOU stack up?

13. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 PRICING TRENDS AND THE CONSUMER PRICING INDEX Accurate predictions two weeks prior to release Our Competitive Promotional Pricing Summary now includes pricing predictions using components from the Consumer Price Index (CPI). Utilizing price data from ECRM and the Bureau of Labor Statistics (BLS), we perform regression analysis to predict what the BLS published prices will be two weeks ahead of their release. This set of reports measures trends in grocery price inflation and the nature of seasonal price promotions.

14. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 PRIVATE BRAND REPORTING Accurate reporting on how Retailers are taking their private brands to market. Our Private Brand Analysis Report compares the amount of space particular retailers are devoting to private brand promotions. Dominick'sJewel-Osco Total # of Ad Blocks P/L # of Ad Blocks P/L % of Ad Blocks Total # of Ad Blocks P/L # of Ad Blocks P/L % of Ad Blocks Baby Formula600%15213% Bottled Water462350%59712% Canned Vegetables8225%14536% Cheese442659%532140% Coffee27726%23313% Detergents27519%22314% Facial Tissue8113%9222% Milk151280%800% Multi Serve Juice (Shelf Stable)26831%371130% Paper Towels261350%25832% Potato Chip26312%2700% Yogurt441841%3539% *Distinct Ad Block Count29911639%3256520% Data above represents dates 9/1/2011 through 11/5/2011

15. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 PROMOTIONAL PLANNING & OPTIMAZATION Promote products, drive traffic & maximize revenue Until now, it has been very difficult for retailers to evaluate all the possible promotional opportunities. Although the metrics have not changed over the years, their importance has amplified. Category managers cannot continue to guess which promotion they should run… Quantify the options in terms of feasibility, availability and profitability Scientific, numbers based approach Strategic & predictive approach With better predictive science, retailers will see promotions become more productive and the supply chain become more effective. Our promotional planning system consists of a custom implementation that works with your business rules and makes the once impossible, possible and affordable.

16. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 PROMOTIONAL PLANNING & OPTIMIZATION Can a plan benefit both parties and satisfy the retail and manufacturer objectives? Optimizing trade promotion can be a win for the retailer and the manufacturer if; Their goals and objectives are aligned Work together to overcome the overarching constraints found in supply chain, marketing and finance In order to have productive dialog, both the retailer and manufacturer need to monitor the effectiveness compared to the planned values. Once both parties review the same facts, then reviewing opportunities becomes easier Consider objective facts about the category, in conjunction with promotional opportunities – not individual events Demonstrate the effectiveness of the plans to build credibility and trust

17. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 PROMOTIONAL PLANNING & OPTIMIZATION Do you have a solid understanding of consumer focus, volume drivers and promotional effectiveness? Retailers and manufacturers need to analyze price sensitivity and elasticity, accurately forecast movement and sales based on science while considering the category impact to determine if there is a reasonable profit improvement. Our system fosters a holistic approach when considering the opportunities – helps retailers and manufacturers look beyond the single promotion. PREDICT Predict and suggest optimal price to improve, forecast and plan accuracy. PROJECT Project promotion outcomes to ensure revenue, volume, and profitability objectives are met. QUANTIFY Quantify and qualify event results to fully understand the impact in order to maximize funds. LEVERAGE Leverage understanding of shopper demands to predict behavior and financial impacts of price & promotion.

18. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 RETAIL PARTNERSHIPS & BEST PRACTICES Working together to maximize profits and save time. Many of the leading retailers in the country have partnered with us to enhance their promotional intelligence. Through partnership we have been able to help on many fronts and have developed a series of best practices to help our new partners take full advantage of our services. Promotional Planning Communicate with vendors and link performance data to promotional data to make more informed decisions moving forward. Monthly Reports Some of the more desirable reports for retail chains are the “Like Item Report” and the “Price Point Report” Weekly distribution reports Analytics & Insights

19. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 EXPANDING OUR PARTNERSHIP A win, win opportunity. Retailer Partnership Agreement- access to all promotional services with the exchange of your ad information. All associates gain access to search & download reports Analytics & Insights Reports Promotional Planning (customization & implementation) Monthly pricing & ”like item” reports Access to Analyst’s for custom requests

20. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 AdComparisons.com is the money saving, coupon finding, price comparing website that takes the work out of saving money. SIMPLIFYING THE SHOPPING EXPERIENCE AdComparisons.com

21. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 CHANGING THE WAY CONSUMERS SHOP Shop the Town, Not the Store As grocery prices skyrocket, shoppers become more conscious of how they spend their money. Browsing the advertisement section in the Sunday paper definitely helps consumers save, but all of the flyers and catalogs can be overwhelming. We are offering a consolidated approach to finding the best deals in your local shopping area.

22. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 A NEW IDEA IN COMPARATIVE SHOPPING Shop the Town, Not the Store The AdComparisons.com website is geared towards the price conscious consumer who wants the best deal, but doesn’t want to spend all week finding it. Current site demographics support our target audience of the 25-45 year female (the prime shopping customer). Building a substantial user base is key, and we are well on our way. ECRM is marketing our system through a series of grassroots campaigns and traditional advertising efforts that capitalize on the influence social media has over the consumer audience.

23. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 A BETTER UNDERSTANDING OF THE PROMOTION Our badges provide customers an easy way to understand promotions.

24. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 A CONSOLIDATED APPROACH Shop the Town, Not the Store All retail advertisements are digitally available on AdComparisons.com. Archiving digital copies of each advertisement lets users leisurely browse each page just like a paper copy. You can even add items to your shopping cart directly from the advertisement page to help complete your shopping list. We digitize retail circulars at no charge, saving the retailer an added expense.

25. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 WHAT CHANGES CONSUMER INTENT? We measure, analyze and report on consumer behavior When a user clicks into a promotion, they can access pertinent information regarding the specific promotion. Additionally, AdComparisons.com automatically populates similar promotions. Find promotions on similar products. Users can add promotions directly to their shopping list and share promotions socially to help build awareness. This helps us measure brand loyalty, consumer intent and the factors that influence a purchasing decision.

26. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500 REACHING THE CONSUMER WHEN IT COUNTS Why not interact with the consumer when they are in the decision making process? Manufacturers and Retailers alike can benefit from traditional advertising as well as personalized advertising on the AdComparison.com website. Interact with consumers at a critical point in the decision making process. Advertisements can be as simple as increasing brand awareness or more proactive by offering the consumer incentives like digital FSI’s. Retailers can drive traffic to the store by dynamically offering the consumer a personalized promotion based on their shopping habits. Advertising opportunities provide brand owners as well as retailers a way to interact with consumers at a critical point in the decision making process. In this example Walgreens has chosen to offer this consumer a coupon for purchasing their Nice! Brand of products.