1. Cognitive Level of Analysis

2. What is Cognition? Cognitive LoA is new to psychology (40-50 years) Important way to look at your life – important to be able to think about your thinking (metacognition) Understanding of perception = awesome. Do we study this in the lab or in a daily context?

3. Cognitive LoA Cognitive psychology: concerns itself with the structure and functions of the mind Mind: a set of mental processes that are carried out by the brain Mental processes (cognitions): include perception, thinking, problem solving, memory, language, and attention Cognitions: based on mental representations of the world such as images, words, and concepts

4. 1.Mental processes guide behavior 2.The mind can be studied scientifically 3.Cognitive processes are influenced by social and cultural factors Principles of the Cognitive Level of Analysis

5. Mental processes guide behavior 1.See the mind as a machine. 2.The information input in the mind comes via bottom-up processing-that is from the sensory system. 3.The information is processed in the mind by top-down processing via pre-stored information in the memory. 4.Dweck-a person’s mindset is important in predicting his or her behavior 5.Reconstructive nature- people do not exact copies of their experiences, but rather an outline which is filled out with information when it is recalled. 6.False memories-individuals cannot distinguish between what they have experienced and what they have just heard after the event. 7.Perception-the cognitive process that interprets and organizes information from the senses to produce some meaning experience of the world.

6. The mind can be studied scientifically 1.Demonstrated in theories and models of cognition which are discussed and continuously tested. 2.Study cognition in a laboratory and in a daily context.

7. Cognitive processes are influenced by social and cultural factors 1.Bartlett-coined schema: a mental representation of knowledge. 2.People have a problem remembering a story from another culture; they reconstruct the story to fit in with their own cultural schemas. 3.Distortions- memory is not a tape recorder, but rather that people remember in terms of meaning and what makes sense to them.

8. What about memory? Memory = reconstructive nature – Only outlines, not exact copies  false memories – The brain is able to fabricate illusions so realistic we believe they are true

9. Perception How do we perceive things? Perception: the cognitive process that interprets and organizes information from the senses to produce some meaningful experience of the world Problem: what people think is objective may not be… why? http://www.youtube.com/watch?v=0jkaSIOqUgY Sensation and Perception Prezi http://prezi.com/mtyc-vm7xhbn/?utm_campaign=share&utm_medium=copy Memory Prezi http://prezi.com/vretdfe4rwcq/?utm_campaign=share&utm_medium=copy

10. What about technology?

11. 1.What can a human do that a computer can’t? 2.What can a computer do that a human can’t? 3.Do you think it will ever be possible to construct a robot that can be exactly like a human? http://www.youtube.com/watch?v=FC3IryWr4c8

12. Cognitive Psychology: Methodology Methods – Experiments: we will look in a second – Observations: observe the effects of a pre-existing condition – Interviews and Self-Report: questionnaires, interviews, surveys – Psychometric Testing: standardized tests, other aptitude tests, Wechsler Memory Scale

13. Strengths and Limitations; Ethical Considerations Ecological Validity – Relevance to everyday life – Meaningfulness of research – Why might lab experiments lack ecological validity? Ethics – Examples: Malpass and Devine (1981) Suspect ID – Loftus and Palmer (1974, 1975, & 1979)

14. Experiment Video How fast was the car going when it hit the other car? How fast was the car going when it smashed into the other car? How fast was the car going when it collided with the other car? How fast was the car going when it bumped the other car?

15. RESEARCH IN COGNITION Donders (1868) Stroop task

16. Historical Context: The First Cognitive Psychologists Donders (1868) – Mental chronometry Measuring how long a cognitive process takes – Reaction-time (RT) experiment Measures interval between stimulus presentation and person’s response to stimulus

17. Historical Context: The First Cognitive Psychologists Donders (1868) – (a) Simple RT task: participant pushes a button quickly after a light appears – (b) Choice RT task: participant pushes one button if light is on right side, another if light is on left side

18. Historical Context: The First Cognitive Psychologists Donders (1868) – Choice RT – Simple RT = Time to make a decision Choice RT 1/10 th sec longer than Simple RT – Mental responses cannot be measured directly but can be inferred from behavior

19. Let’s try a reflex test! Reflex Time Yo!

20. STROOP TASK

21. Say the color of the word. BlueRedGreenYellow RedGreenBlueYellow BlueYellowRedBlue GreenRedGreenRed YellowRedYellowBlue

22. BlueRedGreenYellow RedGreenBlueYellow BlueYellowRedBlue GreenRedGreenRed YellowRedYellowBlue We can infer a different mental response

23. Try the Stroop Test on your own!! Stroop Test

24. Processing Bottom-up processing-information comes from the sensory system Ie: For example, if someone offered you your favorite flavor of ice cream, but it was topped with pickles and hot sauce, chances are you'd be able to turn it down right away without first having to give it a thought (unless you like that sort of thing). Top-down processing-pre-stored information in the memory. (processed in the mind) Ie: 'How nice. My friend is offering me ice cream, and I would like some. I should take that from her. I wonder what kind it is.' This thought leads to emotion (happy, excited, grateful, curious), and then a response in the body (increased heart rate, smile, arms reaching out). http://education-portal.com/academy/lesson/attention-and-top-down-vs- bottom-up-processing.html#lesson http://education-portal.com/academy/lesson/attention-and-top-down-vs- bottom-up-processing.html#lesson