1. Initial Market Landscape Product Name Industry Trends & Issues 1.Global Regulations (Regulation1, Regulation2, Regulation3)  Legal Entity Identifier (LEI) definition & adoption to consistently & uniquely identify all legal entities  Transactions to be rolled-up the legal entity hierarchy 2.Risk Controls & Compliance  Demand for single view of counterparty credit exposure across asset classes  Demand for accurate and constantly refreshed view of customer identifying data and associated risk category 3.Manual, Fragmented Processes & Systems  Inorganic growth thru Mergers & Acquisitions leading to multiple (duplicate) processes and applications  Operational in-efficiencies due to Business Unit (silo) and not consolidated processes 4.Revenue Generation  More cross-sell opportunities to increase revenue from existing clients  Increased revenues, cash-flow through data quality & process improvements without influencing demand Business Problem 1.Revenue Assurance  for accelerating time to setup client and account for transactions  for discovering cross-sell opportunities 2.Regulatory Compliance  for accelerating time to respond to regulatory changes  for providing real time view and updates of risk associated with client and maintaining complete trace-ability 3.Single Customer View  for identifying total risk exposure to a given client, legal entity  for calculating profitability and productivity of sales and business lines 4.Operational Efficiency  for lowering failures due to in-correct, incomplete standing instructions  for improving data quality across lifecycle, systems & touch-points  for lowering cost of ownership 5.Customer Satisfaction  for reduced touchpoints and repeat requests during on-boardings  For improved process cycle time

2. Landscape of Competition and Clients Business Segment1 Business Segment2 Business Segment3 Business Segment4 Business Segment 5 Service Area1 Basic Data Providers  Company1, Company2, Onesource  Enhanced Data Provider  Company2, Company3  Company5  Vend15  Managed Function  Company6, Vend16  Service Area2 Workflow, BPM  Vend4, Vend5, Vend6 Master Data Managemet (MDM)  Vend3, Vend7 Vend10, Specialized, Niche  Vend11, Vend12, Vend13  Vend11, Vend14 Service Area3 IT Services  Vend2 (Vend1), Vend17 (Company8), Vend8 (Company9, Company10), Vend9, Vend18 Captives  Vend1, Company10, Company8 Company7 Regional IT Firms  Service Area4 Captives  Vend1, Company10, Company9, Company8 Company7 BPO/Ops Firms  Vend17 (Company8), Vend19, Vend8, Vend20, Vend21, Vend22, Vend23 Regional / Nearshore  Potential Partners. Knowledge, experience in these areas adds credibility in domain Potential Competition. (in brackets current known clients)

3. Value Proposition & Target Segment Business Segment1Business Segment2 Service Agreement Definition Account Setup Customer Account Servicing Value Proposition Provide end to end solutions that begin with root cause analysis informed by deep domain expertise, resulting in far more effective processes and technology solutions being implemented. We have completely transformed client and account on- boarding for investment & commercial banks by improving regulatory compliance, client satisfaction and revenue assurance. Here are some of the results:  Reducing cycle time from x to y days resulting in $xxmm of revenue acceleration  Achieving nn% data field entry accuracy- reducing trade breaks by mm%  ab% FTE productivity gains by removing half the manual work caused by inaccuracies/ duplicative processes $nnmm  Simplifying upfront data collection, resulting in a steep drop in data field rejects from x to y%. Who would buy & why  Tier 2 Companies  Only now started to look at doing client-account on-boarding as strategic business function  Less Legacy, more manual thus more open to complete transformation  Tier 1 firms  Recent Regulations & M&A activities forcing them to over-haul their legacy infrastructure.  Mature / Legacy client servicing teams thus more specific, point solution based opportunities  Client Services Operations (firm-wide or by Business Units)  Operations Technology  Compliance Officer  CRO  CFO  Business Line Heads Target Markets  First Wave - North America (Tier 2 and Tier 1)  Next Wave – EMEA, APAC Validation of Approach  Tier 2 Firms  Client1, Client2- Both struggling with process operations and looking for expertise - inhouse, managed function, extended teams, near-shore  Tier 1 Firms  Client3 – interested in LE data mapping, data maintenance capabilities. Is running 2 year program around client- account on-boarding  Client4 – 2012 budgets around re-engineering/automating processes in the space.  Vend1 – currently running 2 year program around this space

4. Step 1.1.1: Initial Market Landscape: Potential Total EDM Budget (Tech+Ops+Data) % spend on Client- Account data ~ $ Value Ind 1- Tier 1 Companies$ 10-50M35%$ 3.5-17.5M Ind1-Tier2/3 Companies$ 5-10M27%$ 1.35-2.7M Ind 2 Tier 1 Companies$ 5-10M10%$ 0.5-1M Ind-2 Tier 2 Companies$ 1-5M12%$ 0.12-0.6M Current CompanyRevenuePotential New Clients Client1 Client2 Size of MarketTargeted Revenues

5. Target Audience Operations  Client Services Operations (firm-wide or by Business Units) – Operational Efficiencies – Cost reduction, Improved Turn-around time for Account Opening / Client Setup processes  Operations Technology – Workflow Automations & Integrations  Compliance Officer – Workflow Automation, Dashboards Consuming Groups  CRO – Single View of Customer for aggregated Risk – Legal Entity Hierarchy & rollups  CFO – Single View of Customers for Client data analytics on profitability, productivity – Client-Account Linkages  Business Line Heads – Single View of Customer for Cross-sell, revenue acceleration – Client-Account Linkages Trends Regulations  Globally regulations (Regulation1, Regulation2l) are demanding data for calculating systemic risk and firms need to report at consolidated client level which needs a single customer view and integration across systems Efficiencies  Most firms are using regulatory mandate as opportunity to re-engineer their Client-Account environment for efficiencies, cross-sell