1. Teresa Hamilton Hall Roanoke County Public Information Director November 14, 2011

2.  Resources to consider ◦ Traditional media and social media  Traditional media ◦ Newspaper, television, radio  Newsrooms today have fewer reporters  Result of increased competition particularly from the web  Media need content

3.  Phone print and broadcast reporters with tips and information ◦ Helps build relationships ◦ Builds awareness of upcoming events or agenda items ◦ Look for national and local news pegs to build upon  Prepare your own press releases  Don’t have to be complicated, include photos if possible  Research email addresses or get them from your Clerk  If releases aren’t included in print or on air, often posted online  Submit op-ed pieces

4.  What is the purpose of your Social Media pages?  Do you want to communicate with the public or friends and family? ◦ The purpose makes a difference in how your social media pages are viewed

5.  Why intent is relevant ◦ Records management  Pages used as a means to communicate with constituents are like correspondence - thus, can be considered public records  Should be retained accordingly (as a word doc or pdf)  Chairman – permanent records  Others – three years

6.  Public pages ◦ Profile picture in an official Board capacity ◦ Mention your role as a supervisor ◦ States anywhere that its an official page ◦ Depth of discussion on government issues  Public pages ◦ Refrain from deleting comments ◦ Schedule time to archive your material ◦ Turn off message feature

7. Teresa Hamilton Hall Roanoke County Public Information Director (Phone) 540-772-2010 Library of Virginia Anita Vannucci Records Analyst (Phone) 804-692-3650 VA Freedom of Information Advisory Council Maria J.K. Everett, Esq. Executive Director (Phone) 804-225-3056