1. Bror Salmelin, Head of Unit Information Society, European Commission
Innovation and collaboration for
productive economy:
Changing the growth curve
Bror Salmelin, Head of Unit
Information Society,
European Commission
NMW PJ
FP6 Jan 2003 NWE BS

2. Structure
context
trends
answers and action
conclusion

3. Society: challenges and opportunities
The EU has set the objectives for 2010…
Lisbon council ….
“To become the most competitive and dynamic knowledge-based
economy in the world, capable of sustainable economic growth
with more and better jobs and greater social cohesion.”
eEurope: A major instrument
providing consolidation in Member States
IST: key technologies…. creation, sharing and exploitation of knowledge
Knowledge & Skills
determines the success of individuals and companies in the global economy

4. Globality: challenges and opportunities
Productivity gap?
Relocation of low quality standardized jobs and, high skilled work to countries outside the EU
Job losses
Inclusion (regional, rural, skills)
Opportunities…
Strengthening the European Research Area – the IST is a priority
Investing in human capital – expand the base of qualified ICT practitioners in strategic niches, emerging technologies, skills of ICT users of innovative systems…

5. Interplay needed at all levels
Legal &
Self-regulatory
Economy &
Society
Infrastructure &
Technology

6. Value Creation in Knowledge Economy
intangible economy
extended products including embedded services, covering entire life cycles
knowledge based economy
digital content and services
networking
simultaneous, complex and multidisciplinary

7. Productivity gap?
World Competitiveness ranking 2004 ( :
Finland, USA, Sweden, Taiwan, Denmark, Norway, Singapore,…..-> different models, very holistic!
ILO statistics (
Productivity growth per hour not higher in US than in Europe! (US 3,4% p.a, e.g. Fi 5,6, UK 3,8%, F 3,9% in years )
We work far less hours
-> societal model and societal values

8. Winning paradigms : simultaneous, sharing and collaborating
Handicraft Industrial E-business
E-life + e-work
Local Multinational Inherently global
Space
Sequential Simultaneous
Operation
Strategy
Win-lose Win-win
Competitive factor
Skills Capacity Multi-skill
Innovation
Energy Transportation Materials Individual Information Communication
mobility processing

9. Change of Paradigms Networking characteristics:
complexity
dynamics
synthesis, and “best guesses”
connectivity rather than competence
Global issues binding technology, business and legal innovation
“e- space” for “all”
privacy, IPR, ADR etc….
public-private partnership
Digitalization of goods and services
from cost to value

10. Single European Electronic Market (SEEM)

11. Whole society in Change
Societal Change ?
impact
Efficiency gains
employment, skills, work organisation
new products, services, business models
contribution to wealth creation
changes in product/sectoral value chains
intensity
Transaction/business size
nature of transaction/business
readiness
Potential usage
access
technology infrastructure
socio-economic infrastructure
Phase
e-Economy
e-Society
Take-up
Best Practice
Transformation
Modified after OECD DSTI/ICCP/IIS(2000)5

12. New economy: research challenges
Create a joint research agenda:
1. Finding the techno-economical drivers and enablers?
2. Describing macro-meso-microeconomic effects?
- (synthetic) indicators for the new phenomenon
- measuring economic performance
3. Creating multidisciplinatory research in living labs
- models, scenarios, “new economic theory”, experiments…..
Funding response from 7th Framework Programme for RTD

13. Thesis
In knowledge economy the trends suggest us to move from organisation- to human centric perspective:
We all have multiple simultaneous roles:
private - public
work – private
often multiple and changing in context with no clear boundaries
Organisations vs. Communities
Organisations catalyse or inhibit value creation
Incentives for the individuals to value creation

14. Knowledge Society Challenge: Put people in the centre
Creating new living and working environments for all
Combining productivity and quality of life
Human centered:
Location independently
Time independently
Device independently
Knowledge supported
..opportunities for all..includes old & young
people with disabilities
other disadvantaged groups

15. People in the centre: Ambient intelligence
Barrier-free surroundings
media rich, multimodal, sensory perception
context sensitive, identities, preferences, care, safety
mobility, manipulation, navigation
multiple roles, work, citizen, social/leisure communities
design for all
Empowering the users
communication and collaboration, shared workspaces, social interaction, smart homes
knowledge access, transfer, accumulation
skills,value creation, innovation
Barrier-free...
mobility, manipulation, navigation.. important for inclusion, e.g. of people with disabilities
design for all… must be integrated into mainstream system, software design - to remove/ avoid technical barriers to inclusion e.g. public service web pages tested for compatibility with speech activated output
Empowering…..
Full participation in the Knowledge Society
To create a New Living and Working Environment
when and where the individual wishes

16. Competence nodes networkingL L L
Competences
Connectivity
Leadership
Customers

17. Emerging Technologies
Beyond Robotics ’
Life like systems
Complex System
Presence
Cognition
Intelligence
Perception
Enhancing the best of human life through exploration of knowledge
Ambient
Small
Large
Disappearing computer
Global
Molecular computing
Distributed
Global computing
Quantum information

18. Target: increasing participation at work
improving communication in teams
improving innovation and creativity

19. The process of innovation! AMI@work
Whole innovation process supported by:
Bringing research actors together with deployment and policy decision makers
Fostering interlinking
Innovating at the crossroads of the communities
Facilitating, not controlling!

20. Ambient communities family of self-organising ERIA Communities relating to New Working Environments
technology themes & SEEM
horisontal communities
challenging validation environments
vertical communities
Rural Information Society, Extended AgriFood Products and Services
Life-Cycle
Sustainability, Individualisation and Interoperability
for Products, Services and Environments
Modernisation of Public Administrations and Services
Public
Single European Electronic Market
Innovative enabling technologies meet societal innovation - for systemic innovation, re-organising & transitions.

21. AMI @ work environments
Required perspectives
connectivity: the work and collaboration process;
how to collaborate, how to transfer and accumulate knowledge, skills...
access and interaction: the immediate working surrounding:
media-rich location independent environment and connectivity
individual at the centre: the context sensitivity:
how to set the individuals personal environment, preferences, “identity” in the centre

22. Themes for research and verification in AMI@work
value creation based on collaborative structures across and within organisations,  
24 hours global work and business patterns across communities
quest for knowledge and its conversion into value creation
technology development and validation
 empowering individual in knowledge economy, next phase of eWork
"Conversing companies”    
Networking/Community organization or non-organization
Changing patterns of work in industry  
regional innovation and collaboration
societal innovation

23. Full Impact Needs Systemic Innovation
Component innovation
Systemic
innovation

24. Timeline of EU Research Framework
WP03-04
WP05-06
Call1
Call4
Call2
Call3
Call5
Call6 (tbc)
2003
2004
2005
2006
FP6 …
FP7
WP + Calls
Communication: "Preparing the future: reinforcing European research policy" (12/05/04)
Adoption
Proposals on FP, SPs and RfP
eEurope 2010
Lisbon 2010
New Financial Perspectives
Communication “Building our common future: Policy challenges and Budgetary means of the Enlarged Union " (10/02/04)

25. FP7 - 5+2 (+2) axes Individual research teams Research capacities
Private/public partnerships (technology platform concept)
Networking and collaboration
Co-ordination of national and regional research programmes and policies +
Space
Security
Innovation
International cooperation
ICT research maps onto all 5+2 (+2) axes
Cutting across

26. Conclusions Human Centered Knowledge Society means New work paradigms
Increased responsibility for the individual
Increased productivity through innovation and creativity
Time gain by collaborative structures and shared environments
Increased possibilities for wealth creation by atypical job relations
New work paradigms
New work environments

27. Contact websites http://europa.eu.int/eeurope http://www.cordis.lu/ist
and
A secure infrastructure is, along with broadband, a key enabler for the Information Society.
* By mid-2003, the Cyber security task force (CSTF) should be operational, becoming a centre of competence on security questions.
' By end 2005, a 'culture of security' in the design and implementation of information and communication products should be achieved:
private sector to develop best practices and standards and promote consistent application.
Commission will support projects and work to raise awareness of security risks in all users.
intermediate report of progress to be issued end 2003; with a final assessment by end 2005.
* By end 2003, the Commission and Member States will establish a secure communications environment for the exchange of classified government information.