2. 1.Advertising. Types and functions. 2. Promotion. Techniques and differences. 3. Advertising and promotion. Comparative analysis.

4. Adverts Notify in various ways Inform about new goods or services Help make a choice

5. Advertising Imposes the goods on the buyer Recollects the last trade mark or the name

6. 1. Advertising is paid. 2. It is carried out with the use of mass-media or special information. 3. Advertising informs and convinces for the goods or services.

7.  produce knowledge;  create preferences;  stimulate thoughts and actions about the product;  accelerate the distribution of the products;  create an awareness about products;

8. Figure 1. Advertising methods analysis Figure 2. Promotional components

10. Promotions include Two-for- one Coupons Free samples

11. - Promotions are so easy to set up; - They are well- suited to small- or medium-sized companies; - cheaper than advertising

12.  Segmentation  Targeting  Positioning  Messaging  Sales promotion

14. Advertising and Promotion FeedSupport  Advertising informs - promotion stimulates potential customers to action.