1. © Affinity Express 2013 Affinity Express ING Pre-Press & Consolidated Workflows Panel

2. © Affinity Express 20132 Who We Are  Largest global technology-driven advertising and marketing services provider 230,000 jobs per month nearly 2000 employees two production platforms India & Philippines for Business Continuity & hosting in two Chicago data centers for Disaster Recovery  Serving top 5 of U.S. media companies, 75% of Canada’s media industry and UK’s largest print media company  Focused on high growth traditional media and digital sectors  Owned by Manila based 160 year old $8bn Ayala Corporation

3. © Affinity Express 20133 Resource Allocation: Industrial Engineered Case Study Lesson - Must focus on the entire workflow to maximize efficiencies  Complete Work Orders  Manage Materials  Link Materials to Orders  Layout  Traffic  Plan  Design  Proofread Internally  Proof  Approve Ads  Process Client Supplied  Traffic to Pagination Design Prep 35%-40% effort Ad Production 30%-35% effort Post Design 25%-35% effort One System/Web Based End to End Production Process

4. © Affinity Express 20134 Transition – this is what makes outsourced production successful Or the reverse is true – it is difficult to recover from a poor transition

5. © Affinity Express 20135  No integration—users book orders, receive final files via FTP site  Little commitment  Smaller savings  Lower startup costs  Complete integration— booking and pagination systems; clients use service bureau workflow  Drive centralization and standardization  Affinity Express works in client legacy systems and processes  Less disruptive  Limited savings Install 1 day 12 + ? Weeks 12 weeks AE 4.1 Range of Outsourcing Solutions

6. © Affinity Express 20136 Transition is about having predictable outcomes – works the same way every time Critical: Local leadership to support the project in addition to corporate mgmt – it must be obvious to local employees there is no room for failure – make someone local have clear visibility to project and tie outcomes to their success Change management is provided by the outsourcer Cannot be performed by one person or one set of skill sets Outsourcer provides US based Onsite Newspaper domain experts –Professional Project Management –Print/Online Systems Experts to Setup Workflow Integration –Sales and Production Trainers –Production Platform Representative

7. © Affinity Express 20137 Change Agent New Customer Implementation Process -12 Weeks AE has installed at 87 separate sites – late once 12 man weeks on site  Systems integration  Migration of Advertiser Style Guides to Production  End to end testing  Parallel Production  Training Production & Sales  Production Ramp  Review – Lessons Learned

8. © Affinity Express 20138 Thoughts on speed of transition based on size or complexity  Probably do not want to move more than 20 to 30 FTE’s per month  Multiple sites can have cross-over during system integration steps – so can run concurrent transitions to compress overall project  Better to appoint one executive in charge across all locations with a corporate production manager to ensure: Similar processes across all sites Measurement/benchmarking is instituted Use of sophisticated software is optimized Best practices are shared  Ratio of traffickers to artists range from – 6:1 to 10:1

9. © Affinity Express 2013 Affinity Express Experience With Industry Leader in Transformation

10. © Affinity Express 201310 Affinity Express & Digital First Media Timeline – typically starts with print & moves to all forms of production & related tasks IDEA and display ad and rich media production iPad ads, HTML5 AESB sites 6,7 hub 4 Video Directory listings, daily deals Sales support, copywriting Sign initial AESB production agreement Digital First Media MNG expansion Mobile Ad operations AESB hub 1 goes live AESB site 2 hub 1 AESB site 3 hub 2 AESB site 5 hub 1 Facebook creative, tabs Q2 2011 Q3 2010 Q4 2010 Q1 2011 PMO for editorial services AESB site 4 hub 3 Q3 2011 Q4 2011 Q1 2012 Q2 2012 First 3 years digital revenue grew 81% versus industry average of 10% with large reductions in cost

11. © Affinity Express 2013 Thank you