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JUNE RAMS 2 JUNE 2015. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2 STRUCTURE OF PRESENTATION Features of the Survey  Focus on.

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Presentation on theme: "JUNE RAMS 2 JUNE 2015. Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2 STRUCTURE OF PRESENTATION Features of the Survey  Focus on."— Presentation transcript:

1 JUNE RAMS 2 JUNE 2015

2 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2 STRUCTURE OF PRESENTATION Features of the Survey  Focus on Radio Listening in Gauteng  Highlights of this release  National Listening Trends 

3 FEATURES OF THE SURVEY

4 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 4 Combined rolling wave of two Large Urban fieldwork periods:- Wave 6 - 2014 : Mid-October – mid-December Added to the latest available 6 month Small Urban/Rural wave JUNE RELEASE - 2015 Producing a large sample of 28 931 for this release and Wave 1 - 2015 : Mid-January – end-March

5 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 5 Brings in Jul-Dec 2014 fieldwork Merged with the latest two large urban RAMS waves This same small urban/rural sample will be carried until November this year New Small Urban/Rural Data First update for 2015

6 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 6 Key News Events Oscar Pistorius sentence and appeal  Load-shedding countrywide  Charlie Hebdo attack in Paris  Disruption at State of Nation Address  Cape Town fires  Statue vandalism across SA  Attacks on foreign nationals  Postal Service, Platinum miners and Bus Service strikes  Rural-Limpopo: Political unrest and protest action 

7 Key Sports Events SOCCER : Africa Cup of Nations UEFA Champions League Barclays Premier League FA Cup PSL TENNIS : Australian Open Davis Cup RUGBY : SupeRugby Six Nations November Internationals GOLF : South African Open PGA Tour CRICKET: ICC World Cup CYCLING : Momentum 94.7 Cycle Challenge

8 NATIONAL LISTENING TRENDS

9 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 9 Time Spent Listening To Radio - 5 mins hrs

10 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 10 Time spent listening – by Community Per Day - 11 mins

11 Copyright ©2012 The Nielsen Company. Confidential and proprietary. 11 TIME SPENT LISTENING

12 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 12 32 642 24 412 23 089 22 722 ’000 Incidence of Radio Listening % KZN, LP ECNWEC Rural KZN, LP WC, KZN, LPRural WC, KZN, MP, LP

13 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 13 7-day Diary with 15 minute intervals STAT

14 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 14 RADIO LISTENING BY ¼ HOUR AVE - MON-FRI

15 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 15 RADIO LISTENING BY ¼ HOUR AVE - SATURDAY

16 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 16 RADIO LISTENING BY ¼ HOUR AVE - SUNDAY

17 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 17 Place of Listening Question

18 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 18 Places Listened Yesterday (Based on Yesterday Listeners) %

19 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 19 40 Commercial / Public Broadcast Stations 40 Commercial / Public Broadcast Stations 239 Community Stations 279 Stations in Total Both Commercial and Community Stations carried on Diary 21 additional stations for 2015

20 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 20 NUMBER OF STATIONS IN AVERAGE WEEK

21 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 21 % Radio Listening – Past 7 Days

22 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 22 11 703 12 709 Gender Profile (Mon-Fri Listeners) ’000s %

23 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 23 5 930 6 0556 139 6 288 ’000s Age Profile (Mon-Fri Listeners) %

24 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 24 19 265 1 951657 2 540 ’000s % Population Group Profile (Mon-Fri Listeners)

25 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 25 And is emphasised on every individual day page of the Diary  Is prompted in the Definition of Listening  LISTENING VIA ANY PLATFORM Please remember to include all your listening via a radio, a computer, a cellphone, the television or satellite here

26 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 26 Radio Listening via Another Device Source: AMPS 4.3 % 40.0 % 0.1 % 48% have smartphones 89% own a cellphone 38% have accessed DStv channels in 7 Days 39% have accessed the Internet in 7 Days

27 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 27 SOCIAL MEDIA 32% 10% 32% adults actively engage with media because of a comment on social media Radio Listeners on Cellphones Source: AMPS

28 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 28 Media Consumption Ave. Hours per day Source: RAMS/TAMS/AMPS Music on devices 1h11 Radio 3h16 TV 2h59

29 STATION TRENDS

30 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 30 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Whites

31 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 31 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

32 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 32 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Loyalty Factor M - F 7 Days 638 1237 52 %

33 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 33 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

34 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 34 % 7 DAYS AVE. MON-FRI % ’000 (Radio Algoa) May-14 Dec-14 Feb-15 Jun-15 C/LT WC

35 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 35 % 7 DAYS AVE. MON-FRI % ’000 (The Border Drive) May-14 Dec-14 Feb-15 Jun-15

36 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 36 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

37 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 37 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural LP Rural LP Females

38 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 38 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

39 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 39 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural 15-34 Blacks

40 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 40 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural

41 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 41 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

42 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 42 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

43 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 43 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural LP Jhb Rural

44 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 44 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

45 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 45 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

46 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 46 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

47 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 47 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

48 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 48 AVE. MON-FRI % ’000 % 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15 MP

49 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 49 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

50 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 50 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 GP, NW Rural KZN, LP

51 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 51 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 L. UrbanMetros

52 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 52 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural LP Females 15-34

53 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 53 7 DAYS AVE. MON-FRI % % ’000 May-14 Dec-14 Feb-15 Jun-15 Urban Females 35+

54 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 54 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

55 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 55 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

56 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 56 % 7 DAYS AVE. MON-FRI % * Large Urban data only ’000 * * May-14 Dec-14 Feb-15 Jun-15

57 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 57 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 FS

58 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 58 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

59 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 59 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

60 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 60 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

61 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 61 % 7 DAYS AVE. MON-FRI % ’000 * Large Urban data only * * May-14 Dec-14 Feb-15 Jun-15

62 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 62 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 LP 15-34 LP Males 15-34

63 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 63 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

64 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 64 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural EC, KZN Vaal MP Rural KZN

65 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 65 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Rural EC Reef EC Reef KZN

66 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 66 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15 Females

67 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 67 % 7 DAYS AVE. MON-FRI % ’000 May-14 Dec-14 Feb-15 Jun-15

68 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 68 % 7 DAYS AVE. MON-FRI % Total Community ’000 May-14 Dec-14 Feb-15 Jun-15 VaalST/V NC, FS MP

69 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 69 % 813 000 416 000 38 000 1 058 000 947 000 388 000 309 000 649 000 2 824 000 1 751 000 1 Exclusive 7 Day Stations - National Top 10

70 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 70 Respondents are asked to record their Favourite radio station Second most favourite station Third most favourite station Favourite Station Questions

71 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 71 % Favourite Radio Station - National Top 10 5 563 000 2 913 000 4 298 000 2 387 000 2 031 000 1 926 000 1 225 000 854 000 936 000 1 1 050 000

72 NOTE: THE FOLLOWING CHARTS HAVE BEEN REBASED ON THE 6 411 DIARY KEEPERS IN GAUTENG. GAUTENG

73 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 73 2.2 Stations per week Daily Listening time: 3h12 Radio in Gauteng

74 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 74 8 553 6 343 5 830 5 867 ’000 Incidence of Radio Listening in Gauteng %

75 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 75 TIME SPENT LISTENING IN GAUTENG Total % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

76 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 76 TIME SPENT LISTENING IN GAUTENG English Home Language 15% % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

77 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 77 TIME SPENT LISTENING IN GAUTENG Afrikaans Home Language 11% % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

78 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 78 TIME SPENT LISTENING IN GAUTENG Nguni Home Language 32% % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

79 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 79 TIME SPENT LISTENING IN GAUTENG Sotho Home Language 40% % Gross ¼ hours : Ave. Mon-Fri (Feb 15) vs Jun 15

80 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 80 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

81 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 81 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

82 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 82 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

83 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 83 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

84 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 84 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

85 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 85 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

86 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 86 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

87 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 87 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

88 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 88 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

89 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 89 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

90 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 90 7 DAYS ’000 May-14 Dec-14 Feb-15 Jun-15

91 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 91 7 DAYS ’000 Total Community Gauteng May-14 Dec-14 Feb-15 Jun-15

92 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 92 % 1 542 000 952 000 975 000 675 000 544 000 537 000 503 000 364 000 420 000 Top 10 Favourite Radio Stations – Gauteng (Based on Diary Keepers in Gauteng)

93 HIGHLIGHTS

94 Copyright ©2013 The Nielsen Company. Confidential and proprietary. 94 Highlights Time Spent Listening: - In total, there has been a slight decrease (-5 minutes per day) compared to the February 2015 release, from the new Rural sample Incidence of Radio listening: - Stable on the February release, with the exception of Sunday listening which is significantly down ¼ Hour Listening levels : - Compared to the previous release, there is no change in Monday to Friday listening by quarter hour -Saturday listening has decreased in the late morning and early afternoon, while Sunday listening is slightly lower in the morning through to early afternoon Other Trends: - Listeners listen to an average of 1.9 stations a week -Profiles of listeners by gender, age and population remain comparable

95 THANK YOU

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