1. IDN & EAI in India: Universal Acceptance of IDN 2014.10.30 Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: edmon@dot.asia

2. 22 Languages 9 Scripts 50 Million SMEs

3. Brief History of the Internet in India 1986: ERNET project starts up; email exchange using UUCP protocol 1987: TCP over X.25 established via CWI in Amsterdam 1988: TCP/IP connection to UUNET USA; domain registration for.in 1990: TCP/IP implemented for ERNET centres 1992: Business India launches aXcess, offering email as well as e-news, stock quotes 1995: VSNL introduces public internet access 1996: Major newspapers such as The Times of India, The Hindu, The Indian Express and Hindustan Times set up websites; Rediff.com launched; India’s first cyber cafe launched in Mumbai 2000: Parliament passes Information Technology Act 2000 2003: Wikipedia.org adds Bhojpuri, Marathi, Kannada, Hindi, Kashmiri, Tamil, Telegu, Gujarati, Sanskrit, Sindhi content 2005: Social networking sites like Orkut make their presence felt; online registration of.IN domains begins; Indic language user interface appears on basic cellphones 2010: 3G spectrum auctioned by telecom players after two-year-long process; WiMax licenses auctioned; GoI announces National IPv6 Roadmap; Facebook overtakes Orkut in India

4. .Bharat (.india) Launched: August 21, 2014

5. Languagesnative speakers Bhojpuri33,099,497 Rajasthani18,355,613 Magadh/Magahi13,978,565 Chhattisgarhi13,260,186 Haryanvi7,997,192 Marwari7,936,183 Malvi5,565,167 Mewari5,091,697 Khorth/Khotta4,725,927 Bundeli/Bundelkhan3,072,147 Bagheli/Baghel Khan2,865,011 Pahari2,832,825 Laman/Lambadi2,707,562 Awadhi2,529,308 Harauti2,462,867 Garhwali2,267,314 Nimadi2,148,146 Sadan/Sadri2,044,776 Kumauni2,003,783 Tulu1,890,000 Kodava100,000 Dhundhari1,871,130 Surgujia1,458,533 Bagri Rajasthani1,434,123 Banjari1,259,821 Nagpuria (Varhadi)1,242,586 Surjapuri1,217,019 Kangri1,122,843. भारत.Bharat in Devanagari. ভারত.Bharat in Bangla. భారత్.Bharat in Telugu. ભારત.Bharat in Gujarati بھارت..Bharat in Urdu. இந்தியா.Bharat in Tamil. ਭਾਰਤ.Bharat in Gurumukhi (Punjabi)

6. Businesses Use Local Language

7. Asia @ ~30%; India @~17% Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

9. Sources: US Census Bureau, CNNIC, Tencent, Facebook

10. Asia Occupies ~40% of Global B2C eCommerce Sales Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. Asians More Willing to Spend Online

12. Users Search in Their Native Language

14. Domain Investment & SEO Value Main website / domain Other domains: i.e. Long Tail

15. Location, Location, Location...

16. Universal Acceptance of IDN AND “IDN Email” (EAI: Email Address Internationalization)

23. .Future…

24. JIG: Joint ccNSO-GNSO IDN Working Group

25. Proposed Recommendations A.Recommend IDN TLD operators (including IDN ccTLD, IDN gTLD and IDN gTLD Accredited Registrars) to support Universal Acceptance of IDN TLDs in their own systems B.Allocate specific resources for the advocacy of Universal Acceptance beyond the development of informational materials and toolkits C.Development of informative reference materials for new IDN TLDs (including gTLD and ccTLD) to handle issues of Universal Acceptance D.Direct efforts, lead by staff, with the participation from the community, for further studies to investigate the scope of the issue and what other services or actions could be taken by ICANN to support the Universal Acceptance of IDN TLDs beyond outreach and awareness campaigns

26. Proposed Recommendations A.Get Our Own Act Together B.Make it a Strategic Initiative for ICANN C.Support for New IDN TLDs: Best Practices D.Beyond Outreach: Be Proactive in Facilitating Community Beyond ICANN

30. Universal Acceptance of IDN is a matter of Consumer Trust Registrants will be frustrated and End-Users will be confused, overall trust on the DNS will be harmed

31. DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia.

33. Every.Asia Domain Contributes to Internet Development in Asia

35. NetMission.Asia

37. AsianFilmAwards.Asia The Asian Oscars

38. Asia Pacific Regional Internet Governance Forum (APrIGF) 2010: Hong Kong | 2011: Singapore 2012: Tokyo | 2013: Seoul 2014: New Delhi – August 3-6

39. . Future.hkt. asia. studio. 世界.kids. richardli.app. pccw. box.home. quest. 新闻. now. 香港電訊. 网店.nowtv. 電訊盈科.inc. 网站

42. .Future… not just about volume…

43. Internet of Things fridge.john.asia tv.john.asia oven.john.asia sink.john.asia Internet of Names

44. Identities that Connect with People

47. Every.Asia Domain Contributes to Internet Development in Asia love.from.asia Edmon Chung