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INDIA’S FIRST LIVE MUSICAL. OUR STORY For the first time in India experience the magic when soulful music collides with a visual hurricane to give rise.

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Presentation on theme: "INDIA’S FIRST LIVE MUSICAL. OUR STORY For the first time in India experience the magic when soulful music collides with a visual hurricane to give rise."— Presentation transcript:

1 INDIA’S FIRST LIVE MUSICAL

2 OUR STORY For the first time in India experience the magic when soulful music collides with a visual hurricane to give rise to the perfect storm. The Broadway Crossroads is an attempt to encourage young India to appreciate the magical retro years and for the older generations to go back in time. The team aspires to give youngsters a chance to make their own special memories in those extraordinary decades that they missed and the older generations to relive theirs.

3 OUR STORY LOVE Everyone loves a love story. Ever wondered why? Love is compassionate, affectionate, pure and above all unselfish. Love is beyond boundaries, religion and species. When life seems hopeless, love brings hope. Love is everyone's dream come true. The Broadway Crossroads will make sure you fall in love with life all over again.

4 OUR STORY MUSIC In its own special way Indian music has left its mark on world cinema. The Broadway Crossroads is a tribute to Indian music, the music that the older generation has grown up listening to, the music that has so marvelously captured the childhood memories of not only our parents but also our grand-parents.

5 STRUCTURE STORY The audience will travel through time experiencing the simplicity of the 60s, the vogue of the 70s, the charisma of the 90s and the complexity of this decade. This is a journey of a man who once believed in love but has lost faith. We travel through time with four short love stories in an attempt to make him regain his faith in love.

6 STRUCTURE DANCE All the stories will be expressed through the form of dance. With each era, the performance will be altered to match the style of that time.

7 STRUCTURE ANIMATION To make the journey more exciting, all the sets will be created digitally with the help of animation. The characters will be shown interacting with the animation, in an attempt to give a unique experience to the audience.

8 STRUCTURE MUSIC This journey begins with the melodious 1950's and travels through the defining decades and finally arrives at the dihnchak present. Accompanied by a live performance of the yesteryears melodies by a renowned Bollywood singer, Benny Dayal.

9 STRUCTURE MUSIC : Performer Benny Dayal known for songs like Badtameez Dil, Bang Bang and Shudh Desi Romance will take you back in time with Kishore Kumar and R.D. Burman classics like O Mere Dil Ke Chain, Ek Ajnabee Haseena Se and many more

10 ART WORK

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13 Come Collaborate Your brand is far more than your logo – it is the personality of your business and the promise that it makes to your customers, We value it & promise a premium positioning for your brand. When it comes to reaching and motivating prospects, nothing beats a live event. No other marketing medium offers you such targeting control, efficiency and measurability with your best prospects and customers in a professional and intimate atmosphere designed for doing business. We would be Showcasing your brand & offerings to a massive target audience through our event, radio integrations, IT promotions print media, news papers, social media & public relations.

14 The Reach Print Media 10 paid Ads in 5-6 prominent newspapers Radio Radio Tie-ups with Radio Mirchi/Radio One Hoardings Hoardings in prominent areas (Koregaon Park, Kalyani Nagar, Viman Nagar, SB road, FC road, Sopan Baug, Wanowrie, Magarpatta, etc)

15 The Reach Digital Marketing Facebook Promotions Website promotions Youtube Online ticketing Partners Venue & Other Branding Entrance Arch Backdrop In Venue Branding Logo Space on Tickets & Passes Logo Presence on Media Wall After Party Photo shoot Activation Plan Society Activation Mall Activities Canter Campaigning

16 Corporate Plan Sectors – (7 Companies ) Information technology, BPO, KPO Finance, Banking Marketing Automobile Real Estate Film, Modelling & Fashion

17 Corporate Plan Brief Bifurcation of Corporate Plan & Deliverables Employee Engagement Program (EEP) will be conducted in the premises. EEP will consist of Interaction with Employees through Anchor Introduction of Sponsors Product/ Services Digital Canter Rotation in the Company Premises (Digital Canter with Inbuilt LED Screen, Stage, Light, Sound) Pamphlet/ Handbill distribution *Depending on Permissions Mailers to employees of the Company Space for Branding- Standees

18 The Audience

19 Title Sponsor (25 lacs) Deliverables Title space at All Print media/Advertisements All Social media promotions All on air promotion All On ground promotions Over all direct reach to more than 20-25lacs TG crowd On Venue branding VIP lounge named after sponsor 20x20 designated space to promote. 2min x 3 AV slots before and after the show. Incorporating the product within the show.

20 Powered by Sponsor (20 lacs) Deliverables Title space at All Print media/Advertisements All Social media promotions All on air promotion All On ground promotions Over all direct reach to more than 20-25lacs TG crowd On Venue branding VIP lounge named after sponsor 10x10 designated space to promote. 1min x 2 AV slots before and after the show. Incorporating the product within the show.


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