1. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level Digital Ad Lab UK Regional Press January 2013

2. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level  CONTRACTION OF TRADITIONAL BUSINESS Long term trends well documented Other issues – Leveson – also play part  CONSOLIDATION OF RESOURCES Very noticeable at pre-press level  NEW SALES INITIATIVES Cooperation between sales houses  APPS AND INTERNET Will tablet apps help the sector? Overview

3. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level  Decade of decline  Treble whammy of Internet, Recessions and scandals  Free titles borne brunt of closures  Some dailies to weekly BUT  Very few closures of pay-for titles  Regional Press still Britain’s most trusted media Traditional print media

4. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level Year01/01/0901/01/1001/01/1101/01/1201/01/13 Dailies Paid 93 92 89 81 80 Free 15 11 12 Combined 4 5 3 Sundays Paid 10 11 Free 6 7 5 6 3 Weekly Paid 521 511 469 486 497 Free 624 581 548 472 369 Combined 59 27 79 Total 1,269 1,212 1,195 1,101 1,054 % change-4.5%-1.4%-7.9%-4.3% Regional Press titles

5. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level Readership trends (000’s) Source BMRB/TGI Daily AnyFreePaidAny morningeveningDailyweekly regionalnational 2008 8,71111,63629,02018,18140,00430,011 2009 8,39811,41527,46018,55239,56530,013 2010 8,49010,10324,19517,30337,57926,892 2011 8,72311,29720,85516,60735,36228,421 2012 8,7499,798 15,22716,88914,08930,88626,885 Readership coverage % Any Regional Newspaper 82.0% 80.4%75.6%70.7%61.4% Any Regional Daily Morning 17.917.117.1% 17.4% Any Regional Daily Evening 23.823.2 20.3%22.6%19.5% Any Regional Daily 30.3% Any Local Weekly Free 59.555.8 48.7%41.7%33.6% Any Local Weekly Paid for 37.337.37 34.8%33.2%28.0% Any National Newspaper 61.561.0 54.1%56.8%53.4%

6. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level  Publishers… Northcliffe and Iliffe in new venture… LocalWorld Mergers between other publishers seems likely  Sales Houses… Now only three main sales houses cover sector  Pre-press… Typically only 1-3 production centres per publisher including Trinity, Johnston Press and LocalWorld Huge volumes of files handled by few people URNs more important now than ever Consolidation

7. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level  Cooperation between sales houses - Three major sales houses work together as 1Local  All regional pay-for dailies can be bought as a ‘Single Buy’ - One order - One piece of creative - One invoice - Industry handles distribution - One deadline (and later) - Comparable to buying a page in major National daily  Other, similarly minded, initiatives also available Sales Initiatives

8. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level  All Regional publishers have major online presences  Many sites highly regarded and well used - Some of the best come from smaller publishers  Lack of consistent or realistic business models - Reliance remains on print for revenues at present  Apps required to maintain relevance in today’s world - Will tablet apps be a saviour or just hasten decline? Apps and Internet

9. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level  Johnston Press to double tablet versions - Will grow from 8 to 18 in 2013 - iPad and Android versions for all  Newsquest has apps for all major daily titles - Ten as at Nov 2012, iPad, Android and for Kindle Fire  Trinity soon to launch Regional Apps - Also LocalWorld and others  Some are free, some monthly subscription Apps and Internet

10. Click to edit Master title style Click to edit Master text styles –Second level Third level –Fourth level »Fifth level  Sector has suffered over recent years - However many titles remain profitable - Cost cutting, centralisation and consolidation - Loyal readership means most have years ahead of them  Debate over media regulation still ongoing - RP (via Newspaper Society) taking major role  Genuine work to make RP easier to do business with  Investment in new media with tablet apps to the fore in 2013 - New challenges for ad production and delivery Conclusions