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AMA Technology Break the motion Barrier!. BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation Why do you choose BenQ LCD Monitor?

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Presentation on theme: "AMA Technology Break the motion Barrier!. BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation Why do you choose BenQ LCD Monitor?"— Presentation transcript:

1 AMA Technology Break the motion Barrier!

2 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation Why do you choose BenQ LCD Monitor?

3 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation Always room for improvement!! BenQ acted as leader in AMA Technology introduced on 17” and 19” LCD monitor to improved GTG (Gray to Gray) response time to be 5ms~8ms GTG. Image ghosting and lagging becomes history!! BenQ led in 16ms market, (FP767) forced everyone in the playground follows new standard in 2003. BenQ ahead in 12ms market, (FP71G, FP71E) Visual effect of LCD MNT close to CRT level in 2004. BenQ speed up in 8ms market, (FP71G+,71E+) Astonishing performance attract gamers

4 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation How AMA Technology Benefits? No ghosting and lagging in DVD viewing, gaming and web browsing

5 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation How AMA Technology Benefits? No ghost and lagging in DVD viewing. Lagging No Lagging AMA Off AMA On

6 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation How AMA Technology Benefits? AMA Off AMA On Ghosting No Ghosting No ghosting and lagging in DVD viewing.

7 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation How AMA Technology Benefits? AMA Off AMA On No ghosting and lagging in gaming. No ghost, Tree looks clearer Ghost, Tree looks shaky

8 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation How AMA Technology Benefits? AMA Off AMA On No ghosting and lagging in animation greeting card Shadows by the edge of Christmas treeClear and vivid image

9 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation What is Gray-to-Gray response time? Comparing to on/off response time which indicates only the response time between black and white, gray-to-gray response time represents the response time within all colors.

10 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation On/off 12 ms v.s. On/off 8ms What is Gray to Gray response time? On/off response time: The response time currently claimed in the market is on/off response time which only improves the image in black and white. Below example shows the improvement between on/off 12ms panel and 8ms panel

11 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation What is Gray to Gray response time? On/off response time: The image performance in a on/off 12ms response time monitor is not good. Ghost and lagging still can be seen easily on 12ms LCD

12 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation What is Gray to Gray response time? With AMA technology, BenQ improve the gray to gray response time to average 8ms (even lower), the image quality is better than ever. On/Off 25ms On/Off 8ms GTG 8ms

13 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation What is AMA? Advanced Motion Accelerator By giving higher voltage to liquid crystal, BenQ improve the GTG (Gray to Gray) response time and image became more clear and vivid.

14 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation What is AMA? Backlight Liquid Crystal User can see the image after liquid crystal change it’s direction Given greater voltage, liquid crystal could turn faster and user could see the image earlier  no ghosting and lagging shown in screen User Before the liquid crystal turned, user can not see the image After the liquid crystal turned, user can see the image

15 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation To know more about Gray-to-Gray response time

16 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation What is Gray level? 0326496128160192224255  There are 256 gray levels in a 8 bit panel. 2 8 =256  There are gray levels in all colors. Gray Level Examples:

17 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation We mark the response time of 0 to 16, 0 to 32, …, 0 to 255 and so on in the following page. What is Gray-to-Gray response time?  We measure the response time between each level. From 0 level to 16, from 0 level to 32 and so on. The number could be filled in the table below.  The traditional on/off response time shows only the 0 to 255 level. For example, when vendor claims that the panel is on/off 12ms, he measures only the 0 level to 255 level, 8ms (tr), and 255 level to 0 level, 4ms (tf).

18 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation What is Gray-to-Gray response time? Example: TN 12ms panel response time chart ms Start Level Target Level How to read the chart?  The Y-axis shows the response time.  The other two axis show the gray level.  The color bar shows the response time from one gray level to another. What the chart tells us?  The on/off response time is 12ms (10+2). That is the 0 to 255 level response time plus 255 to 0 level response time  RS of the rest of the gray levels are much larger than on/off.  We make a chart of gray-to-gray response time. The chart would be like the example showing below. The response time is high in gray levels.

19 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation To know more about AMA Technology

20 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation The difference between CRT and LCD CRT LCD  For CRT, the electric beam turns on and off is just like lamp light to turn on and off without time lag. The image is clear.  For LCD, it takes a little time to turn cell from current angle to another angle in order to show different gray level. The image is therefore, not clear enough. No Blur Blur

21 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation AMA Technology We give more voltage to liquid crystal and it reached tart brightness earlier than original one

22 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation The performance of AMA Example: On/Off 25ms panel Without AMA: Ave. 50msWith AMA: Ave. 8ms Start level Target level Start level Target level ms

23 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation AMA Technology on BenQ LCD Monitor (1/2) 19” FP91E: 8ms GTG VA panel with AMA technology 170/170 wide viewing angle 1000:1 high contrast ratio Dual input (D-Sub, DVI) Senseye TM technology Built-in with 2Wx2 speakers Ear phone jack Silver-black

24 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation 19” FP91V+: 6ms GTG 17” FP71V+: 5ms GTG Polish panel (great sharpness) AMA technology Dual input (D-SUB, DVI) Senseye TM technology Built-in with 2Wx2 speakers Ear phone jack Silver-black AMA Technology on BenQ LCD Monitor (2/2)

25 BenQ Confidential (yyyy/mm/dd)  2005, BenQ Corporation BenQ’s AMA Technology Bring you to experience the ultimate image!

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