1. Welcome to Valjevo

2. Valjevo In the heart of Serbia 90 km from Belgrade 100,000 inhabitants Surrounded by mountaints On the 4 rivers 905 km 2 Center of Kolubara district

3. Agriculture basic facts 64% agricultural land Rural population 15.000 (16%) Agricultural land: 58.076 ha

4. Key food sectors Fruit growing Fruit processing Water bottling Cattle breeding Meat processing Beer production 3,000-5,000 tons of raspberries per year 3,000 tons of blackberries per year 2 million plum trees More than 20,000 cows

5. Plums The highest number of plums trees per capita in the world National association of Serbian prunes producers Šljivovica Main varieties: –Stanley –Čačak institute –Požegača There are 256 health benefit substancies in prunes

6. Raspberry 1/ 4 of all raspberries in the world come from Serbia and Valjevo is one of the production centers Rich in L-elagic acid Top antioxidant fruit

7. Natural geological resources Different construction and decorative stones Drinking and thermal water 4 water bottling factories

8. Frozen food -One of the biggest deep freezing capacities in the region Dietary food supplements –Medical herbs –Wild fruit –Raw materials for production of alcaloids, fruit juices, extracts Investment potentials?

9. Cosmetic industry –Raw materials for essential oils –Raw materials for flavour and extracts production Primary production –Fresh fruit for consumtion –Mushrooms –Organic agriculture Our biggest potential - people Investment potentials?

10. 66% working population. Experenced and educated work force 2 Universities High school Network of secondary schools Petnica research station People

11. Tourism Valjevo mountains Divčibare Rural tourism Brankovina Spiritual tourism Adventure tourism Rich cultural historic heritage

12. Investment places around Valjevo Jablanica lake MountainsPovlenMaljenJablanikMedvednik

13. Rural tourism

14. Support from the City Finantial support Technical support –Education –Information Local rural development strategy

15. Financial support Cattle breeding Sheep breeding – 1500 households Young plant materials –I class standard and certified young plant trees Ambrosia protection

16. Technical help Education –From business plan, via technology till marketing –Combination of workshops and practical work –Organic production Study visits Cooperation support –For associations and cooperatives –The first Russian Serbian prunes conference Strategy

17. Local rural development strategy 1.Competitiveness support 1.Developing of capacity of producers for using of the funds 2.Cooperation support 3.Sector program lines (fruit, livestock breeding) 4.Branding of local products 2.Investment attraction in agricultural sector 3.Improvement of the quality of life in rural areas Infrastructure, education, health, diversification of activities

18. Aleksadar Jovanovic Member of City Counsil Valjevo City Karađorđeva 64, 14 000 Ваљево Phone: + 381(0)14 294 882 Fax: + 381(0) 226 112 Е-mail: gradonacelnik@valjevo.org.rsgradonacelnik@valjevo.org.rs www.valjevo.rs Thank you