1. Social Psychology Unit 14 Chapter 16
AP Psychology ~ Ms. Justice

2. BIG IDEAS Social Thinking Social Influence Social Relations
Attributing Behavior to Persons or to Situations
Attitudes and Actions
Social Influence
Conformity and Obedience
Group Influence
The Power of Individuals
Social Relations
Prejudice
Aggression
Attraction
Altruism
Conflict and Peacemaking

3. Focuses in Social Psychology
“We cannot live for ourselves alone. Our lives are connected by a thousand invisible threads.”
Herman Melville
Social psychology scientifically studies how we think about, influence, and relate to one another.

4. 1: How do we tend to explain others’ behavior and our own?

5. Social Thinking
Our social behavior arises from our social cognition. Social thinking involves thinking about others, especially when they engage in doing things that are unexpected.
Does his absenteeism signify illness, laziness, or a stressful work atmosphere?
Was the horror of 9/11 the work of crazed evil people or ordinary people corrupted by life events?

6. Attributing Behavior to Persons or to Situations
Attribution Theory: Fritz Heider (1958) suggested that we have a tendency to give causal explanations for someone’s behavior, often by crediting either the situation or the person’s disposition.
Preview Question 1: How do we tend to explain others’ behavior and our own?
For example: A teacher may wonder whether a child’s hostility reflects an aggressive personality (dispositional attribution) or is a reaction to stress or abuse (a situational attribution).

7. Fundamental Attribution Error
The tendency to overestimate the impact of personal disposition and underestimate the impact of the situations in analyzing the behaviors of others leads to the fundamental attribution error.
We see Juliette as quiet, shy, and introverted most of the time, but with friends she is very talkative, loud, and extroverted.

8. Effects of Attribution
How we explain someone’s behavior affects how we react to it.

9. 2: Does what we think affect what we do, or does what we do affect what we think?

10. Attitudes & Actions
Attitude is a belief and feeling that predisposes a person to respond in a particular way to objects, other people, and events.
If we believe a person is mean, we may feel dislike for the person and act in an unfriendly manner.
Preview Question 2: Does what we think predict what we do, or does what we do affect what we think?

11. Attitudes Can Affect Actions
However, our attitudes predict our behaviors imperfectly because other factors, including the external situation, also influence behavior (especially when the social pressure is strong).
Due to the American public’s overwhelming support for Bush’s attack on Iraq, Democratic leaders were motivated to support the war plan, despite their private reservations.

12. Actions Can Affect Attitudes
Not only do people stand for what they believe in (attitude), they start believing in what they stand for (attitudes can follow behavior).
D. MacDonald/ PhotoEdit
Cooperative actions can lead to mutual liking (beliefs).

13. Small Request Large Request
Foot-in-the-Door Phenomenon:
The tendency for people who have first agreed to a small request to comply later with a larger request.
In the Korean War, Chinese communists solicited cooperation from US army prisoners by asking them to carry out small errands. By complying to small errands they were likely to comply to larger ones.

14. Role Playing Affects Attitudes
Philip Zimbardo assigned the roles of guards and prisoners to random students and found that guards and prisoners developed role- appropriate attitudes.
Stanford University
1971

15. Zimbardo’s Stanford Prison simulation

16. Abu Ghraib Prison, Iraq 2004

17. Actions Can Affect Attitudes
Why do actions affect attitudes? One explanation is that when our attitudes and actions are opposed, we experience tension. This is called cognitive dissonance.
To relieve ourselves of this tension we bring our attitudes closer to our actions (Festinger, 1957).

18. 3: What do experiments on conformity and compliance reveal about the power of social influence?

19. Social Influence
The greatest contribution of social psychology is its study of attitudes, beliefs, decisions, and actions and the way they are molded by social influence.

20. Conformity & Obedience
Behavior is contagious. We follow behavior of others to conform. Other behaviors may be an expression of compliance (obedience) toward authority.
Preview Question 3: What do experiments on conformity and compliance reveal about the power of social influence?
Conformity Obedience

21. Conformity
Adjusting one’s behavior or thinking to coincide with a group standard (Chartrand & Bargh, 1999).

22. Reasons for Conforming
Normative Social Influence: Influence resulting from a person’s desire to gain approval or avoid rejection. A person may respect normative behavior because there may be a severe price to pay if not respected.
Informational Social Influence: Influence resulting from one’s willingness to accept others’ opinions about reality. (Only an uncommonly stubborn person will never listen to others.)

23. Solomon Asch Conformity Study
Suggestibility is a subtle type of conformity, adjusting our behavior or thinking toward some group standard.

24. Group Pressure & Conformity

25. Conditions that Strengthen Conformity
One is made to feel incompetent or insecure.
The group has at least three people.
The group is unanimous.
One admires the group’s status and attractiveness.
One has no prior commitment to a response.
The group observes one’s behavior.
One’s culture strongly encourages respect for a social standard.

26. Courtesy of CUNY Graduate School and University Center
Obedience
Stanley Milgram, a student of Asch, designed a study that investigated the effects of authority on obedience.
Courtesy of CUNY Graduate School and University Center
Stanley Milgram
( )

27. confederate – pretending to be shocked
Milgram’s Study
Authority figure (also a confederate ) – directing the participant to continue
confederate – pretending to be shocked
participant – asking questions, delivering shocks for incorrect answers

28. Milgram’s Study: Results

29. Milgram’s Obedience Study

30. Individual Resistance
A third of the individuals in Milgram’s study resisted social coercion.
AP/ Wide World Photos
An unarmed individual single-handedly
challenged a line of tanks at Tiananmen Square.

31. Lessons from the Conformity and Obedience Studies
In both Asch's and Milgram's studies, participants were pressured to choose between following their standards and being responsive to others.
In Milgram’s study, participants were torn between hearing the victims pleas and the experimenter’s orders. Milgram also exploited the foot-in-the-door effect.
Such experiments demonstrate that strong social influences can make people conform to falsehoods or capitulate to cruelty.

32. 4: How is our behavior affected by the presence of others or by being part of a group?

33. Individual Behavior in the Presence of Others
Social facilitation: Refers to improved performance on tasks in the presence of others.
What you do well, you are likely to do even better in front of an audience; what you normally find difficult may seem all but impossible when you are being watched.
Michelle Agnis/ NYT Pictures

34. Social Loafing
The tendency of an individual in a group to exert less effort toward attaining a common goal than when tested individually (Latané, 1981).
Why does this occur?
People acting as part of a group feel less accountable and therefore worry less about what others think.
People acting as part of a group may view their contribution as dispensable.

35. Deindividuation
The loss of self-awareness and self-restraint in group situations that foster arousal and anonymity.
Mob behavior

36. 5: What are group polarization and groupthink?

37. Effects of Group Interaction
Group Polarization enhances a group’s prevailing attitudes through a discussion. If a group is like-minded, discussion strengthens its prevailing opinions and attitudes.
Preview Question 5: What are group polarization and groupthink?

38. Groupthink
A mode of thinking that occurs when the desire for harmony in a decision-making group overrides the realistic appraisal of alternatives.
Attack on Pearl Harbor
Kennedy and the Cuban Missile Crisis
Watergate Cover-up
Chernobyl Reactor Accident

39. 6: How much power do we have as individuals
6: How much power do we have as individuals? Can a minority sway a majority?

40. Power of Individuals
The power of social influence is enormous, but so is the power of the individual.
Non-violent fasts and appeals by Gandhi led to the independence of India from the British.
Preview Question 6: How much power do we have as individuals? Can a minority sway a majority?
Gandhi

41. 7: What is prejudice?

42. Prejudice
Simply called “prejudgment,” a prejudice is an unjustifiable (usually negative) attitude toward a group and its members. Prejudice is often directed towards different cultural, ethnic, or gender groups.
Components of Prejudice
Beliefs (stereotypes)
Emotions (hostility, envy, fear)
Predisposition to act (to discriminate)

43. Reign of Prejudice
Prejudice works mostly at the unconscious level. Therefore, prejudice is more like a knee-jerk response than a conscious decision.

44. How Prejudiced are People?
Over the duration of time many prejudices against interracial marriage, gender, homosexuality, and minorities have decreased.

45. Racial & Gender Prejudice
Americans today express much less racial and gender prejudice, but prejudices still exist.

46. Race
Nine out of ten white respondents were slow when responding to words like “peace” or “paradise” when they saw a black individual’s photo compared to a white individual’s photo (Hugenberg & Bodenhausen, 2003).

47. Gender
More women still live in poverty than men. About 100,000,000 women are missing in the world. There is a preference for male children in China and India, even with sex-selected abortion outlawed.

48. Gender
Although prejudice prevails against women, more people feel positively toward women than men.
Women rated picture b [feminized] higher (66%) for a matrimonial ad (Perrett & others, 1998).
Professor Dave Perrett, St. Andrews University

49. 8: What are the social and emotional roots of prejudice?

50. Social Roots of Prejudice
Why does prejudice arise?
Social Inequalities
Social Divisions
Emotional Scapegoating
Preview Question 7: What is prejudice?
Prejudice develops when people have money, power, and prestige, and others do not.
Social inequality increases prejudice.

51. Us and Them Ingroup: People with whom one shares a common identity.
Outgroup: Those perceived as different from one’s ingroup.
Ingroup Bias: The tendency to favor one’s own group.
Mike Hewitt/ Getty Images
Scotland’s famed “Tartan Army” fans.

52. Emotional Roots of Prejudice
Prejudice provides an outlet for anger [emotion] by providing someone to blame. After 9/11 many people lashed out against innocent Arab-Americans.
Preview Question 8: What are the social and emotional roots of prejudice?

53. 9: What are the cognitive roots of prejudice?

54. Cognitive Roots of Prejudice
One way we simplify our world is to categorize. We categorize people into groups by stereotyping them.
Preview Question 9: What are the cognitive roots of prejudice?
Michael S. Yamashita/ Woodfin Camp Associates
Foreign sunbathers may think Balinese look alike.

55. Cognitive Roots of Prejudice
In vivid cases such as the 9/11 attacks, terrorists can feed stereotypes or prejudices (terrorism). Most terrorists are non-Muslims.

56. Cognitive Roots of Prejudice
The tendency of people to believe the world is just, and people get what they deserve and deserve what they get (the just-world phenomenon).
© The New Yorker Collection, 1981, Robert Mankoff from cartoonbank.com. All Rights Reserved.

57. 10: What biological factors make us more prone to hurt one another?

58. Aggression
Aggression can be any physical or verbal behavior intended to hurt or destroy.
It may be done reactively out of hostility or proactively as a calculated means to an end.
Research shows that aggressive behavior emerges from the interaction of biology and experience.

59. The Biology of Aggression
Three biological influences on aggressive behavior are:
Genetic Influences
Neural Influences
Biochemical Influences
Preview Question 10: What biological factors make us more prone to hurt one another?

60. In men, aggression is possibly linked to the Y chromosome.
Influences
Genetic Influences: Animals have been bred for aggressiveness for sport and at times for research. Twin studies show aggression may be genetic.
In men, aggression is possibly linked to the Y chromosome.
Neural Influences: Some centers in the brain, especially the limbic system (amygdala) and the frontal lobe, are intimately involved with aggression.

61. Influences
Biochemical Influences: Animals with diminished amounts of testosterone (castration) become docile, and if injected with testosterone aggression increases.
Prenatal exposure to testosterone also increases aggression in female hyenas.

62. 11: What psychological factors may trigger aggressive behavior?

63. The Psychology of Aggression
Four psychological factors that influence aggressive behavior are:
dealing with aversive events;
learning aggression is rewarding;
observing models of aggression; and
acquiring social scripts.
Preview Question 11: What psychological factors may trigger aggressive behavior?

64. Aversive Events
Studies in which animals and humans experience unpleasant events reveal that those made miserable often make others miserable.
Jeff Kowalsky/ EPA/ Landov
Ron Artest (Pacers) attack on Detroit Pistons fans.

65. Environment
Even environmental temperature can lead to aggressive acts. Murders and rapes increased with the temperature in Houston.

66. Frustration-Aggression Principle
A principle in which frustration (caused by the blocking of an attempt to achieve a desired goal) creates anger, which can generate aggression.

67. Learning that Aggression is Rewarding
When aggression leads to desired outcomes, one learns to be aggressive. This is shown in both animals and humans.
Cultures that favor violence breed violence. Scotch-Irish settlers in the South had more violent tendencies than their Puritan, Quaker, & Dutch counterparts in the Northeast of the US.

68. Observing Models of Aggression
Sexually coercive men are promiscuous and hostile in their relationships with women.
This coerciveness has increased due to television viewing of R- and X-rated movies.

69. Acquiring Social Scripts
The media portrays social scripts and generates mental tapes in the minds of the viewers.
When confronted with new situations individuals may rely on such social scripts.
If social scripts are violent in nature, people may act them out.

70. Do Video Games Teach or Release Violence?
The general consensus on violent video games is that, to some extent, they breed violence.
Adolescents view the world as hostile when they get into arguments and receive bad grades after playing such games.

71. Summary
page 705

72. 12: Why do we befriend or fall in love with some people but not others?

73. The Psychology of Attraction
Proximity: Geographic nearness is a powerful predictor of friendship. Repeated exposure to novel stimuli increases their attraction (mere exposure effect).
Preview Question 12: Why do we befriend or fall in love with some people but not with others?
A rare white penguin born in a zoo was accepted after 3 weeks by other penguins just due to proximity.

74. Psychology of Attraction
2. Physical Attractiveness: Once proximity affords contact, the next most important thing in attraction is physical appearance.

75. Psychology of Attraction
3. Similarity: Similar views among individuals causes the bond of attraction to strengthen.
Similarity breeds content!

76. 13: How does romantic love typically change as time passes?

77. Two-factor theory of emotion
Romantic Love
Passionate Love: An aroused state of intense positive absorption in another, usually present at the beginning of a love relationship.
Two-factor theory of emotion
Physical arousal plus cognitive appraisal
Arousal from any source can enhance one emotion depending upon what we interpret or label the arousal
Preview Question 13: How does romantic love typically change as time passes?

78. Romantic Love
Companionate Love: A deep, affectionate attachment we feel for those with whom our lives are intertwined.
Courtship and Matrimony (from the collection of Werner Nekes)

79. Keys to a Gratifying & Enduring Relationship
Equity: A condition in which people receive from a relationship in proportion to what they give.
Self-Disclosure: Revealing intimate aspects of oneself to others.

80. 14: When are we most –and least- likely to help?

81. An unselfish regard for the welfare of others.
Altruism
An unselfish regard for the welfare of others.
Preview Question 14: When are we most—and least—likely to help?

82. Bystander Intervention
We will help someone in need only if the situation enables us to notice the incident, interpret it as an emergency, and assume responsibility for helping.
Figure 16.15, p. 713

83. We are also more likely to be helpful when we are happy.
Bystander Effect
Tendency of any given bystander to be less likely to give aid if other bystanders are present. When alone with the person in need, 40% helped; in the presence of 5 other bystanders, only 20% helped.
We are also more likely to be helpful when we are happy.

84. 15: How do social traps and mirror-image perceptions fuel social conflict?

85. Conflict
Conflict is perceived as an incompatibility of actions, goals, or ideas.
The elements of conflict are the same at all levels. People become deeply involved in potentially destructive social processes that have undesirable effects.
Preview Question 15: How do social traps and mirror-image perceptions fuel social conflict?

86. People in conflict form diabolical images of one another.
Enemy Perceptions
People in conflict form diabolical images of one another.
George Bush
“Evil”
Saddam Hussein
“Wicked Pharaoh”

87. 16: How can we transform feelings of prejudice, aggression, and conflict into attitudes that promote peace?

88. Syracuse Newspapers/ The Image Works
Cooperation
Superordinate Goals are shared goals that override differences among people and require their cooperation.
Syracuse Newspapers/ The Image Works
Preview Question 16: How can we transform feelings of prejudice, aggression, and conflict into attitudes that promote peace?
Communication and understanding developed through talking to one another. Sometimes it is mediated by a third party.

89. Communication
Graduated & Reciprocated Initiatives in Tension-Reduction (GRIT): This is a strategy designed to decrease international tensions. One side recognizes mutual interests and initiates a small conciliatory act that opens the door for reciprocation by the other party.