1. Marketing Seminar for Public and Community Libraries 9 – 10 May 2013 Karin Kitching IRC Director/Youth Outreach Coordinator U.S. Consulate Johannesburg

2. A financial /economic /political tsunami is collapsing our services…. What do we do: swim drown climb a tree? or … do we get on our surfboards!?

3. What are the Elements of Marketing? The 4 Ps Product Place Price Promotion

4. LIS Marketing 5 Bs of LIS Marketing Building a buzz Create slogans Bite-size marketing Effective ideas Be proactive Know your community Balance Target all groups Benefit Is there a tangible benefit

5. How do I Market my Library? Marketing is a skill that you develop within your position You need to be proactive Ear on the ground Be sensitive and aware of developments around you Be involved in community activities Small things can make a big difference

6. Ideas Author support group - about 90% of authors will have a positive connection to a library - John Grisham Get Library champions within your community Web site/ regular newspaper column to benefit your library’s image –Ask a Librarian Share your technology expertise - workshops, Twitter afternoon. Are you connected on all social media platforms?

7. Elevator Speech Powerful short speech which you can use in any situation to market your library Give your audience just enough information that they will have a sense of what you are talking about and will want to know more

8. Competitive Advantage Create a social investment: Kids who read are good students, good students go to University, get good jobs and pay more taxes Contribution to the economy Libraries are the heart of the Community Libraries are no longer a luxury it is a necessity Free service by qualified professionals Accessible and safe places

9. Positioning Statement For (primary target customer) who (consumer need or opportunity) the (product/service) is a (product category) that (key benefit) and provides (primary differentiation from the competition). - Adriane Herrick Juarez

10. Conclusion Marketing of our services and skills is the foundation of our support. …You decide.