1. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair 3 Prepared by: Fernando Quijano and Yvonn Quijano Demand, Supply, and Market Equilibrium

2. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair The Demand Curve The demand curve is a graph illustrating how much of a given product a household would be willing to buy at different prices.The demand curve is a graph illustrating how much of a given product a household would be willing to buy at different prices.

3. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair The Law of Demand The law of demand states that there is a negative, or inverse, relationship between price and the quantity of a good demanded and its price.The law of demand states that there is a negative, or inverse, relationship between price and the quantity of a good demanded and its price. This means that demand curves slope downward.This means that demand curves slope downward.

4. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair Shift of Demand Versus Movement Along a Demand Curve A change in demand is not the same as a change in quantity demanded.A change in demand is not the same as a change in quantity demanded. In this example, a higher price causes lower quantity demanded.In this example, a higher price causes lower quantity demanded. Changes in determinants of demand, other than price, cause a change in demand, or a shift of the entire demand curve, from D A to D B.Changes in determinants of demand, other than price, cause a change in demand, or a shift of the entire demand curve, from D A to D B.

5. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair When demand shifts to the right, demand increases. This causes quantity demanded to be greater than it was prior to the shift, for each and every price level. A Change in Demand Versus a Change in Quantity Demanded

6. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair DEMAND Other determinants of demandOther determinants of demand tastes tastes number and price of substitute goods number and price of substitute goods number and price of complementary goods number and price of complementary goods income income distribution of income distribution of income expectations expectations

7. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair A Change in Demand Versus a Change in Quantity Demanded To summarize : Change in price of a good or service leads to Change in quantity demanded (Movement along the curve). Change in income, preferences, or prices of other goods or services leads to Change in demand (Shift of curve).

8. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair The Law of Supply The law of supply states that there is a positive relationship between price and quantity of a good supplied.The law of supply states that there is a positive relationship between price and quantity of a good supplied. This means that supply curves typically have a positive slope.This means that supply curves typically have a positive slope.

9. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair A Change in Supply Versus a Change in Quantity Supplied A change in supply is not the same as a change in quantity supplied.A change in supply is not the same as a change in quantity supplied. In this example, a higher price causes higher quantity supplied, and a move along the demand curve.In this example, a higher price causes higher quantity supplied, and a move along the demand curve. In this example, changes in determinants of supply, other than price, cause an increase in supply, or a shift of the entire supply curve, from S A to S B.In this example, changes in determinants of supply, other than price, cause an increase in supply, or a shift of the entire supply curve, from S A to S B.

10. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair When supply shifts to the right, supply increases. This causes quantity supplied to be greater than it was prior to the shift, for each and every price level. A Change in Supply Versus a Change in Quantity Supplied

11. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair SUPPLY Other determinants of supplyOther determinants of supply costs of production costs of production profitability of alternative products (substitutes in supply) profitability of alternative products (substitutes in supply) profitability of goods in joint supply profitability of goods in joint supply nature and other random shocks nature and other random shocks aims of producers aims of producers expectations of producers expectations of producers

12. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair P QO S0S0 Increase Shifts in the supply curve S1S1

13. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair P QO S2S2 S0S0 S1S1 IncreaseDecrease Shifts in the supply curve

14. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair A Change in Supply Versus a Change in Quantity Supplied To summarize : Change in price of a good or service leads to Change in quantity supplied (Movement along the curve). Change in costs, input prices, technology, or prices of related goods and services leads to Change in supply (Shift of curve).

15. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair Market Equilibrium The operation of the market depends on the interaction between buyers and sellers.The operation of the market depends on the interaction between buyers and sellers. An equilibrium is the condition that exists when quantity supplied and quantity demanded are equal.An equilibrium is the condition that exists when quantity supplied and quantity demanded are equal. At equilibrium, there is no tendency for the market price to change.At equilibrium, there is no tendency for the market price to change.

16. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair Market Equilibrium Only in equilibrium is quantity supplied equal to quantity demanded.Only in equilibrium is quantity supplied equal to quantity demanded. At any price level other than P 0, the wishes of buyers and sellers do not coincide.At any price level other than P 0, the wishes of buyers and sellers do not coincide.

17. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair The determination of market equilibrium (potatoes: monthly) Quantity (tonnes: 000s) E D C A a c d e Supply Demand Price (pence per kg) B b

18. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair D d QeQe Quantity (tonnes: 000s) E B A a b e Supply Demand Price (pence per kg) The determination of market equilibrium (potatoes: monthly)

19. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair Market Disequilibria Excess demand, or shortage, is the condition that exists when quantity demanded exceeds quantity supplied at the current price.Excess demand, or shortage, is the condition that exists when quantity demanded exceeds quantity supplied at the current price. When quantity demanded exceeds quantity supplied, price tends to rise until equilibrium is restored.When quantity demanded exceeds quantity supplied, price tends to rise until equilibrium is restored.

20. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair Quantity (tonnes: 000s) E D C B A a b c d e Supply Demand Price (pence per kg) SHORTAGE (300 000) The determination of market equilibrium (potatoes: monthly)

21. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair Market Disequilibria Excess supply, or surplus, is the condition that exists when quantity supplied exceeds quantity demanded at the current price.Excess supply, or surplus, is the condition that exists when quantity supplied exceeds quantity demanded at the current price. When quantity supplied exceeds quantity demanded, price tends to fall until equilibrium is restored.When quantity supplied exceeds quantity demanded, price tends to fall until equilibrium is restored.

22. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair Quantity (tonnes: 000s) E C B A a b c e Supply Demand Price (pence per kg) D d SURPLUS (330 000) The determination of market equilibrium (potatoes: monthly)

23. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair Increases in Demand and Supply Higher demand leads to higher equilibrium price and higher equilibrium quantity.Higher demand leads to higher equilibrium price and higher equilibrium quantity. Higher supply leads to lower equilibrium price and higher equilibrium quantity.Higher supply leads to lower equilibrium price and higher equilibrium quantity.

24. © 2002 Prentice Hall Business PublishingPrinciples of Economics, 6/eKarl Case, Ray Fair Decreases in Demand and Supply Lower demand leads to lower price and lower quantity exchanged.Lower demand leads to lower price and lower quantity exchanged. Lower supply leads to higher price and lower quantity exchanged.Lower supply leads to higher price and lower quantity exchanged.