2. Advertising small business uses low cost advertising radiointernetdirect mail

3. media advantagedisadvantage radio local businesspeople often watch TV and listen to the radio to get information, cost less than TV, good to target specific audience only target small audience, less effective in the evening because people are watching TV at that time. internet most effective way to reach large audience, ads can be viewed at anytime in the internet, the advertisements are often too small to give sufficient information direct mail more personal and effective in reaching the businesspeople could also be thrown away without being read

4. Sales promotion must increase customer awareness and the sales of coffee  use specialty advertising, making some calendars and scratchpad( 便签簿 ) to hang out to the people work in the building.  have point-of-sale displays near the entrance of the station or beside the path to the station, giving on-the-spot displays and demos, providing samples of coffee.  offer coffee to several offices for free for a week or so to popularize the coffee house.

5. Public relations Internet: make a website to introduce the coffee shop. Blogging: put the details of the coffee shop onto the blog, introducing the products and attaching the site of the shop. E-mail: send the E-mail to the people who are in the Blocks of large buildings, find out the potential customers. Brochure: the booklet contains all kinds of products and the brief introduction of the shop. When people buy the coffee, give them the brochure.