1. Getting Social Online Matt McGee Local University Philadelphia May 9, 2013

2. @mattmcgee@mattmcgee About Me Matt McGee Small Business Search Marketing http://www.smallbusinesssem.com/ Executive News Editor, SearchEngineLand.com & MarketingLand.com Surrounded by small biz owners Web development since 1995 SEO since 1999-2000 © Matt McGee, 2013

3. © Matt McGee, 2010. What’s to Come Your Primary Social Asset Facebook, Twitter, etc. Promoting Your Social Asset How to Find Your Customers @mattmcgee@mattmcgee © Matt McGee, 2013 Hint: It’s not Facebook

4. But First…

5. © Matt McGee, 2010. Getting Social Online @mattmcgee@mattmcgee © Matt McGee, 2013 Nielsen Social Media Report 2012 http://bit.ly/naqGb8 Time Spent Online

6. © Matt McGee, 2010. Local Search & Social Media @mattmcgee@mattmcgee © Matt McGee, 2013 ComScore/Neustar Localeze/15miles, December 2012 3,146 adults

7. © Matt McGee, 2010. Local Search & Social Media @mattmcgee@mattmcgee © Matt McGee, 2013 Source: Search Engine Land, http://bit.ly/haEKai “Yes, we do use it as a signal.”

8. Your Primary Social Asset

9. Your Blog

10. © Matt McGee, 2010. Social Media: Your Blog Why Blog? Show “Human” Side @mattmcgee@mattmcgee © Matt McGee, 2013

11. © Matt McGee, 2010. Social Media: Your Blog “The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content.” Jeremiah Owyang http://bit.ly/81N7V @mattmcgee@mattmcgee © Matt McGee, 2013

12. © Matt McGee, 2010. Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content @mattmcgee@mattmcgee © Matt McGee, 2013

13. © Matt McGee, 2010. Social Media: Your Blog Source: HubSpot, http://bit.ly/fTFsKg @mattmcgee@mattmcgee © Matt McGee, 2013

14. © Matt McGee, 2010. Social Media: Your Blog @mattmcgee@mattmcgee © Matt McGee, 2013 Source: HubSpot, http://bit.ly/4evTc Also: 97% more links and 434% more indexed pages

15. © Matt McGee, 2010. Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust @mattmcgee@mattmcgee © Matt McGee, 2013

16. Social Media: Your Blog © Matt McGee, 2010. @mattmcgee@mattmcgee © Matt McGee, 2013

17. Social Media: Your Blog © Matt McGee, 2010. @mattmcgee@mattmcgee © Matt McGee, 2013

18. Social Media: Your Blog © Matt McGee, 2010. @mattmcgee@mattmcgee © Matt McGee, 2013

19. © Matt McGee, 2010. Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT @mattmcgee@mattmcgee © Matt McGee, 2013

20. © Matt McGee, 2010. Social Media: Your Blog @mattmcgee@mattmcgee © Matt McGee, 2013

21. Social Media: Your Blog © Matt McGee, 2010. @mattmcgee@mattmcgee © Matt McGee, 2013 1990s 2000s

22. Social Media: Your Blog © Matt McGee, 2010. @mattmcgee@mattmcgee © Matt McGee, 2012

23. Social Media: Your Blog © Matt McGee, 2010. @mattmcgee@mattmcgee © Matt McGee, 2013 1990s 2000s 2010s?

24. © Matt McGee, 2010. Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT Why Not Blog? Nothing to say @mattmcgee@mattmcgee © Matt McGee, 2013

25. © Matt McGee, 2010. Social Media: Your Blog Why Blog? Show “Human” Side SEO: Traffic, Links, Indexed Content Educate, Inform, Establish Authority/Trust YOU OWN IT Why Not Blog? Nothing to say Can’t commit @mattmcgee@mattmcgee © Matt McGee, 2013

26. Promoting Your Asset

27. © Matt McGee, 2010. Social Media: Your Blog @mattmcgee@mattmcgee © Matt McGee, 2013

28. Facebook

29. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 http://www.facebook.com/business

30. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013

31. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 PROBLEM:

32. © Matt McGee, 2010. Social Media: Facebook EdgeRank @mattmcgee@mattmcgee © Matt McGee, 2013

33. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 EdgeRank Affinity Interaction Type Timeliness

34. © Matt McGee, 2010. Social Media: Facebook Content Ideas @mattmcgee@mattmcgee © Matt McGee, 2013

35. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 Content Ideas Questions

36. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 Content Ideas Questions Quiz/Trivia

37. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 Content Ideas

38. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 Content Ideas Questions Quiz/Trivia Surveys/Polls

39. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 Content Ideas Questions Quiz/Trivia Surveys/Polls Contests (caption the photo, etc.)

40. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 Content Ideas

41. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 Content Ideas Questions Quiz/Trivia Surveys/Polls Contests (caption the photo, etc.) Videos

42. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013 Facebook Interactions Web Liquid, Spring 2011 Momentus Media, 2011

43. © Matt McGee, 2010. Social Media: Facebook Graph Search @mattmcgee@mattmcgee © Matt McGee, 2013

44. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013

45. © Matt McGee, 2010. Social Media: Facebook @mattmcgee@mattmcgee © Matt McGee, 2013

46. Twitter

47. © Matt McGee, 2010. Social Media: Twitter @mattmcgee@mattmcgee © Matt McGee, 2013 Getting Started Complete the profile page

48. © Matt McGee, 2010. Social Media: Twitter @mattmcgee@mattmcgee © Matt McGee, 2013

49. © Matt McGee, 2010. Social Media: Twitter @mattmcgee@mattmcgee © Matt McGee, 2013 Getting Started Complete the profile page Build a clean stream

50. © Matt McGee, 2010. Social Media: Twitter @mattmcgee@mattmcgee © Matt McGee, 2013

51. © Matt McGee, 2010. Social Media: Twitter @mattmcgee@mattmcgee © Matt McGee, 2013 Getting Started Develop your profile page Build a clean stream Follow the right people

52. © Matt McGee, 2010. Social Media: Twitter @mattmcgee@mattmcgee © Matt McGee, 2013

53. © Matt McGee, 2010. Social Media: Twitter @mattmcgee@mattmcgee © Matt McGee, 2013 Getting Started Develop your profile page Build a clean stream Follow the right people Be patient

54. Google+

55. © Matt McGee, 2010. Social Media: Google+ @mattmcgee@mattmcgee © Matt McGee, 2013

56. © Matt McGee, 2010. Social Media: Google+ @mattmcgee@mattmcgee © Matt McGee, 2013

57. © Matt McGee, 2010. Social Media: Google+ @mattmcgee@mattmcgee © Matt McGee, 2013

58. © Matt McGee, 2010. Social Media: Google+ @mattmcgee@mattmcgee © Matt McGee, 2013 Why Bother?

59. © Matt McGee, 2010. Social Media: Google+ @mattmcgee@mattmcgee © Matt McGee, 2013 Search Results

60. © Matt McGee, 2010. Social Media: Google+ @mattmcgee@mattmcgee © Matt McGee, 2013 Search Results

61. © Matt McGee, 2010. Social Media: Google+ @mattmcgee@mattmcgee © Matt McGee, 2013 Local Search Results

62. © Matt McGee, 2010. Social Media: Google+ @mattmcgee@mattmcgee © Matt McGee, 2013

63. © Matt McGee, 2010. Social Media: Google+ @mattmcgee@mattmcgee © Matt McGee, 2013 Bottom Line: Usage?? SEO benefits Local/Places integration underway Not a social priority right now

64. Which one(s) are best?

66. How to find them?

67. © Matt McGee, 2010. Social Media: Finding Customers @mattmcgee@mattmcgee © Matt McGee, 2013

68. © Matt McGee, 2010. Social Media: Finding Customers @mattmcgee@mattmcgee © Matt McGee, 2013

69. © Matt McGee, 2010. Social Media: Finding Customers @mattmcgee@mattmcgee © Matt McGee, 2013

70. Wrapping Up

71. © Matt McGee, 2010. Getting Social Online Takeaways @mattmcgee@mattmcgee © Matt McGee, 2013 1)Consumers expect social visibility 2)Your Blog: SEO/Social powerhouse 3)Social networks are secondary assets 4)Be where your customers are

72. © Matt McGee, 2010. Getting Social Online Matt McGee matt@mattmcgee.com @mattmcgee@mattmcgee © Matt McGee, 2013 Some photos via Shutterstock.com