Presentation on theme: "Mobilizing Community Workshop Six Steps to Successful Campaigns Presented by Al Rycroft Sunshine Communications.ca April 2002 250.592-8307."— Presentation transcript:
Mobilizing Community Workshop Six Steps to Successful Campaigns Presented by Al Rycroft Sunshine Communications.ca April 2002 250.592-8307
Introductions-- You, Your NGO & Campaigns Introduce yourself & your NGO. What is the most difficult part of organizing for you personally, and also for your NGO? What do you want to learn about organizing in this workshop?
Six Steps to Successful Campaigns Goals, Strategies & Tactics Policy & Communications Solidarity -- Working with Others Volunteers Organization Actions
Campaigns Exercise Each group gets 60 minutes to plan a campaign! Write notes on your flip chart. Pick a real campaign. (1-5 minutes) Separately record Goals, Strategies & Tactics, Policy & Communications, Solidarity, Volunteers, Organization and Actions. What are your Strengths, Weaknesses, Opportunities & Threats? (SWOT) Questions? Comments?
Goals, Strategies & Tactics campaign management crisis management know your adversary assessment, evaluation, change achieving focusgg setting realistic goals power and power sharing strategy, tactics, shifting priorities building on success timing is everything
Policy & Communications communicating and communication tools policy consultations, papers, round tables conversion, converting and the converted building visibility and credibilityatat bureaucrats, analysts, governments, politicians knowledge is power getting your message out monitoring, exposing leaks, whistle blowing political parties policy strategies, submissions and shifting resources and information slogans and symbols Web sites and email lists
Solidarity-- Working With Others working with all ages identifying and recruiting allies steering group, coordinating committee, Board of Directors coalition building, spokescouncil aiaralysisaiaralysis achieving consensus, avoiding paralysisaiaralysisaiaralysis coordinating strategies with other NGOs cross-cultural work delegation and coordination building diversity and solidarity being a good facilitator listening and empathy negotiation, compromise & accommodation
Volunteers managing a high turnover of volunteers intake job descriptions the volunteer meeting problem volunteers recognition and rewards recruitment training work parties
Organization contacts management electronic organizers, pocket PCs back up your computer! email lists forms and templates office management phone trees staff & volunteers time management
Actions boycotts, girlcotts promoting personal and small-scale change civil disobedience, non-obedience alternatives and co-ops research and educating students, teachers and the public legal/court strategies petitions, postcards, letters, polls, referendums mass mobilization building parallel structures and institutions public meetings protests, vigils and public demonstrations schools, universities, colleges sit-ins, occupations, strikes, walk-outs, labour withdrawals theatre and theatrics
Mobilization Needs Brainstorm Training * Resources * Other
Mobilizing Community Workshop Wrap-Up Six Steps to Successful Campaigns Presented by Al Rycroft Sunshine Communications.ca April 2002 250.592-8307