1. Disclaimer
This investor presentation has been prepared by Marico Limited (“Marico”) and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documentation or information (or any part thereof) delivered or supplied should not be deemed to constitute an offer.
No representation or warranty, express or implied is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of such information or opinions contained herein. The information contained in this presentation is only current as of its date. Certain statements made in this presentation may not be based on historical information or facts and may be “forward looking statements”, including those relating to the general business plans and strategy of Marico, its future financial condition and growth prospects, future developments in its industry and its competitive and regulatory environment, and statements which contain words or phrases such as ‘will’, ‘expected to’, ‘horizons of growth’, ‘strong growth prospects’, etc., or similar expressions or variations of such expressions. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to risks with respect to its hair care, its healthcare business and its skin care business.
Marico may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such revision or changes. This presentation cannot be copied and disseminated in any manner.
No person is authorized to give any information or to make any representation not contained in and not consistent with this presentation and, if given or made, such information or representation must not be relied upon as having been authorized by or on behalf of Marico. This presentation is strictly confidential. 1

2. Marico Beauty & Wellness Solutions A leading Indian MNC Group
Hair Care, Health Care, Skin Care Products & Services (Solutions)
Successful transformation from an edible oils business
A leading Indian MNC Group
Market Capitalization ~ Rs. 10,000 Crore + (~USD 2 Billion)
Turnover FY 12 ~Rs Crore (~USD 818 million)
Profit FY 12 ~Rs. 317 Crore (~USD million)
Net Worth ( FY12) ~Rs Crore (~USD 233 million)
Turnover from overseas 24%
Sustained Profitable Growth……..accelerating
Turnover 21% Profits 23% (5 yr CAGR)
12 acquisitions in 6 years

3. Beauty & Wellness Brands
Hair Care
Hair Oils
Pre wash & Post wash
Healthcare
Healthy edible oils
Functional Foods
Skincare
Cosmetic dermatological
Services/Products
Male grooming/ styling
Deodorants
Hair Creams/Gels 3

4. Aim to Create Market Leadership Brands
Category
Indicative Market Share (%) #
Rank
Parachute
Coconut Oil (India)
~ 46% 1
Coconut Oil (Bangladesh)
~ 80%
Saffola
Super Premium Refined Edible Oils
~ 55%
Mediker
Anti Lice Treatment
~ 96%*
Revive
Instant Fabric Starch
~ 65%*
Parachute Jasmine, Shanti Amla, Hair & Care, Nihar
Hair Oils
~ 24% 2
Parachute Hair Cream
Hair Cream (GCC)
~ 27%
Kaya Skin Clinic
Dermatology led skin solutions
(India)
~ 35%
X-Men
Male Shampoo (Vietnam)
~ 47%
Fiancée / Hair Code
Hair Styling (Egypt)
~ 57%
Hair Code
Hair Dye (Bangladesh)
~ 29%
Marico brands have a no 1 or no. 2 position in their respective segments over around 90% of its turnover
* Company Estimates, # Market share data sourced from Neilson

5. Segments with Relatively Lower Competitive Intensity
Not a battleground for multiple large MNC players
Coconut Oil in India and Bangladesh
Hair Oils in India
Super Premium Refined Edible Oils in India
Post Wash Hair Care
Hair Creams / Gels / Post wash conditioners
Healthy Breakfast Foods in India
Dermatology led skin care solutions in India
Male Grooming in Vietnam

6. Focus on Growth Prioritize volume growth over short term profit
Volume growth to expand consumer franchise
Maintain unit margin within a band
Re-invest profits to reinforce established brands and build new growth engines for the future
Prototyping
Strategic Funding (% of profits each year)
Inorganic Growth to supplement Organic Growth
Conservative Dividend Policy

7. Inorganic Growth
Focused on hair care, skin care and health care in India
International : primarily hair care and skin care
Internationally focused on developing markets in Asia and Africa
Establish potential to add value in branding and distribution
Enhance depth of category knowledge in hair care / skin care
Leverage across all Marico geographies

8. Key Focus Areas Branding Consumer Insight Distribution
Network Reach and Quality – leveraging Information Technology
Innovation
Product and Process
Talent

9. Coconut Oil Market Size Volume Market Share Parachute CNO 47% Nihar 6%
OOM 1%
Total 54%
Market Size
Branded ~ INR 24 bn (~USD 490 mio)
Loose ~ INR 8 bn (~USD 175 mio)
Volume growing in rigid packs ~10%
Grow the branded market
Conversion of loose to branded
Micro marketing
Focus on smaller market segments
Rural growth
Likely medium term volume growth : 6% -8% 9

10. Hair Oil
Market Share of Marico in Hair Oil Market ~ 24%, up from 17% in FY 04
Aims to Gain Market Share in ~INR (~USD 710 mio) category
Significant participation in all key sub-segments
Value added coconut oils
Light Hair Oils
Amla based oils
Cooling Oils
Ayurvedic Oils
Likely Medium term Volume Growth (Rigids) ~ 17%
Shift from Loose Oil
Higher incomes – higher frequency of usage

11. Edible oil to a Lifestyle Brand
Riding a Healthcare Trend
Low-Sodium Salt
First in refined oil ‘blends’
Edible Oil
Functional Foods Space
Lifestyle products

12. Marico acquires personal care brands of Paras
Marico entered into an agreement to acquire the Personal Care business of Paras from Reckitt Benckiser
The transaction is likely to get consummated by June 2012
This acquisition gives Marico an opportunity to participate in the rapidly growing male grooming categories in India
Categories
Market Size INR/Cr
2 year CAGR
Marico Share
Paras Share
Consolidated Share
Deodorants
1100
35%-40% 0% 6%
Hair Gels/Creams
180
20%-25%
11%
24%
35%
Post Wash conditioner 80
15%-20%
23%
68%
91% 12

13. International Business Group
CAGR 38%
Growth in FY12 : 30%, boosted by the acquisition of 85% equity in ICP in Vietnam in February, 2011
Comprises about 24% of Group Revenue (~USD 191 mio)
Focus on Asia and Africa
Currently Bangladesh, MENA, South Africa & South East Asia

14. Kaya Skin Care Solutions
Turnover in FY12 Rs. 279 Crores (~USD 56 mio)
Growth of 33%
Including Derma Rx
Revenues ~INR 65 Crore (~USD 13 mio)
Double digit PAT margins
107 Clinics
82 in India, 19 in the Middle East, 2 in Bangladesh, 4 in Singapore and Malaysia
Customer base more than 600,000
Derma Rx ~40000
Need to improve client retention
Services of repeat nature
Need to enhance share of Product revenue
Increased from 13% to ~23% in FY12
Through Derma Rx products in India
Target increase in revenue coming from products

15. Future Growth Expand Markets where we have dominant share
Parachute coconut oil in India and Bangladesh
Saffola – Premium healthy refined edible oil
Tapping Rural growth
Increase Share in other categories
Hair Oils in India
Hair creams & gels in the Middle East
Introduce new products – larger size than in the past
Saffola Oats and Parachute Advanced Body Lotion (for example)
Geographic Expansion
South East Asia, other parts of Africa
New Product introduction in IBG Markets
Grow Kaya profitably in India and overseas
Inorganic Growth
Hold margins in a band – focus on growth

16. The most awarded FMCG
Featured amongst eight Indian companies in Standard & Poor’s list of Global Challengers
Featured as Most Innovative Company in Business Today
Kaya Ltd. won the Asia Best Employer Brand Awards 2011 for ‘Excellence in Training’
India’s Employer of Choice- CNBC-TV18, U21 Global and Watson Wyatt Worldwide
One of 13 Indian Companies listed in Asia’s Top 100 Fastest Growing companies – Business Week
Marico ranked 18th in the Top Companies for Leaders 2011 from Asia Pacific in a study conducted by Aon Hewitt
Kaya Ltd. won the ‘Most Admired Retailer for Health & Beauty' at the Images Retail Award 2009.
Parachute was ranked the 2nd Most Trusted Brand in Bangladesh - The Bangladesh Brand Forum
Saffola awarded the ‘Marketing Campaign Gold Medal’ for its ‘Saffolalife: Young at Heart’ campaign at the APPIES Asia Pacific Marketing Congress 16

17. Thank You 17

18. Consumer Products Business
Coconut Oils
Health Care
Hair Care

19. International Business Group
Coconut Oil
Health Care
Skin Care
Hair Care