1. MULTICULTURAL INFLUENCES IN HRD (DCE5130) SEMESTER TWO 2013/2014 F2F I (12 Feb 2014)

2. FACE TO FACE 1 COURSE CONTENT Part 1:
Key elements of My Own Culture and other cultures in Malaysia .
o An awareness and understanding of one's own set of values and cultural assumptions, symbols, rituals, and role models
o An understanding of values of people from different ethnic groups in the country (Malays, Chinese, Indians and Others).
o Cultural Similarities and Differences among Malaysians
Learning outcomes:
The students are able to:
Analyse five cultural dimensions
Identify and elaborate cultural dimensions of his/her own culture and other cultures in Malaysia/own country

3. Assoc. Prof. Dr. Azizan Asmuni
Director Center for Industrial Relations and Networking (CiRNeT) & Assoc. Prof., Department of Professional Development & Continuing Education (JPPPL) Faculty of Educational Studies, Universiti Putra Malaysia   Tel: office: hp:

4. Working experience
1) Deputy Director Malaysia Japan University Center (MJUC) 2) Deputy Director (Extension), Centre for Extension, Entrepreneurship and Professional Advancement (APEEC) 3) Deputy Director Distance Education and Learning(IDEAL)/ Center for External Education. 4) Deputy Dean (Student Affairs & Alumni) Faculty of Educational Studies 5) HONORARY SECRETARY, ACADEMICS ASSOCIATION OF UPM

5. Master of Science (Agric.) Ehime University, Japan (1990)
Bachelor of Agriculture Science, Universiti Pertanian Malaysia (UPM), (1981).
Master of Science (Agric.) Ehime University, Japan (1990)
Doctor of Philosophy (Extension), Ehime University, Japan (1993).
Qualifications

6. (SPECIALIZATION: Adult education and extension education)
 Graduate Level: 1)         Principles of Adult Education 2)         Multicultural Influence in HRD 3)         Extension Education
4) Extension Program Evaluation 5)         Distance Education  Undergraduate Level: 6)         Andragogy 7)         Extension Administration 8)         Policy Development
9) Change Management
10) Multicultural Influence in Organization
11)        Japanese Language

7. OBJECTIVES: At the end of this course, the students are able to:
Identify and elaborate key elements of his/her own culture and other cultures in Malaysia/own country
Analyze and relate key elements of culture (cultural dimension) to the intracultural, intercultural, and crosscultural Malaysian workplace
Discuss and provide solution to issues and challenges in working across cultures,

8. SYNOPSIS:
This course emphasises the influence of multiculture on human resource development, the sensitivity of multiculture on labour force in Malaysia and at the international level, cross-cultural and intercultural management of international corporations).

17. EVALUATION OF MULTICULTURAL INFLUENCES IN HRD (DCE5130)
1. Assignment %
2. Assignment 2 (Article Review)10%
3. Assignment %
4. Assignment 4 (Case Study)
(Group) %
3. Final exam 30%

18. ASSIGMENT 1  
What is your understanding of your own value in your culture?
Identify your core value (can be more than one values).
Describe the value/s by using the key elements of culture (underlying assumption, value, symbol, ritual and hero). The assignment should be based on your own observation and experience. Some references may be useful.
(At least 10 pages. 1.5 spacing)
Due date: 2nd Face to Face

19. ASSIGMENT 2 (Individual)
Search for ONE research article related to multicultural influences in HRD/organization.
Review and discuss your chosen article based on your understanding of cultural dimensions. Please read and compare with the following article (given in the VODPPL):
“FACILITATING HARMONY IN DIVERSITY: USING DELIGHTS, PUZZLES AND IRRITATIONS TO MEET THE CHALLENGE OF DIVERSITY” (provided in the file or at
(At least 3 pages. 1.5 spacing)
Due date: 3rd Face to Face

20. ASSIGMENT 3  
How Malaysian manager manage the organization? (intracultural or intercultural organization?
Select one or two cases/activities on how manager manage the organization from cultural perpective (in terms of leadership, communication, motivating, managing conflict etc.) The assignment can be either based on your own experience or others or a research article.
(At least 10 pages. 1.5 spacing)
Due date: 3rd Face to Face

21. ASSIGMENT 4 CASE STUDY (GROUP ASSIGMENT)
How foreigners manage and need to know about managing in Malaysia (Cross-cultural Organization)?
The students are expected to do a series of interview the foreigners (particular from western countries, Japan, Korea, Taiwan or Africa’s) who worked in Malaysian organizations (company, NGO, government).
At least three foreigners of managerial level should be interviewed.
Focus of the paper is how foreigners manage the organization from the cultural perspective, the issues and problems, their expectation, misunderstanding, etc.
(At least 15 pages. 1.5 spacing)
Due date: Final Exam for Master Program

22. FINAL EXAM
 Focus will be given on the ability of students to analyse key dimensions/elements of own culture and other cultures, and relate and propose solutions to issues and challenges in the multicultural workplace contexts.

23. REFERENCES 
MAIN:
Asma Abdullah (1996). Going Glocal. Malaysian Institute of Management. Shah Alam. Malaysia (Asma Abdullah (2006). Ke arah glokal : dimensi budaya dalam pengurusan Malaysia. Penterjemah Zol Azlan Hamidin. Institut Terjemahan Negara Malaysia, Kuala Lumpur:)
Asma Abdullah And Aric Low (2001). Understanding the Malaysian Workforce. Guidelines for Managers. Malaysian Institute of Management. Shah Alam. Malaysia.
Asma Abdullah( 2001). Pengaruh Nilai Kebudayaan Melayu Dalam Pengurusan Di Malaysia. Ph.D Dissertation. Fakulti Sains Kemasyarakatan Dan Kemanusiaan, Universiti Kebangsaan Malaysia (HD58.7 .A )

24. REFERENCES 
OTHERS
Adler, N.J. and Gundersen, A. (2008). International Dimension of Organizational Behavior. (Fifth Edition.). South-Western, Canada.
Asma Abdullah and Paul B. Pedersen (2003). Understanding Multicultural Malaysia : Delights, Puzzles & Irritations. Prentice Hall, Petaling Jaya. 2003
Hofstede, G.H. and Hoftede, G.J. (2005). Cultures and Organizations: Software of the Mind. Revised and Expanded 2nd edition, UK: McGraw Hill.
Schein, E.H. (1997). Organizational Culture and Leadership, Jossey-Bass, UK

25. COURSE CONTENT 4 PARTS Part 1: (FACE TO FACE 1)
Key elements of My Own Culture and other cultures in Malaysia
Part 2 (FACE TO FACE 2)
Relating at the intra cultural, intercultural, cross cultural
Malaysian workplace
4 PARTS .
Part 3 (FACE TO FACE 3)
Issues and challenges in working across cultures, namely:
- when Malaysians go abroad to work
- when foreigners come to live and work in Malaysia.

26. FACE TO FACE 1 COURSE CONTENT Part 1:
Key elements of My Own Culture and other cultures in Malaysia .
o An awareness and understanding of one's own set of values and cultural assumptions, symbols, rituals, and role models
o An understanding of values of people from different ethnic groups in the country (Malays, Chinese, Indians and Others).
o Cultural Similarities and Differences among Malaysians
Learning outcomes:
The students are able to:
Analyse five cultural dimensions
Identify and elaborate cultural dimensions of his/her own culture and other cultures in Malaysia/own country

27. FACE TO FACE 2 COURSE CONTENT Part 2
Relating at the intra cultural, intercultural, cross cultural Malaysian workplace
O Similarities and differences in values and underlying assumptions of people from different ethnic groups and how they are expressed through managerial practices
O A working knowledge of the business approaches, protocol, etiquette and sensitivities as observed by each ethnic group at the workplace
O Acquire appropriate skills, strategies and techniques to interact with people from different ethnic groups and cultures for business and social purposes
O Forces of Change: Industrialization, Westernization, Modernization, Islamization, Vision 2020, Globalization and their impact in business
O Types of workplaces: Intracultural, intercultural and cross cultural
O Issues and challenges at the Malaysian workplace .
Learning outcomes:
The students are able to:
compare underlying assumptions (similarities and differences) among people from different ethnic groups in organization
assess the HRD practices/activities in organization from multicultural perspectives (in terms of leadership, communication, motivating, managing conflict etc.)

28. FACE TO FACE 3 COURSE CONTENT
Part 3 Issues and challenges in working across cultures, namely: - when Malaysians go abroad to work - when foreigners come to live and work in Malaysia.
o An awareness and understanding of values and underlying assumptions of people from different cultures in business settings (Americans, Japanese, Australians, Canadians, Germans, Swedes, etc)
o A knowledge of work practices as observed in different cultures: concept of time, completed staff work, ethics, work relationships, protocol, etiquette and sensitivities as observed by each culture
o Acquire appropriate skills, strategies and techniques to interact with the host culture for business and social purposes
o Issues and challenges of international management
o Managing cross cultural interactions in business settings .
Learning outcomes:
The students are able to:
Analyze cultural dimensions to multicultural workplace
Discuss and provide solution to issues and challenges in working across cultures

29. CULTURE -DEFINITION

30. CULTURE -definitions (Sociologists )
as regularities based on interaction — norms for behavior, long standing and widely held values, beliefs and practices -as stable.
Society -social relationships existing at a given point in time
Boudon et. al 1989

31. CULTURE -definitions (Anthropologists )
as including THINGS as well as the attitudes, values, and beliefs
behavioral traits + all produced artifacts - tools, art, books and texts etc
Not stable - constant process of change
Malinowski (founders of Anthropology)

32. CULTURE -definitions (Anthropologists )
How do Cultures?
I. Growth
technological growth
population growth
evolution?
Knowledge development
Internal contradictions (feminism, civil rights movement)
II. Culture contact (change (cultural diffusion))
diffusion - spread, trade, war
Invasion succession
acculturation
assimilation
III. Decay
Cultural Genocide
Transformation into something different
Decline and decadence

33. CULTURE -definitions (Humanities )(CARE)
cult (Latin)-tend, care for
Cultus -care cultivation
"An educated man is not always a cultured man, although a cultured man is usually educated ... the cultured man is not merely the knowledgeable man, but the man who uses his knowledge humanely“(Ashley Montagu)
a study of achievement and development or the higher aspects of civilization- arts, architecture, music, dance, literature, history, and philosophy etc.

34. "The total, generally organized way of life, including values, norms, institutions, and artifacts, that is passed on from generation to generation by learning alone."

35. Koentjaraningrat (1970)
Kebudayaan berasal daripada perkataan Sanskrit 'buddhayah' iaitu bentuk jamak dari 'buddhi' yang bererti 'budi' atau 'akal'. Kebudayaan dapat diertikan sebagai 'hal-hal yang bersangkutan dengan akal'.
"keseluruhan dari kelakuan dan hasil kelakuan manusia yang teratur oleh tatakelakuan yang harus diperoleh dengan cara belajar."

36. Edward B. Taylor ( 1871) "satu keseluruhan sistem yang kompleks yang mengandungi ilmu pengetahuan, kepercayaan, kesenian, kesusilaan, undang-undang ,adat resam dan kebolehan-kebolehan lain, serta kebiasaan yang diperoleh oleh manusia sebagai anggota masyarakatnya."

37. Lucy Mair (1965) "milik bersama sesuatu masyarakat yang mempunyai tradisi yang sama." Horskovit "is a way of life atau satu cara hidup."

38. Budaya itu adalah satu cara hidup yang merujuk kepada tamadun sesuatu masyarakat yang diwarisi dan bersifat dinamik. Di samping itu ada unsur-unsur menerima dan menolak yang dipraktikkan oleh sesuatu masyarakat dalam satu keseluruhan kehidupan yang meliputi ilmu pengetahuan, kepercayaan, kesenian, kesusilaan, adat resam, undang-undang, ekonomi, dan sistem simbol yang menjadi milik bersama.

39. SCHEIN’S definition of culture
shared solutions to universal problems of external adaptation (how to survive) and internal integration (how to stay together) - which have evolved over time and are handed down from one generation to the next
Schein, 1985
emic, universal problems where the solution is unique for a particular group , etic
why do people behave as they do?
Basic assumption, WELTANSCHAUUNG

40. DEFINING CULTURE
……. the collective programming of the body, mind and spirit which distinguishes members of one group (nation, ethnic group, company or category) of people from another.
(born into, assimilation, acculturation, immersion)(Asmah, 1996)
is learned behavior and is transmitted by education

41. KEY ELEMENTS OF CULTURE
Symbols (Simbol)
Rituals (Upacara amal)
Heroes (Peranan Ketua/Wira)
Values (Nilai)
Underlying Assumptions (Andaian Dasar)

42. ICEBERG

43. Unconscious THE ICEBERG ANALOGY OF CULTURE Conscious
Seen,
Explicit
Symbols,
Rituals and heroes
Delights
Unconscious
Unseen,
Implicit
Puzzles and Irritations
Values and Underlying Assumptions

44. The tree analogy Conscious Unconscious The roots Akar umbi
Symbols, rituals
and role models
Unconscious
Values and
Underlying assumptions
The roots
Akar umbi

45. 1. SYMBOLS

46. 2. RITUALS

47. 3. HEROES
Lim Goh Tong

48. KEY ELEMENTS OF CULTURE
SYMBOLS
What we can see and hear…language, objects, jargon, objects, ways of
dressing
RITUALS
How do we do things…meetings, celebrations
ROLE MODELS
Who are our heroes/heroines
PRACTICES
Overt behaviors to
demonstrate values
VALUES
What we believe in..
shoulds, oughts, and musts
inferred from our
behaviours
PRACTICES
Overt behaviors to
demonstrate values
UNDERLYING ASSUMPTIONS
ways of perceiving, thinking and evaluating the world around us

49. 4. VALUES Ex: Harmony, Family centeredness
Respect for elders, Polite behavior
Humility, Religious, Prosperity
Hardwork, Shame, Wealth, Risk taking,
Champion of causes, Teamwork

50. 5. UNDERLYING ASSUMPTIONWe
Harmony
Relationship
Hierarchy
Shame
High context communication
Polychronic time orientation
Religious/Spritual

51. LINKING KEY ELEMENT OF CULTURE
SAFETY (VALUE)
WEALTH, philanthropy (VALUE)

52. KEY ELEMENTS OF CULTURE: Malay
Symbols Malay house, verandah. color green, salam, songkok,
selendang, keris. Kiss hand of elders
Rituals Greetings, salutations, praying slaughtering/halal food, eating with fingers, Open House for Hari Raya, adat formalities protocol
Heroes Penghulus, Imam, village elders, Dr Mahathir Mohamed,
Values Harmony, Family centeredness, Respect for elders, Polite behavior, Humility, Modesty, Showing gratitude, Religious
Underlying assumptions:
Man’s relationship with Nature Eco-friendly, harmony with others
Man’s relationship with people Relationship orientation, Group oriented,
Shame driven, Hierarchical
Man’s relationship with God Belief in both acquired and revealed knowledge

53. KEY ELEMENTS OF CULTURE: Chinese
Symbols Fengshui, Red color, Dragon, Tiger, Lantern, Expensive
cars
Rituals Tea ceremony, Lion dance, Cheng beng ceremony,
Joystick praying, Reunion dinners
Heroes Confucius, scholars, Educators, Sun Tzu, businesspersons, Parents
Values Education, Prosperity, Harmony, Family
centeredness, Respect for elders, Hardwork, Shame,
Wealth, Face saving, Food , Risk taking
Underlying assumptions:
Man’s relationship with Nature Harmony driven
Man’s relationship with people Relationship orientation,
Man’s relationship with God Confucianism, Buddhism, Taoism

54. KEY ELEMENTS OF CULTURE: Indians
Symbols Banana leaf, coconut leaves, sarees, pottu, kolam
Rituals Offering garlands, chewing beetle leaves, bangle ceremony
Heroes Parents, film stars, spiritual figures, teachers, union leaders
Values God fearing, Spirituality, Harmony, Family centeredness,
Respect for elders, Hardwork, Champion of causes
Underlying assumptions:
Man’s relationship with Nature Harmony driven
Man’s relationship with people Relationship orientation, Hierarchical
Man’s relationship with God Karma, Hinduism

55. KEY ELEMENTS OF CULTURE: Americans
Symbols Eagle - freedom, strength, individuality, Flag. Big Mac,
Disney, Coke
Rituals Holidays. Independence Day, Thanks giving, Going to Church
on Sundays
Heroes Founding fathers, Martin Luther King, Athletes, Entertainers
Values Task orientation, Individualism, Punctuality, Money, Privacy,
Competitiveness,
Underlying assumptions:
Man’s relationship with Nature Control, Mastery
Man’s relationship with people Individualism, Task driven, Monochronic time,
Low context, Guilt, Equality
Man’s relationship with God Secular

56. @asma CULTURAL DIMENSIONS IN UNDERSTANDING MALAYSIANS
Anglos Malaysians
@asma
n: 1000

57. Part 4
Key concepts and theories in the field of cross cultural/multicultural mgt.
Globalization
Guilt
Harmony
Hierarchy
Homogeneity
Indigenization
Individualism
Industrialization
Ingroup-outgroup
Intercultural
Internalization
Intracultural
Locus of control:
Localization
Modernity
Modernization
Monochronic time
Multicultural
Particularism
Polychronic time
Power distance
Accommodation
Acculturation
Affirmative action
Assimilation
Assumptions
Attribution theory
Collectivism
Colonization
Consensus
Context: Low/ High
Control
Corporate
Cross cultural
Culture
Diversity
Egalitarian
Emic-Etic
Ethnocentricism
Face saving
Related self
Relationship orientation
Rituals
Role models/heroes
Secular
Sensitivity
Separated self
Shame
Socialization
Symbolic conformity
Symbols
Task orientation
Uncertainty avoidance
Universalism
Values
Westernization

58. Terima Kasih Xie Xie Nandree Thank You Tashakour (Mammnoun& Merci )
mamnon
Nandree
Shukran
Thank You
@asma