1. DemographicPsychographic “A” * Age 25; Female; LA; Income $50K; Bartender “B” * Age 75; Male; FL; Retired; $1000; Homeless “A” * Age 35; Male; Denver, CO; $150K; CEO of Home Decorating Firm “A” (Golfer) Activities – Sports/Golf Interests – Achievement – PGA Opinions – Competitive Values – Ambition  Accomplishment “B” (Politician) Activities – Social Events Interests – Community (Chamber) Opinions – Political Issues Values – Intellectual  Social Recog., Freedom & Equality “C” (Actor) Activities – Entertaining Interests – Fashion, Media  Achievement Opinions – Self Elevating Values – Imaginative, Capable  Accomp. & Social Recognition REAL WORLD TARGET PROFILE for V-WORLD EXPERIENCE (Ch.7)

2. VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS (Ch.7) DEMOGRAPHICSV-BRANDS “A” * Age 25; Female; LA; Income $50K; Bartender “B” * Age 75; Male; FL; Retired; $1000; Homeless “C” Age 35; Male; Denver; $150K; CEO of Home Decorating Firm “A” “ACTING OUT” Talent & Agency Acting School -- Online & Campus -- At Universal Studios -- Financial Aid -- Flexible Schedule -- Famous Alumni “B” “HURRICANE HIDEOUT” -- Free Shelter -- Free WiFi Access for Info./Entertain. -- Work Training -- Health Insurance -- Food -- Transportation “C” “MOTO-POD” (iPod & Motorola) -- Time & Task Management Device -- Private Personalized Organizing -- Combines Work & Home Activity Plans

3. VIRTUAL-WORLD TARGET PROFILE for V-WORLD BRANDS (Ch.7) PSYCHOGRAPHICSV-BRANDS “A” (Golfer) Activities – Sports/Golf Interests – Achievement – PGA Opinions – Competitive Values – Ambition  Accomplishment “B” (Politician) Activities – Social Events Interests – Community (Chamber) Opinions – Political Issues Values – Intellectual  Social Recog., Freedom & Equality “C” (Actor) Activities – Entertaining Interests – Fashion, Media  Achievement Opinions – Self Elevating Values – Imaginative, Capable  Accomp. & Social Recognition “A” “CUSTOM GOLF WEAR” (sharpen your outer & inner game) -- Distinctive Individualized Apparel -- Tailored Golf Skill Lessons -- Convenient Location at Course “B” “UNDERCOVER RENTAL CAR” (secret society code curriers) -- Masonic Symbolism & Service -- Powerful Elite Networking -- Campaign & Community Contacts -- High Security Navigation Planning -- High Tech Enhanced Vehicles “C” “THE ISLAND DAY SPA” -- Vacation Escape Experience -- Personal Relaxation Indulgence -- Social Enjoyment Events -- Cosmetic Beautification Amenities

4. REAL WORLD & V-WORLD PROFILE MOTIVATIONS - “Will” (Ch.8) MOTIVE Real World (V-Experience) V-World Brand (Toyota Prius) Physical Urban non-driver who has to walk or take the bus for transportation Projecting feeling of physical ease from auto transportation Security Urban resident fearful of owing a car in high crime area Driving and parking car in safe virtual housing development Social-Emotional Social network is limited by place of residence Social network includes many different people in several states Psychological – Actualization Uses art and videos to find joy in places that cannot go Drives to places/scenes to find joy in a virtual eco-friendly car Other ($, Image, New, Pleasure, etc.)

5. REAL WORLD VS. VIRTUAL-WORLD PROFILE “CHANGE” MOTIVATION (Ch.8) DEMO.GEO.PSYCHO. Real World Profile Single White female 22 years old college student San Francisco Eco-friendly and active in social causes V-World Change Motive Married White male 55 years old corporate oil executive Dallas, TXPower-player with access to private planes, many luxury cars, yachts, and extravagant lifestyle

6. REALWORLD & V-WORLD PROFILE KNOWLEDGE - “ABILITY” (Ch.10) BeliefsFeelingsAttitudes Real World Profile: Young White female college student Life is about simple pleasures and building collective well being Connection to nature and the less fortunate Positive appeal of community service and natural artifacts Virtual World Profile Mid-aged White male oil executive Life is about winning and accumulatin g material possessions Emotional connection to possessions of privilege Positive appeal of owning the “best” in any category of product