1. Dr. Annette Julius, 04/2008 Dr. Annette Julius DAAD Director of Northern Hemisphere Department Poland International Education Conference Warsaw 2008 How to attract incoming students and not to lose your own – the German Perspective

2. 2 Dr. Annette Julius, 04/2008 I.Introduction: DAAD: Goals and Main Activities II.How to attract incoming students….: Internationalizing German Higher Education III.… and not lose your own: German Academic International Network (GAIN) IV.Conclusion Outline

3. 3 Dr. Annette Julius, 04/2008 The DAAD is... a self-administrative organisation of the German institutions of higher education with 232 member institutions and 124 student bodies Deutscher Akademischer Austausch Dienst I.Introduction: About the DAAD DAAD stands for...

4. 4 Dr. Annette Julius, 04/2008 I. Introduction: About the DAAD DAAD Budget 2008 300 mio. EUR

5. 5 Dr. Annette Julius, 04/2008 I. Introduction: About the DAAD Goals and expenditures of the DAAD (2007) Educational cooperation with developing countries Promoting academic, economic, and democratic development in developing and reform countries 45 mio euros Internationalisation of German universities Increasing the international appeal of German universities (including marketing) and promoting the international dimension in German higher education 57 mio euros Promoting German studies and the German language abroad Promoting German studies, German language and area studies programmes (including Lektors) at foreign universities 37 mio euros Scholarships for foreigners Promoting young foreign elites at German universities and research institutes 62 mio euros Scholarships for Germans Promoting young German leaders of the future in their studies and research abroad (including ERASMUS) 77 mio euros

6. 6 Dr. Annette Julius, 04/2008 Information Centres (IC) (48) Regional Offices (14) The DAAD has 62 regional and local offices world-wide, more than 555 lecturers abroad and 120 Alumni Clubs. I. Introduction: About the DAAD The DAAD's international network

7. 7 Dr. Annette Julius, 04/2008 II. How to attract incoming students….: Reasons for internationalizing German higher education Internationalizing your home campus Establishing international partnerships and cooperation Shortage of doctoral and postdoctoral students in some disciplines Lack of skilled personnel at home Need for skilled personnel of German investors abroad Export-friendly business climate in partner countries Student fees as source of (extra) income EU-European cohesion International peace and understanding Dialogue between different cultures Friends and partners among foreign elites Political Aspects Scientific Aspects Economical Aspects

8. 8 Dr. Annette Julius, 04/2008 II. How to attract incoming students….: Internationalizing German higher education Analysis at the end of the 90s: „Losing Attractiveness“  Decrease in the number of students and researchers from formerly important sending countries like USA, Japan, Korea, United Kingdom, Latin America  Example of competitors like US, UK, Australia, actively promoting their institutions of Higher Education  ongoing „brain drain“ to the U.S. (young researchers, mainly in natural and bio-medical sciences)  dropping numbers of German students in natural and engineering sciences

9. 9 Dr. Annette Julius, 04/2008 II. How to attract incoming students….: Setting aims and objectives for internationalizing German higher education Position Germany as a relevant global provider for higher education and research Attract qualified students and researchers from abroad Export German study programmes Develop new attractive study programmes for international students Enhance the general framework conditions of studying in Germany for international students Start a global marketing and public relations campaign both for the HE system itself and specific programmes of the HEIs

10. 10 Dr. Annette Julius, 04/2008 II. How to attract incoming students….: Developing new and attractive study programmes … by introducing more than 1.000 international degree programs (50 % taught in English) 400 international Graduate Schools 400 double degree programs 300 summer schools in Germany quality control: establishing accreditation agencies with internationally compatible standards programs for short- and long-term international guest lecturers

11. 11 Dr. Annette Julius, 04/2008 II. How to attract international students….: Offshore activities by German universities Bangkok Seoul Santiago de Chile (2) Kapstadt Hanoi Shanghai (5) Singapur Qingdao Kairo Kiew Novosibirsk Almaty (2) Amman Teheran Suzhou Sumy Moskau Beppu Rio de Janeiro Hangzhou Curitiba Kalkutta Homs Kaunas Riga Ankara Antalya Maskat Tallinn St. Petersburg (2) Stand: November 2007

12. 12 Dr. Annette Julius, 04/2008 II. How to attract international students….: Summer Schools abroad 2008

13. 13 Dr. Annette Julius, 04/2008 II. How to attract incoming students….: Enhancing general framework conditions …such as  improving legislative conditions relating to visa and general status conditions as well as work permits  securing reliable and transparent admission procedures  offering foreign student tutoring and guidance  providing affordable and suitable student accommodation  providing scholarships, e.g. for talented doctoral students  consciousness-raising initiatives and campaigns in Germany  offering more and better opportunities to learn and test the German language abroad (introduction of TestDaF, developing distance learning courses)

14. 14 Dr. Annette Julius, 04/2008 II. How to attract incoming students….: Improving legislative conditions Alleviations realized since 1998  fewer conditions for student visa concerning material security, extension of maximum length of stay to 15 years (incl. doctorate)  expansion of job possibilities for foreign students from third countries  granting long-term perspectives for graduates of German universities from third countries  scholarship holders, postgraduates and scientists are generally allowed to bring along their families and reduction of labour hurdles for spouses

15. 15 Dr. Annette Julius, 04/2008 II. How to attract incoming students….: International marketing of higher education Joint Initiative International Marketing for Study and Research in Germany 35 institutions and „players“ in politics, economy, and states („Länder“) GATE- Germany 115 Research and Higher Education Institutions Organisation

16. 16 Dr. Annette Julius, 04/2008 II. How to attract incoming students….: Activities and instruments in international marketing of higher education „Road shows“, promotion tours Higher education fairs Conferences, workshops and consultancy for German HEIs Global network of information centres Media campaign, Internet portal

17. 17 Dr. Annette Julius, 04/2008 II. How to attract incoming students….: Branding Entities European Union Country Region HEI- group Higher Education Institution Institute, School

18. 18 Dr. Annette Julius, 04/2008 II. Attracting incoming students….: Results

19. 19 Dr. Annette Julius, 04/2008 II. Attracting incoming students….: Countries of Origin Austria10 France9 Cameroon8 Ukraine7 Turkey6 Morocco5 Russia4 Poland3 Bulgaria2 China1 26.061 12.423 12.301 9.826 7.190 7.077 5.389 6.928 5.293 4.225 source: „Wissenschaft weltoffen“ 2006 Foreign Students in Germany (nur Bildungsausländer), WS 2005/06 Students Junior-Scientists 1 Russia 2.221 2 China 1.338 3 USA 1.095 4 India 1.084 5 Poland 711 6 Ukraine 425 7 Italy 410 8 Brasilia 405 9 Romania 383 10 France 378 4

20. 20 Dr. Annette Julius, 04/2008 II. Attracting incoming students….: Host Countries Wissenschaft weltoffen 2006

21. 21 Dr. Annette Julius, 04/2008 III. … and not lose your own: German Academic International Network (GAIN) I. Target group: More than 5.000 post-doctoral German (junior) scientists in the USA III. Measures Annual conferences (San Francisco 2007, Boston 2008) Newsletter Advertisement of academic job opportunities in Germany New York Office II. Goals: Networking (Cooperation) and support for re-integration in Germany

22. 22 Dr. Annette Julius, 04/2008 III. … how not lose your own young scientist for good Reasons to go the US -better job opportunities after returning home to Germany -top level research in the US in the relevant field -opportunity to work in a famous lab / institution -learning about methods / techniques that are not being taught in Germany -recommendation of advisor at home to spend some time in the US -lack of adequate job perspective in Germany Top level junior scientists expect: -attractive, reliable and flexible career-paths -transparency with view to the rules according to which positions are filled -Personnel development

23. 23 Dr. Annette Julius, 04/2008 III. … and not lose your own: “Excellence Initiative” Aims: -enhance international visibility of clusters and institutions of excellence -support existing excellence in a way that it is internationally competitive 1,96 Billion Euro in five years to support 39 Graduate Schools 37 Clusters of Excellence 9 Institutional Strategies Review process primarily through international experts

24. 24 Dr. Annette Julius, 04/2008 IV.: Conclusion: What is needed in the global „Fight for Talents“ is…. … a joint effort and coordinated approach on the national as well as on transnational levels …favourable framework conditions …adequate funding of the HE system …branding, excellence and specialization …networking and cooperation.

25. Dr. Annette Julius, 04/2008 Dziękuję za Uwagę!