2. CLICK TO EDIT MASTER TITLE STYLEOverview 2 The Skills Economy Report The findings of the report What next? What are we doing? Q&A 1 2 3 4 5

3. CLICK TO EDIT MASTER TITLE STYLE The Skills Economy Report

4. CLICK TO EDIT MASTER TITLE STYLE Understanding Employers attitudes to vocational training Assessing Employers skills needs The changing face of UK industry The role of skills & vocational learning in business, the economy and the country’s global competitiveness The need to equip employees with the right skills to excel The move away from Train to Gain The introduction of the QCF The Skills Economy Report – Why? 4

5. CLICK TO EDIT MASTER TITLE STYLEThe Skills Economy – Who? 5 Over 1,200 UK employers 26 industry areas 611 respondents were employers of vocationally-qualified staff and 232 already run an apprenticeship scheme within their business.

6. CLICK TO EDIT MASTER TITLE STYLE The findings…

7. CLICK TO EDIT MASTER TITLE STYLESkills or bust 7 Work-related skills are vital to ensure the UK can compete in the changing global economy (EM 76% / UK 74%) Vocational education has a key role to play in the UK’s economic recovery (EM 64% UK 63%) Modern apprenticeships are the gateway to successful skills-based careers (EM 71% / UK 68%) Skills from vocational education give workers wider options, greater earning potential & job satisfaction Vocational education provides the valuable skills for modern, dynamic economy

8. CLICK TO EDIT MASTER TITLE STYLE An overwhelming majority of employers who employ vocationally qualified staff think they are import to the success of their business In the East Midlands 92% say they are important now 90% say they will be important in the future Secret of Success 8

9. CLICK TO EDIT MASTER TITLE STYLE Experience equals employable Employers emphasised the value of vocationally trained staff being equipped with the skills the business needs, with 60% saying having these skills from day one is one of the biggest benefits of hiring them over graduates.  Quick to adapt  Committed to working in the industry  Motivated  Productive  Lower staff turnover 9

10. CLICK TO EDIT MASTER TITLE STYLESkills for the future 10 We rely on our vocationally-educated staff to give us the skilled workers we need for the future (EM 77%) Vocational qualifications cover a wide range of emerging industries – not just traditional trades The majority of employers say employees with vocational qualifications have more staying power

11. CLICK TO EDIT MASTER TITLE STYLE Seven in ten employers of apprentices argue that the benefits of training apprentices far outweigh the costs Three-fifths of all employers with apprenticeship schemes agree that training apprenticeships is more cost effective than hiring skilled staff Seventy per cent of all businesses rely on their apprenticeship programme to give them the skilled workers they need for the future 70% of all businesses claim their apprentices are likely to play a bigger part in their recruitment policy in the future – particularly in the East Midlands 91% Apprentices – worth their weight in gold 11

12. CLICK TO EDIT MASTER TITLE STYLE Conclusion  Employers with vocationally-qualified staff value them highly and think they they are important to the success of their business, both now and in the future.  A majority of these employers think that hiring vocational staff is more valuable than hiring graduates without vocational qualifications and most think they are more likely to stay.  The quality these employers value most from vocationally qualified staff is that they have the skills and experience needed to work for their business from day one. Employers who do not employ vocational staff, think if they did so this would also be their biggest strength.  Employers who hire vocationally trained staff form the majority of those running apprenticeship schemes – they are equally positive about the value of these schemes to their company.  Many staff on their apprenticeship schemes go on to become part of the management team. 12

13. CLICK TO EDIT MASTER TITLE STYLE What next?

14. CLICK TO EDIT MASTER TITLE STYLE Qualifications that are fit for purpose – QCF, Short courses, units Follow the funding Increasing participation – Employer engagement, Million Extra, Policy, Research & development Learners – the importance of IAG Supporting delivery – assessment models, materials, Learning Assistant Working together to unleash talent 14

15. CLICK TO EDIT MASTER TITLE STYLEThe impact of a strong brand 15 Our research shows 99% of employers recognise City & Guilds as a mark of quality No other awarding organisation can offer such recognition No other organisation can help you recruit more employers and learners

16. CLICK TO EDIT MASTER TITLE STYLE What we are doing

17. CLICK TO EDIT MASTER TITLE STYLE We are a vocational education business 130 years unrivalled history and heritage More than 700 products in 28 industries We involve employers, customers and SSCs in both the design and review processes of our qualifications and assessments We can tailor qualifications to suit your requirements And provide a comprehensive accreditation service for you and your employer partners WHO WE ARE 12

18. CLICK TO EDIT MASTER TITLE STYLE We are committed to continued investment in sponsorship and advertising to showcase vocational learning INVESTMENT IN OUR BRAND 18 We will be investing in making our events bigger and better in the next 12 months to drive awareness of vocational skills and City & Guilds

19. CLICK TO EDIT MASTER TITLE STYLE From February 2011 learners will be able to buy support materials directly from our online bookshop (much like Amazon) And through SmartScreen we’ve: launched new products added new units and content to existing qualifications, many upgraded for the QCF provided Functional Skills, Foundation Learning and AQA City & Guilds Diploma forums with subject experts – free of charge launched free Functional Skills content in August 2010 And, over the next 12 months, we will continue to update existing products and add new ones IMPROVING ACCESS TO LEARNING SUPPORT MATERIALS 14

20. CLICK TO EDIT MASTER TITLE STYLEWHAT WE WILL BE DOING IN EVENTS... 19 In 2010… Customer support events delivered to 15017 delegates Single email and telephone contact: −customerevents@cityanduilds.com −telephone:0192 420 6777 −Webinars to improve access to events This year… Online booking form Customer registration for event news and invites tailored to subject interest Refreshed events offer to include: −New centre events for delivery by customer support −QCF practitioner networks −QCF Assignment marking −QCF techniques for inducting and updating centre staff −Saturday /out-of-hours events

21. CLICK TO EDIT MASTER TITLE STYLE Million Extra Our flagship campaign re-launching our Apprenticeship offering and anticipated to generate huge media and industry interest Complete transition of all qualifications onto the QCF Simple and transparent pricing Improved Quality Assurance Acquisition of Learning Assistant Continued commitment to re-investing our surplus back into growing the strategic partnerships with our customers, because your success is our success THE NEXT BIG THINGS… 31

22. Q&A

23. THANK YOU