1. ION Innovation Observatory Network Envisioning & Enabling Systematic Empirical Observation of 1.Effective Leadership & Implementation, 2.Transformative Technologies & Innovations, 3.And Global Business & Development Draft Proposal v.1.04 ~ 30 April 2003 Joost Bonsen ~ jpbonsen@alum.mit.edu ~ 617.930.0415jpbonsen@alum.mit.edu =

2. MIT Sloan Faculty Interests at Various Levels of Systems Analysis Economy Sector Firm Group Individual Geography Market/Tech Organization Theme Idea Technology Roadmapping Technology & Entrepreneurial Strategy Virtual Customer Initiative Technology Ventures Global Development Venture Capital Decision Psychology Creative Communities, Social Networks Business Dynamics Social Media

3. Aggregate Interest Clusters, Woven Together… Economy Sector Firm Group Individual Geography Market/Tech Organization Theme Idea Technology Roadmap Technology Venture Observatory OpenSource Initiative ION Digital Anthropology Tech Testbeds & Sociometrics Virtual Customer Initiative Emerging Tech-Biz Live Cases

4. ION = Innovation Observatory Network Weaving together clusters of currently existing and potential empirical, quantitative MIT & partner research Observing Innovation in all its forms Aligned with unifying overarching MIT Sloan themes… Innovation Globally Leadership

5. Innovation Observatory Examples & Elements 1.Technology Roadmaps –Prototyped by Fine & Kimerling at Microphotonics –Generalizing Moore 2.OpenSource Initiative 3.Tech Venture Observatory 4.Online Virtual Customer Initiative 5.Live Case Studies 6.Sociometrics 7.Testbeds & Microcosms Original Plot of “Moore’s Law”

6. 1.Technology Roadmapping (TRM) a.k.a. “Innovation Dynamics” http://mph-roadmap.mit.edu/ http://mph-roadmap.mit.edu/ Including Professors Charlie Fine & Rajeev Ram (in MicroPhotonics) Prototyped by Sematech in Semiconductors, now in MIT MicroPhotonics Center Big-picture perspective on development targets; overview the business implications of technology trendlines Emerging Themes: MEMS, Neuroengineering, Nanotech, Genomics…

7. 2. User Innovation & OpenSource Initiative (OSI) http://opensource.mit.edu/ & http://userinnovation.mit.edu/ http://opensource.mit.edu/http://userinnovation.mit.edu/ Including Professor Eric von Hippel, RA Karim Lakhani Inquiring about Innovation Ecologies, Individual Incentives, Informal Organizations New domains: OpenSource Hardware, OpenSource Biology, and more…

8. 3. Technology Venture Observatory (TVO) Including Professor Diane Burton Inquiring about Business Strategy, Employment Models, Founder Experiences, Emerging Technology Businesses, Entrepreneurial Financing… DRAFT PROPOSAL

9. 4. Online Explorations: Virtual Customer Initiative (VCI) http://mitsloan.mit.edu/vc/ http://mitsloan.mit.edu/vc/ Including Professors John Hauser, Drazen Prelec, Nader Tavassoli, et al Methods for Accelerating the Customer Feedback  Product Development connection. Live Demos –http://wow.mit.eduhttp://wow.mit.edu –http://conjoint.mit.eduhttp://conjoint.mit.edu

10. 5. Live Case Studies Emerging Technology-Business For example, Professors Fiona Murray in Biotech, Joe Jacobson in Nanotech Inquiring about New Technology arenas, Radical Research Seeking Business Implications Commercialization Challenges Class Connections http://courses.media.mit.edu/2002fall/tes/

11. 6. Sociometrics Opinion-, Physio-, Psycho-, Neuro-, Bio-, & Anthro-metrics JPB 2003 http://courses.media.mit.edu/2003spring/da/

12. 7. Testbeds & Microcosms Athena PlaceLab Sloan, Media & Kendall E.g. CycleScore E.g. Shuttletrack http://architecture.mit.edu/house_n/ http://architecture.mit.edu/house_n/web/placelab/livinglaboratory.htm http://www-tech.mit.edu/V122/N64/zcenterejcdone.64p.html http://shuttletrack.mit.edu/ http://web.media.mit.edu/~jpbonsen/MIT-Technology-Testbeds.ppt

13. Technology Roadmap Technology Venture Observatory OpenSource Initiative Virtual Customer Initiative Emerging Tech-Biz Live Cases Innovation Observatories: Other Possible Research Clusters Economy Sector Firm Group Individual Geography Market/Tech Organization Theme Idea Global Development Observatory Venture Capital Observatory Social Network Observatory Decision Neuropsychology Lab Tech Testbeds & Sociometrics

14. Innovation Observatories: Core Qualities Empirical, Quantitative – Systematically research most compelling questions Leverage – Make most of scarce faculty time Build Reputation – MIT Sloan should lead in practical and rigorous scholarship on Innovation, Leadership, and Global action Scaling & Supporting – Build up ION research Operations & Infrastructural Leverage ( OIL )

15. Innovation Observatories: Bolstering A Key Quadrant of the MIT Social Science Research Endeavor Qualitative Quantitative EmpiricalTheoretical ION

16. Unifying Sloan Themes Transformative Innovations, Emerging Hard & Soft Technologies, Disruptive Challenges Global Business Strategy, International Development Effective Organizations, Entre- & Intra- preneurial Leadership Technology Entrepreneurship & Strategy Dynamics Dynamic, Networked Organizations Developmental Innovations, MicroFinance Innovation Global Leadership

17. Unifying Strategic Themes Global Development Effective Leadership Transformative Innovations Finance, Accounting, & Economics Manag’nt Sci, Functional Disciplines Behavioral & Policy Science Strat & Org’ns Classic MIT Sloan Disciplinary Strengths Unifying Strategic Themes MIT Sloan Innovation Global Leadership

18. Classic Disciplinary Strengths Global Development Entrepreneurial Effectiveness Transformative Innovations Finance, Accounting, & Economics Manag’nt Sci, Functional Disciplines Behavioral & Policy Science Strat & Org’ns Classic MIT Sloan Disciplinary Strengths MIT Sloan Innovation Global Leadership

19. Classic Strengths x Unifying Themes Global Development Effective Leadership Transformative Innovations Finance, Accounting, & Economics Manag’nt Sci, Functional Disciplines Behavioral & Policy Science Strat & Org’ns Classic MIT Sloan Disciplinary Strengths Unifying Strategic Themes Sloan Matrix Innovation Global Leadership

20. Example Sloan Faculty Themes Global Development International Mgt Global Value Chains, TechMaps Entrepreneurial Policy Effective Leadership Financial Engineering, Management Business Dynamics Tech-Biz Ventures Transformative Innovations Virtual Customer Behavior Tech Strategy Finance, Accounting, & Economics Manag’nt Sci, Functional Disciplines Behavioral & Policy Science Strat & Org’ns MIT Sloan Matrix Classic MIT Sloan Disciplinary Strengths Unifying Strategic Themes Venture Finance Innovation Global Leadership

21. Specific Possible Research Thrusts Global Development Effective Leadership Transformative Innovations Finance, Accounting, & Economics Manag’nt Sci, Functional Disciplines Behavioral & Policy Science Strat & Org’ns MIT Sloan Matrix Classic MIT Sloan Disciplinary Strengths Unifying Strategic Themes Developmental Entrepreneurship Visualizing Complexity Comparative Market Research Technology Roadmaps MicroFinance Technology Venture O. Innovation Global Leadership

22. Developmental Entrepreneurship Visualizing Complexity Comparative Market Research Technology Roadmaps MicroFinance Technology Venture O. Global Development Effective Leadership Transformative Innovations Finance, Accounting, & Economics Manag’nt Sci, Functional Disciplines Behavioral & Policy Science Strat & Org’ns Classic MIT Sloan Disciplinary Strengths Unifying Strategic Themes Innovation Observatories: MIT Sloan School-wide Initiative Covering Quantitative, Empirical Aspects ION

23. Mapping Faculty in Disciplines to Phases of Venture Development Strategy MTIE Org/HR Finance Marketing Operat’ns Prod Dev IdeationInventionIncorporationInvestmentsSalesProfitabilityEscalation

24. Innovation Observatories: Sloan School-wide Benefits Research – High quality, comparable, longitudinal data on hundreds of technologies, products, companies, industries, & regions across several emerging technology sectors Education – Students learn through close observation as practitioners in the research, benefit from new types of quantitative, cross- comparable case-studies. Practice – Answering questions relevant to operating execs, allowing comparative benchmarking, delivered through SMR, ExecEd, custom & MBA programs.

25. Research on Business Implications of Emerging Technologies  The “MIT Matrix” Lessons woven thru Joint Technology Business Programs –BioEnterprise, NanoEnterprise Benefit & Draw Upon undergrads & technologist grad students Cross-Disciplinary, Formal & Informal Social & Professional Links Innovation Observatories: A Way to Engage the Rest of MIT

26. MIT Strategic Technology Thrusts 1.Information Technologies = Ever more sophisticated computation & communication, leveraging mind & media. 2.Biomedical Technologies = Medical engineering, perfecting the health & life sciences. 3.Materials Technologies = Investigating and fabricating designer materials & ever smaller systems, at scales from micro thru nano 4.Complex Systems = Large scale, socio-political & econo-technological systems. 5.Developmental Innovations = Appropriate and leapfrog technologies for tackling challenges in developing & emerging regions

27. MIT Sloan Technology Biz Matrix InfoBioMat’lsCompl’xDevelop- mental MIT Research LCS/AI, Media, 6 HST, BEH, 7 MTL, 3, 5, 6, 8, 16 SDM, Aero, 6, 15, 14, 13 Digital Nations, 1, 4, 5, 6, 7, 11 1. Sloan Research eBiz, Mkting POPI, ??System Dynamics, Tech Strat Econ, Global Entrepreneur ship 2. Sloan Courses ITBT, eBiz Bio- venture ?SysDyn, Strat, OR, Global E-lab, DE 3. Sloan Extracur Media- Tech Health- Tech ?OR, SDK12, etc SEID MIT Alum Startups Akamai, DirectHit Amgen, Biogen Gen’tec Surface, eink, Angstr’m HP, Raytheon, Teradyne AfricaOnline, Evergreen Solar MIT Matrix http://web.media.mit.edu/~davet/notes/emerging-tech-mit.html C:\My Documents\New Crap\DLoads\MIT-Matrix-offline.htm

29. Mapping Sloan Faculty to MIT’s Emerging Strategic Tech Sectors Info TechBio TechTiny TechComplex Systems Develop’t Innovations Strategy MTIE Org/HR Finance Marketing Operat’ns Prod Dev

30. Potential Links with Observatories Worldwide CMI, SMA Connections Industrial Performance Center Corporate Connections – e.g. BT, BP, DuPont Global Development –Clusters –Attempts at replicating “Silicon Valley”

31. Emerging MIT-Wide Initiatives Global DevelopmentSystems, Experimental, & Computational SocioscienceNeurotechnologyComputational & Systems BiologyTiny Technologies

32. ION within MIT-Wide Themes Global SECSi NeurotechCSBiTinyTech ION

33. OIL Lubricating the ION Research Machine: Operations & Infrastructural Leverage Maximally Leveraging Faculty Time Scaling Training in Research Methods, Integrated Interview Guides, Unifying Databases Staff Support, for formal & informal activities Structural Mechanisms

34. Staff & Support Personnel Research Support Staff –Central – statistics, websurveys E.g. Stats software support –Distributed – thematic E.g. Microphotonics Roadmapping Project Mgr Training Support Extracurricular Support –Clubs –Branded Events

35. Infra-Structural Mechanisms 1.Masters Research Seminars 2.Coordinated Special Projects 3.Team UROPs 4.Dean’s Research Fellows 5.Course Connection 6.Structured Theses 7.Testbed Facilities 8.Experimental Participation

36. 1. Masters Research Seminars (MRS) Aligning Masters student professional interest with Faculty Research Agenda through specific themed-seminars E.g. TRM – 15.795 Technology Roadmapping, Fall 2002, Professor Charlie Fine, TA Joost Bonsen Others? –TVO – Tech Venture Observatory –OSI – OpenSource Initiative –VCI – Virtual Customer Initiative –DA – Digital Anthropology

37. 2. Coordinated Special Projects (CSP) Independent effort by individuals or teams of students around a sponsor or research theme of interest. E.g. Professors Gabriel Bitran, Michael Cusumano, Diane Burton…

38. 3. Team UROPs Undergraduate researchers working in teams on unifying projects under the supervision of faculty, graduate students, and select alums E.g Diane Burton, Sandy Pentland…

39. 4. Dean’s Research Fellows (DRF) Well-paid, full & part-time Summer & IAP graduate researchers Prestigious position, coveted and very selective Rich collateral benefits for student and MIT

40. 5. Sloan Course-Research Connections Weaving faculty research questions deeply into their academic courses, for example, with structured assignments and/or final projects. Typically requiring further work beyond classroom, after semester E.g. Professor Ed Roberts, Ely Dahan, Diane Burton…

41. 6. Structured Theses Masters theses aligned around over- arching faculty research themes Ultimately aggregated into publication E.g. Professors Ed Roberts, Arnoldo Hax, Charlie Fine, Michael Cusumano, Henry Weil…