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The Music Video & The Web. In the mid 90’s to mid 2000’s, I remember going to MTV’s website to find my videos and I couldn’t find them. Then in February.

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Presentation on theme: "The Music Video & The Web. In the mid 90’s to mid 2000’s, I remember going to MTV’s website to find my videos and I couldn’t find them. Then in February."— Presentation transcript:

1 The Music Video & The Web

2

3 In the mid 90’s to mid 2000’s, I remember going to MTV’s website to find my videos and I couldn’t find them. Then in February 2005 three former PayPal employees created YouTube. A video-sharing website on which users can upload, view and share videos. The company is based in San Bruno, California, and uses Adobe Flash Video and HTML5 technology. Best of all every video I had ever made was THERE! The Music Video & The Web

4 Chad Hurley Steve ChenJawed Karim

5 MTV and the Majors were oblivious until…In May 2010, it was reported that YouTube was serving more than two billion videos a day, which it described as "nearly double the prime-time audience of all three major US television networks combined”. The Music Video & The Web In May 2011, YouTube reported in its company blog that the site was receiving more than three billion views per day. In January 2012, YouTube stated that the figure had increased to four billion videos streamed per day.

6 YOUTUBE VIRAL STARS YouTube then became a launching pad for unsigned talent. Justin Bieber (RBMG/Island), Greyson Chance (leveneleven/Interscope) and Dondria (So So Def/Island Def Jam) all landed label deals after first attracting attention by covering top 40 hits.

7 The Music Video & The Web YOU NEED UNIQUE VISITORS & AT LEAST 10K SUBSCRIBERS For Karmin, it took 36 cover-song videos to go viral. Today, karmincovers has more than 765,000 subscribers. And Karmin's version of "Look at Me Now" has logged 70+ million- plus views alone.

8 KARMIN “LOOK AT ME NOW” -(COVER) In the 90’s and early 2000’s music video budget hovered at around $375,000.00. Today a DIY video costing nothing can launch a future superstar’s career. The Music Video & The Web http://www.youtube.com/watch?v=khCokQt--l4&feature=player_embedded http://www.youtube.com/watch?v=khCokQt--l4

9 The Music Video & The Web The Empire Strikes Back…

10 VEVO is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. OVERNIGHT! The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music…OVERNIGHT! Warner Music Group was initially reported to be considering hosting its content on VEVO but subsequently formed a rival alliance with MTV Networks. There are more than 50,000 videos available on Vevo. The Music Video & The Web

11 Get Thee to a Convention http://www.youtube.com/watch?v=Dlmu_uuPS4c&list=PLE17C1658DD49AAAC&feature=player_embedded http://www.youtube.com/watch?v=2LynMbsRu5M&list=PLE17C1658DD49AAAC&feature=player_embedded#t=5s Playlist LIVE

12 What Does It All Mean? $HOW ME THE MONEY! …..or $HOW ME THE MONEY! 10. Natalie Tran – $101,000 per year 9. The Young Turks – $112,000 per year

13 What Does It All Mean? $113,000 8. Smosh – $113,000 per year $140,000 7. Shay Carl – $140,000 per year

14 What Does It All Mean? $146,000 6. Fred – $146,000 per year $151,000 per year 5. Ryan Higa – $151,000 per year

15 What Does It All Mean? 4. Philip DeFranco – $181,000 per year $288,000 3. The Annoying Orange – $288,000 per year

16 $315,000 2. Shane Dawson – $315,000 per year What Does It All Mean?

17 1. Ray William Johnson –Undisclosed rumors say: $457,000.00 per year What Does It All Mean?

18 What does this mean to me as a professional Filmmaker? I was BLOWN AWAY by how little these YOUTUBERS knew about production value and filmmaking. In order for this movement to grow they are going to need PROFESSIONALS to guide them… AND that’s where U come in! What Does It All Mean?

19 FILMMAKERS: GET IN ON THE ACTION!!! TAKING YOUR YOUTUBE FILMMAKERS: GET IN ON THE ACTION!!! TAKING YOUR YOUTUBE CHANNEL NEXT LEVEL If you're a PRODUCER, or creator who's passionate about your community, then maybe you should be a part of NEXT NEW NETWORK. If you do consistent SLICK work, you will be eligible… http://www.youtube.com/watch?v=T596rzndf4A&feature=player_profilepage illuminati http://www.nextnewnetworks.com/page/next-new-creators What Does It All Mean?

20 Part of THE ROAD TO HAPPINESS & SUCCESS #1: MAKE IT #2: SHOW IT #3: RINSEWASHREPEAT #1: MAKE IT #2: SHOW IT #3: RINSE/WASH/REPEAT


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