1. Personalised Travel Planning a switch from private motor vehicle use towards cycling
Steven Windey

2. Masterplan 2020 Ambition: 50/50 modal shift for wider region Plan
Set of infrastructural works for different modes
Point of interest
We need people to make use of this infrastructure

3. Masterplan 2020 Until 2020 (and even later)
Enlarging of the Albert Canal
Oosterweel connection
Noorderlijn
Until 2020 (and even later)
Huge road infrastructure works ahead

4. Challenge Underlying road network ‘Noorderlijn’
Summer
Lack of capacity for (users of) cars
3,300 cars per rush hour
10,000 cars per rush
Main road works ‘Oosterweel’ …
Extra lack of capacity
6,000 cars per rush hour
18,000 cars per rush
De doorrekening van de verschillende verkeersmodellen en expert judgements duiden voor de binnenstad op een geschat tekort aan capaciteit op het onderliggend wegennet van voertuigen per uur, oftewel voertuigen per gemiddelde spits van 3 uur vanaf de zomer van 2016.
Bovendien zullen de hoofdwerken aan de Oosterweelverbinding, die van start zullen gaan in 2017, op het niveau van het hoofdnet een bijkomend groot tekort aan capaciteit, tot circa voertuigen extra per spitsuur oftewel  voertuigen per gemiddelde spits van 3 uur, met zich meebrengen.

5. Challenge
But we need more!

6. PTP-Cycle/Wijs op weg Target groups Selection (back-office) by:
Workplaces: employers and employees
Universities: employees and students
Schools: employees, pupils (and their parents)
Selection (back-office) by:
Impact of road infrastructure works
Size of the workplace/organisation
Modal split: based on Federal Diagnostic
Segmentation: MaxSem

7. PTP-Cycle/Wijs op weg Approach Service 1: Mobiscan
On company level: general overview modal split
On individual level: who comes from where by which mode
Service 2: Tailored communication products
On company level: mobility guide
On the individual level:
Personal conversation (face to face)
Marketing package: info, leaflets, flyers, gadgets
Service 3: Post measurement (after service 1)
On individual level: personal changes (cf. segmentation)
Cultural differences between partner cities
e.g. in the UK: knocking door-to-door (is not implemented in Antwerp)

8. PTP-Cycle/Wijs op weg
Communication traject: cooperation and cocreation 1 2 3
1 year (more or less)
Information session (in plenum)
Information about roadworks and about PTP
Announcement of baseline measurement
Recruiting champions
Champions will be picked up in the mobility guide
Champions are willing and prepared to give PTP’s, too

9. Information session

10. 1 2 3 PTP-Cycle/Wijs op weg 1 year (more or less) PTP - conversations
PTP-conversations at info booth
based on a tailored mobility guide
Champions are part of the targeted workplace/educational institution/organisation, such as: employers, employees, students, (parents of) pupils,…
Champions will be picked up in the mobility guide.
Champions are willing and prepared to deliver PTP’s, too (during or after the project Wijs op weg is implemented in the own workplace/educational institution/organisation). Some of them are prepared to guide/coach someone from the homeplace to the workplace (although we do not expect this coaching in traffic from champions).

11. PTP conversation

12. Mobility guide
(examples here)

13. 1 2 3 PTP-Cycle/Wijs op weg 1 year (more or less) post measurement
short term: after some weeks
long term: after some months
Comparison with baseline measurement
More sustainable modal split?
Change in MaxSem phases?

14. PTP-Cycle/Wijs op weg First results (Eandis)
Champions will be picked up in the mobility guide
Champions are willing and prepared to give PTP’s, too

15. PTP-Cycle/Wijs op weg First results (Eandis)
Meer werknemers vlotte, actieve, geschakelde verplaatsingswijzen overwegen
Minder werknemers zich aan het voorbereiden zijn, (mede) omdat…
… meer werknemers zich op een vlotte, actieve, geschakelde manier (proberen) verplaatsen en
meer werknemers overtuigd zijn van de voordelen van vlotte, actieve, geschakelde verplaatsingswijzen en zich zo in een stedelijke context dus ook (bijna) dagelijks verplaatsen

16. Lessons learned
Behaviour = M A T (behaviour model of Behaviour Model of B.J. Fogg, Stanford University)
Motivation
Ability
Trigger
Strategies:
AVOID / SHIFT / (IMPROVE)

17. PTP-Cycle/Wijs op weg Strategies New target groups
Focus on big potential win
Motivators:
External motivators: road works
Internal motivators: mobility policy, engagement
Other inducements:
Workplaces: move of company
New inhabitants, inhabitants who move within the city
Stimulating active mobility by stakeholders in the health sector (medical men, health insurances,…) …

18. PTP-Cycle/Wijs op weg
Strategies

19. Wijs op weg in Europe PTP-Cycle http://ptpcycle-europe.eu/
Wijs op weg (‘Smart on the road’) is sponsored by European projects
PTP-Cycle
Switch

20. Thank you for your attention
Contact us for more information
Steven Windey – Project leader Wijs op weg (PTP-Cycle and Switch)
Rafael Myncke – Deputy head of the Mobility Department
Antwerp cycle team