1. VIRTUAL WORLD PROJECT: 3 LADIES & A MALL TEAM #1: SMITH, FARRIS, SALSA, STUART, SCHUESSLER, McMASTERS Actual -- JANET Virtual – ZULEMA!!!

2. REAL WORLD Demographic VIRTUAL WORLD Demographic Janet Jones 72 years old Caucasian Las Vegas, NV High School Education Convalescent Home Widowed, 2 sons (live in diff. city) Poodle, 3 Cats Drives Cadillac Non-practicing Catholic Income/Social Security: Zulema Cruz 25 years old Puerto Rican Miami, FL Sky Rise Loft FIDM Graduate Entrepreneur-clothing lines, clubs Socialite Single, no children Goes to Catholic Church on Holidays Net Worth: 50 Million REAL WORLD TARGET PROFILE for V-WORLD EXPERIENCE (Ch.7)

3. REAL WORLD Psychographic VIRTUAL WORLD Psychographic Retired Show Girl Very Unhealthy, not fit Plays online poker Leads Jazz Dance class at Home Member of the Pink Hat Club Smoker/Drinker Loves Shopping/flashy clothes, jewelry Soap Operas/Wheel of Fortune Blogger Non-Voter Self-Involved-doesn’t have interest in worldly events, loves to talk about herself and her past Hosts Social Events Salsa Dancing In-Shape Shopping Sports Games Non-smoker Donates money to Arts, Dance societies Animal Lover-Pomerian pet Cosmetics, Aesthetics Aspiring Singer Loves to go to the Beach REAL WORLD TARGET PROFILE for V-WORLD EXPERIENCE (Ch.7)

4. VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS (Ch.7) VIRTUAL PROFILE DEMOGRAPHICS *** SHOPPING SPREE *** VIRTUAL BRANDS PURCHASED/USED Zulema Cruz 25 years old Puerto Rican Miami, FL Sky Rise Loft FIDM Graduate Entrepreneur-clothing lines, clubs Socialite Single, no children Goes to Catholic Church on Holidays Net Worth: 50 Million Edgewater South Beach Condos Clothing Line: Zu The Fifth Nightclub, Aero Bar South Beach Nightclub Range Rover Visa/American Express WestElm Decorative Home Furnishings Bal Harbour Shops Opera Gallery, Pierre Bonnard Grooming Loft

5. VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS (Ch.7) VIRTUAL PROFILE PSYCHOGRAPHICS *** SHOPPING SPREE *** VIRTUAL BRANDS PURCHASED/USED Hosts Social Events Salsa Dancing In-Shape Shopping Sports Games Non-smoker Donates money to Arts, Dance societies Animal Lover-Pomerian pet Cosmetics, Aesthetics Aspiring Singer Loves to go to the Beach Clothing: Neiman Marcus, Dolce and Gabanna, Fendi, Prada, Jimmy Choo, Louie Vuitton, Cartier, Chanel, LuLu Lemon Sporting Goods Ashley Paige MAC/Stila Makeup Miami Dolphins/Heat attire, tickets Apple/Blackberry JMD Salon Petron/ Dom Perignon

6. REAL WORLD & V-WORLD PROFILE MOTIVATIONS - “Will” (Ch.8) MOTIVE Real World MOTIVES For Creating VIRTUAL AVATAR Virtual World MOTIVES For Consuming VIRTUAL BRANDS Physical When she was young she did not have the means to support her physical needs Fancy restaurants, luxury living- satisfying physical needs at a higher level Security On a fixed income, can’t afford all the things she wishes to buy. Has a gambling problem Wealthy, money is not an issue. Financially stable- can buy more luxury items because she has satisfied the physical needs category Social-Emotional Misses constant social interaction with people. Her husband has passed. Not confident anymore Socialite-going to clubs, restaurants (constant interaction) Many friends/huge network or people-business and socially Psychological – Actualization Realizing she doesn’t have close relationships (even with children). In the last stage of her life- misses having opportunities to be successful Doing the things she enjoys (shopping, successful businesswoman) Being able to choose her “dream” lifestyle because she has satisfied her other needs

7. REALWORLD & V-WORLD PROFILE KNOWLEDGE - “ABILITY” (Ch.10) BeliefsFeelingsAttitudes Virtual World Profile (“Group #1”) Non-practicing Catholic, non-smoker Purchases higher price items b/c of better quality, independent women, does not need a man to support her. Keep friends close but enemies closer Confident, optimistic, creative, doesn’t put up with other people’s drama, center of attention- likes to be noticed/social butterfly. Positive Attitude, Only buys high end clothing and brands that are newest trend because she is constantly in the lime light. Is proud of her accomplishments and success.