1. You may think that your strategic meetings management program has little to do with the end experience. After all, the main goal is to save money, right? Wrong. In this session for event directors with existing SMM programs, consider how your SMMP can help enhance the experience of all of your participants and discuss strategies for capitalizing on these efforts with your peers. Learner Outcomes: Understand the value of SMM and its relationship with participant experience. Learn three ways you can enhance the attendee experience through SMM. Plan out ways you can implement these methods at your organization. Strategic Meetings Management: Adding Value to the Participant Experience With FIRST LAST, JOB TITLE, COMPANY Your Participant Experience Participant TypeExperience

2. ComponentHow It Applies to Experience SMM and the Participant Experience MeetingOwnerHow Sharing Goals Could Affect Participants Small Medium Large The Importance of Goal Sharing Internal: External : New: Your Internal and External Measurements

3. 1. 2. 3. Ways to Measure Emotional ROI PlatformEffect or Potential Effect on Participant Experience Technology Platforms and Participant Experience PriorityIts Effect on the Participant Experience Your SMM Priorities