1. © comScore, Inc. Proprietary. Publisher’s Summit eHealthcare Solutions & comScore Wendy Josefsberg, Senior Vice President David Shronk, Vice President May 14, 2013

2. © comScore, Inc. Proprietary. 2 Today’s Agenda comScore Overview Complexity of the multi-platform world HCP Observations Measurement to promote premium pricing and scalability Questions

3. © comScore, Inc. Proprietary.

4. 4 comScore Brings it Together TabletPC/MacTVSmartphoneGaming V0113

5. © comScore, Inc. Proprietary. 5 comScore 2 Million Person Global Panel Comprehensive View of Digital Consumer Behavior Online Advertising Video Search Demo- graphic Profiles Online Behavioral Profiles E-Commerce Website and App Usage PC Smart phone TV Tablet Gaming POS Server V0113

6. © comScore, Inc. Proprietary. 6 We Provide Insights and Actions We are an internet technology company that measures what people do as they navigate the digital world – and turns that information into insights and actions for our clients to maximize the value of their digital investments. Health Vertical of ~35 researchers focused solely on delivering solutions to health clients. V0113

7. © comScore, Inc. Proprietary. 7 Who is consuming what content across various platforms? And how many of them are there? comScore helps answer…

8. © comScore, Inc. Proprietary. 8 How do they engage with this content? and...

9. © comScore, Inc. Proprietary. In one day, CONTENT is consumed across multiple DEVICES by the same PERSON Device usage correlates with time of day Tablets popular at night PCs dominate working hours LATE NIGHT (12AM - 7AM) EARLY MORNING (7AM – 10AM) DAYTIME (10AM – 5PM) Mobile during the commute *Note: This represents percent among owners of each device Source: comScore Device Essentials, Monday, Jan. 21, 2013

10. © comScore, Inc. Proprietary. 10 +5.9% Millions of UVs Total Minutes 168M view health content (71%) + 127.7 % Digital Consumption: it’s not just about how many more unique visitors there are, but also about how those people are engaging online. Source: comScore Media Metrix® (March 2012) vs. Media Metrix® Multi-Platform (March 2013)

11. © comScore, Inc. Proprietary. 11 Source: comScore Media Metrix® Multi-Platform, U.S., March 2013 On average, the top 25 digital media properties extended their reach via mobile channels by 50% 1 2 3 10 51.2% PANDORA.COM178.8% Apple Inc.56.0% YELP.COM55.4% The Weather Company47.1% Gannett Sites33.0% About31.8% Answers.com Sites31.6% Wikimedia Foundation Sites30.1% eBay29.1% Amazon Sites28.3%

12. © comScore, Inc. Proprietary. 12 Source: comScore Media Metrix ® Multi-Platform, U.S., March 2013 How many incremental visitors come from mobile channels? 33.3MM Unique Visitors consume content EXCLUSIVELY from mobile 33.3MM Health Category Publishers

13. © comScore, Inc. Proprietary. Source: comScore Custom Research – Jan 2013 Total n=1094 Why do you use your tablet for health research? Among mobile researchers 1/2 of people who own a mobile device use it for health research due to ease of use & convenience

14. © comScore, Inc. Proprietary. 14 Source: comScore Media Metrix ® Multi-Platform, U.S., March 2013 Multi-platform consumption is today’s new reality: Nearly 1 in 2 minutes is now spent beyond the PC 46.7%53.3%

15. © comScore, Inc. Proprietary. Average time on health sites increased at over 3x the rate of the total internet in the past year +6% +20% SOURCE: COMSCORE MEDIA METRIX, JANUARY 2013 Mins/UV

16. © comScore, Inc. Proprietary. 16 Source: comScore AdMetrix March 2013 Health advertising continues to grow and is more measurable than ever

17. © comScore, Inc. Proprietary. 17 Source: comScore AdMetrix March 2013 (April – December 2012) In 2012, the industry began measuring viewability metrics to understand beyond server log data and better quantify the percent a campaign was viewable and the average viewable time. …this represents a large opportunity as online Health advertisements represent 3% of display ads.

18. © comScore, Inc. Proprietary. We measured 1.3 billion pharma impressions across 15+ brands and manufacturers for viewability and found… 32.8% percent were never viewable… …68% that were viewable, were viewable for less than 5 seconds. This represents an immediate optimization opportunity

19. © comScore, Inc. Proprietary. HCP Observations comScore Physician Panel comScore Primary Research

20. © comScore, Inc. Proprietary. 20 Source: comScore Cognographic Analysis// Internet Categories (Ranked by Index) 12/12 Physicians work hard to play hard

21. © comScore, Inc. Proprietary. 21 Source: comScore Cognographic Analysis// Internet Categories (Ranked by Index) 12/12 Physicians tend not to play with toys

22. © comScore, Inc. Proprietary. 22 Source: comScore’s HCP Mobile/Tablet Survey (6/1/12-6/12/12) (n=315) What percentage of physicians prefer using electronics for work? Mobile Phones: 55% Media Tablets: 64% What percentage of physicians actually use electronics for work everyday? Desktop/PC: 79% Mobile Phone: 60% Media Tablet: 44% What percentage use apps everyday? Apps: 29% Unless That Toy is a Mobile Device

23. © comScore, Inc. Proprietary. 23 Source: comScore’s HCP Mobile/Tablet Survey (6/1/12-6/12/12) (n=315) Apps Physicians like… Apps Medscape Epocrates NEJM This Week Most Physicians use Medscape on their mobile phone and media tables Twice as many physicians read NEJM This Week via their media tablet over their mobile device Physicians use their mobile phone to access Epocrates over their media tablet or PC

24. © comScore, Inc. Proprietary. 24 It Does Not Matter by Whom: Electronic Devices Are Used “Almost Daily” Source: comScore’s HCP Mobile/Tablet Survey (6/1/12-6/12/12) Primary Care: n=105 Specialists: n=210 Primary Care: n=102 Specialists: n=204 Primary Care: n=51 Specialists: n=117 Baby Boomers: n=203 Generation X: n=87 Baby Boomers: n=100 Generation X: n=55 Baby Boomers: n=198 Generation X: n=84 % Composition Respondents

25. © comScore, Inc. Proprietary. 25 Source: comScore’s HCP Mobile/Tablet Survey (6/1/12-6/12/12) Physicians access medical information across all devices, but some devices are better suited for unique types of information TabletPC/MacSmartphone Medical calculators Drug lookup Drug interactions Type of Information Accessed by Device Medical news Journal summaries Disease treatment Online detailing Drug Lookup Medical News Disease Treatment Drug Interactions

26. © comScore, Inc. Proprietary. 26 Source: comScore Physician Online Usage Analysis, Q4 2012 * Minutes per Visitor includes only physicians who visited the site or category Desktop Use Minutes per Visitor: Medscape is The New York Times Online

27. © comScore, Inc. Proprietary. 27 comScore Media Metrix, March 2012- March 2013 eHealthcare Solutions Full Physician & HCP Network has experienced amazing growth year over year Unique Visitors: +57% (6.8MM- March 2013) Minutes: +28% (58MM- March 2013) Page Views: +18% (71MM- March 2013) Visits: +45% (13MM- March 2013)

28. © comScore, Inc. Proprietary. 28 How does Multi-Platform impact your content, programs, & premium pricing? How do you prove value? Multi-Platform Consumption

29. © comScore, Inc. Proprietary. 29 How are Pharma advertisers adapting? Multi-Platform Consumption

30. © comScore, Inc. Proprietary. 30 Pharma Reorganization Is Rampant Promotional Model Has Been Evolving From: HCP Marketing: $200 Rep Details DTC: $200M TV Campaigns

31. © comScore, Inc. Proprietary. 31 Testing New Pharma Promotional Models? HCP: Multi-Channel Interactions with Online being the preferred media DTC: Online Only Campaigns

32. © comScore, Inc. Proprietary. 32 The Internet Is The Solution! Go Cheap Get Targeted Educate ROI ROI ROI Yeah!!!

33. © comScore, Inc. Proprietary. 33 *There are none, however comScore was invited by FDA to present at a hearing aimed at developing standards sometime in the future FDA Online Advertising Guidelines*

34. © comScore, Inc. Proprietary. C Level Dilemma: Scalability Online Is Not Replacing Rep Productivity Yet!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! E-Detailing E-Sampling Direct Mail Telesales Point of Sale In Office Publisher partnerships Prove ROI AND SCALABILITY AND IMPLEMENTATION EASE

35. © comScore, Inc. Proprietary. 35 If Pharma Built it, They Won’t Come 12% of HCPs in Q4 2012 visited any HCP Portal

36. © comScore, Inc. Proprietary. 36 Source: comScore AdMetrix (April – December 2011 vs. April – December 2012) EHS Health Advertising is growing at TRIPLE DIGIT rates: Advertisers trust EHS for their placements

37. © comScore, Inc. Proprietary. 37 As a Science based industry, Pharma culture demands measurement. There is always a Silver Lining…

38. © comScore, Inc. Proprietary. 38 comScore HCP Measurement Discussions Plan Well Use the best third party tools to monitor value up front Media Tools vCE viewability by US based doctors across pubs Custom Research Determine reach into targets across all publishers Link to soft KPIs (Awareness, Intent, Messaging) And Rx impact

39. © comScore, Inc. Proprietary. www.comscore.com www.facebook.com/comscoreinc @comScore Wendy Josefsberg, Senior Vice President wjosefsberg@comscore.com David Shronk, Vice President dshronk@comscore.com Thank You