1. ▪ Brasil 2010 ▪ DotLib Primal Pictures

2. Brasil 2010 ▪ 2 A World First Complete 3-D Anatomy Online

3. Brasil 2010 ▪ 3 World’s First and Only Complete & Accurate 3-D Anatomy Presentation  15 years in development  Rebuilt from scan data generated by Primal, augmented by the Visible Human…and completed by hand segmentation of anatomical structures  Honored with record six BMA awards with additional prizes from the USA and Europe  Numerous grants for innovation British Medical Association Prizes Vesalius Award for Medical Illustration,USA European Multimedia Awards

4. Brasil 2010 ▪ 4 Simulated Cadavers Based on Real Data  MRI scan data from live humans & cadavers  6,500 anatomical structures  A computerized 3D reconstruction – not a drawing  100,000 individual frames for interactivity: rotation, layering, and labeling  Updates and new modules

5. Brasil 2010 ▪ 5 One Product for Both Students & Clinicians  Full body views and 9 regions in detail (hand, knee, etc.)  Clinician modules  Select structure to display text –Written by PhD anatomy professors –Evidence-based  MRI correlates to structures  Pathology slides  Functional & treatment videos  Test bank questions

6. Brasil 2010 ▪ 6 Critical Tool for Teaching Anatomy Across the Health Sciences Curriculum  Cadaver alternative*  Remote access: students learn anywhere, anytime  No limit on copyright for educational purposes –Export images and videos to enhance lectures and syllabi  High level of accuracy and detail good enough for medical students and physicians  Online Study Guide: digests content into a course aimed at allied health and nursing  Question banks for self-testing *For example in the US 90% of allied health programs do not have access to cadavers – yet, anatomy and bio-mechanics form a core part of curriculum. Estimate for cost of cadaver program run to $1 million!

7. Brasil 2010 ▪ 7 Complements a Wide Range of Health Science Courses  Interactive functional anatomy and muscle testing videos –Used in physiotherapy and sports sciences –IFA available in French and German too!  MRI correlations –Medicine, physiotherapy, and others  Clinical correlates (sports injury assessment videos, pathology photos, etc) –Medicine, sports sciences, and others  Anatomy Trains for massage therapy  Chiropractic Spine: treatment techniques for chiropractic and osteopathic medicine

8. Brasil 2010 ▪ 8 Surveys Show: Primal Pictures is an Effective Study Aid Survey of 500 UK Medical Students  80% of students used Primal at least five times per week  The most common use was as a revision aid: 65% used the tests  72% found it gave them new insights into anatomy, and helped their understanding  92% found the software easy to use and had no problems running it

9. Brasil 2010 ▪ 9 Used in the Hospital: Clinicians, Clinicians-in-Training, and Patients  Post-graduate training where advanced knowledge of anatomy is key –Orthopaedics, radiology, obstetrics & gynaecology, surgery, etc.  Professional recertification  Better than a 2D atlas to prepare for surgeries and other procedures – promotes patient safety  More effective patient education  Modules dedicated to hip arthroplasty, spinal procedures, and knee surgery

10. Brasil 2010 ▪ 10 Primal Pictures: Long Time Coming  Company was established in 1991  The Primal Product was completed in 2003  Now used in more than 20 countries around the world  As of 2004, 500,000 students used Primal software to study anatomy

11. Brasil 2010 ▪ 11 What Professors Say… “I do not know of another product that offers this level of detail or interactivity… This is, by far, the best way to deliver such an extensive compilation of material… No other format could combine the scans, videos, and models and allow the user so much flexibility.” Dr Darla R. Smith, University of Texas El Paso College of Nursing & Health Sciences “Wonderful!! What an exciting way of making anatomy and biomechanics accessible…” Frank Vossen, Physiotherapy teacher at the Provinciale Hogeschool Limburg, Hasselt, Belgium

12. Brasil 2010 ▪ 12 What Clinicians Say… “I Used to joke that a medical lecture was not complete without a Netter picture, now every lecture needs a Primal Picture” Bret M. Ribotsky, DPM, FACFAOM, FACFAS Past President, American College of Foot and Ankle Orthopedics & Medicine “…The contents are of high quality and I liked the movie display regarding the pre-op planning etc. very much” Mr. S.S Mohanty, MBBS(Hons), MS(Orth), FRCS(Ed), King Edward VII Memorial Hospital, Bombay, India “The fact that you can quickly and easily demonstrate the anatomy of pathology to a patient obviously improves their understanding but also in my experience improves their compliance with treatment.” Julian L. Livingston Consultant Podiatrist, Barnet Primary Care Trust, Department of Orthopaedics

13. Brasil 2010 ▪ 13

14. Brasil 2010 ▪ 14 contenttoolsservices ++ contenttoolsservices Thank you!