1. By group1 林妙娜 蔡秀棱 李博欣 谢有群

2.  Leaflets of propaganda Leaflets of propaganda Flyers is a common promotional strategies of new store openings,and handing out flyers can not only attract customers,but also improve the visibility of the shop.  Promotion Promotion As a new shop,sales promotion is a strategy to attract the customers.  Staff of propaganda Staff of propaganda Opening a new shop needs a large relationship because that can attract more customers.And business usually begins with friends’introduction.

3.  Firstly, the shop should design a good cafe leaflet,and these leaflets can show its own features.

4.  Secondly,the shop can hand out leaflets in major office complexes nearby where many business people that are considered as the target market work.

5.  Finally, in the distribution of leaflets,we can collect consumers’ opinions at the same time,which is good for the owner to improve her coffee shop. back

6.  Firstly, the shop can hand out free samples of their products,and in this way,we can attract more people and let more people taste it.

7.  Secondly,the shop can adopt a policy of membership,which not only can attract more people but also is beneficial to those people who choose the shop.

8.  Finally,the shop can offer discounts for promotion during the holidays and festivals,e.g. the second cup for half price or buy two get one. back

9.  Firstly,word of mouth. Business usually begins with friends’introduction. They may be the first customer most of time. And in this way more and more ‘friends’ may come to the shop.

10.  Secondly, hire some good-looking people to take the partime-job.which can not only attract customes but also inspire staffs’ work enthusiasm.

11.  Thirdly,enter different offices and make a brief introduction on their coffee,and do different kinds of propaganda fordifferent groups. e.g. introduce some coffee which is good to skin to young ladies while introduce those that can refresh people to some mid-age men.