1. Hanoi, 11/2011 CASRAD research & development in NW

2. VALUE CHAIN APPROACH INPUT SUPPLIERSPRODUCERS COLLECTORSWHOLESALERS RETAILERSCONSUMERS Interventions Lessons learned Understanding Farmer’s organization and socio-economic extension LINKING FARMERS TO MARKET POLICY CHANGING OUR FOCUS ACTION RESEARCH METHODS

3. PARTNERS VietnameseAustralian DONOR 4-year project 2009 - 2013 Locations: Moc Chau and Lai Chau provinces Leading organization in implementing value chain research and development in the framework of the project Improved market engagement for sustainable upland production systems in the North West Highlands of Vietnam AGB/2008/002

4. CASRAD’S ACTIVITIES 2009 ActivitiesLocationsOutcomesOther Partners Diagnostic and Market assessment Tam Duong, Sin Ho, Lai Chau Identified potential market for maize UQ, Nomafsi, local partner RVA of maize and plum Moc Châu, Mai Son – Son La RVCA reportsUQ, Nomafsi, local partner Maize research integrated with pig production Tam Duong, Sin Ho, Lai Chau Potential market of maize used for pig production Local partner in Tam Duong, Sin Ho 2010 4

5. ActivitiesLocationsOutcomesPartners China market research Nam Ninh – China China reportTBU, UQ Stakeholder Workshop Moc Châu, Mai Son – Son La Potential interventionsNOMAFSI, TBU, Local partners Degustation Workshop HanoiReport, identified quality attributes Other Institutions partners, traders Plum stakeholders survey HanoiReport, potential marketing interventions, consumer’s demand based quality attributes Marketing team 2010

6. ActivitiesLocationsOutcomes, Results Others Partners Value chain creation - a testing channel Moc ChauMonitoring and evaluation reports A channel providing upgraded plums (classified, packed, labeled) from Moc Chau to high-end market in Hanoi Initial relationship of stakeholders (farmers, collectors UQ Alternative product Pumpkin Moc Chau, Hanoi and Hai Duong province Report (recommendation for interventions) UQ, UTAS consultant 2011 6

7. AGB/2006/112 Increasing the safe production, promotion and utilisation of indigenous vegetables by women in Vietnam and Australia In two hamlets (16 members in Di Thang hamlet and 7 members in km 3 hamlet) in the area of from 500 to 1000 m2 / member. Value chain creation PILOT MODEL through FBS for women farmer’s group cai meo - Brassica juncea, bap cai xoe - Brassica oleracea rau khoi tu - Lycium chinense 2009-2012 Locations: Lao Cai province (Sapa and Bac ha districts)

8. 8 The aim of the project is to develop and test models that improve the profitability of women farmers supplying indigenous vegetables to potential market in Lao cai and Hanoi cities. Objectives 1.Develop models that enable a competitive market position for smallholder women farmers in a transforming market. 2.Gain a greater understanding of consumer benefits from indigenous vegetables 3.Improve on-farm and through chain management to deliver safe quality products into a transforming market 4.Develop communication strategies that facilitate practice-change in women smallholders

9. 9 Research  Scoping study  Rapid value chain appraisal  Consumers ’s preferences  Stakeholder workshop  Scoping study  Rapid value chain appraisal  Consumers ’s preferences  Stakeholder workshop Action/Intervention  Farmer’s capacity building: Production organization through FMG, study tour to modern retail markets selling food stuffs  Improving consumer’s awareness about IVs: recipe cards,  High-end market access through relationship of FMG and retailers in Hanoi and Laocai cities Research and intervention process Qualitative Participatory

10. 10 Stable Supply to Hanoi to 2 retailers in Hanoi Improvement Increasing area of vegetables of all members. Income from increasing price compared normal channel (10%). Income from Ivs becomes the main source (from 10 to 60% total income) on the small area of cultivation (around 500 m2 to 1500 m2).

11. Overcoming technical and market constraints to the emergence of profitable beef enterprises in the north-western highlands of Vietnam LPS/2008/049 2011-2015 Objectives Improve the efficiency and effectiveness of existing beef value chains and the profitability and sustainability of the value chain for smallholder cattle producers. Quantify the biophysical and socio-economic characteristics of the smallholder farming systems involving cattle production. Develop and test viable management strategies for capitalizing on market opportunities and minimizing the impact of the cold, dry season and other important cattle production constraints. Locations: Son La and Dien Bien provices (Moc chau, Mai son districts, Dien bien)

12. CASRAD’s role and activities Conducting research and interventions in Son la provinces to better beef value chain in accordance with technical ‘s intervention and especially the provincial policy and program in cattle development sector. So far… VALUE CHAIN APPRAISAL HAS BEEN DONE

13. Geographical Indication for Orange Cao phong (Hoa binh)

14. The solutions to develop Cao Phong orange Necessary to maintain the stable quality of Cao Phong orange through technique, production organization - business. Only enlarging the orange region on the land area that has suitable natural condition (soil, climate, water…) Supporting the poor to grow orange by the scales through the methods and selecting the inter-cropping plants that has high economic efficiency but do not compete strongly with orange in the building period to guarantee the livelihood. Protection of GI for Cao phong orange

15. Collective Brand for Violet Sugarcane in Hoa binh Cao Phong, Kim Bôi, Tân Lạc, Lạc Sơn, Yên Thủy and Kỳ Sơn district 2010: 5500 ha; plan 8000 ha Association building Common technical protocol Protection of Collective brand Connecting to Hanoi market

16. Impact of poverty reduction policies in Hoa binh Poverty rate hardly reduce in remote districts Mains livelihood: rice, livestock and labor sale Need an integrated policy

17. Agricultural extension in Sonla (AFD hydraulic project)

18. Tên công trình thuỷ lợi Địa điểm Dự kiến khởi công Dự kiến hoàn thành Các xã ảnh hưởng Tưới cho lúa (ha) Tưới cho màu ẩm (ha) Cây trồng đề xuất XãHuyện Phai Nhú Viêng Lán Yên Châu2007 Viêng Lán35,50 Lúa, ngô, trâu bò, lợn, cá Phai Ngùa Chiềng Pằn Yên Châu2007 Chiềng Pằn85,80 Lúa, ngô, trâu bò, lợn, cá, rau Hồ Lái Bay Phỏng Lái Thuận Châu 20092011Phỏng Lái30300 Lúa, ngô, chè, trâu bò, lợn, chè, cá (Rô phi đơn tính, trắm cỏ, chép…), cà phê (Catimor), Thuỷ điện Keo Bắc Nậm Mằn Sông Mã20102012 Chiềng Sơ, Nậm Mằn 1550 Lúa, ngô, trâu bò, lợn, cá Suối Chiếu Mường Thải Phù Yên20092012 Huy Hạ, Huy Thượng, Huy Tân, Mường Thải, Huy Bắc, Quang Huy, Tường Phù, Gia Phù 12200 Lúa, ngô, trâu bò, lợn, cá 5 CT4 huyện13 xã1526,3300 ha

19. Others Rural tourism in Lao cai Food safety policy and institution assessment in Hoa binh

20. Other experience from Northern Mountains Hmong Beef value chain development in Cao bang Seedless persimmon GI in Bac kan Mint Honey Meo vac GI in Ha giang Black agar Collective brand in Cao bang Bao thai rice Collective brand in Bac kan Canna noodle Collective brand in Bac kan …

21. THANK FOR ATTENTION!