1. Adventures of the Mommy Safety Blogger Jessica Saunders, MPA, CPSTI Safe Kids Greater Dayton Dayton Children’s Hospital 1

2. My Journey 2 Choosing a car seat Motherhood Drop side crib Seatbelts for “the belly” Lifejackets Childproofing

3. Why Blog? Connect with target market – health and safety decision makers (moms) Position as pediatric safety expert Drive to website Child advocacy Quick posting and response Connect with other online and social media Be your own publisher Build relationships and dialogue! 3

4. Tips and Tricks Repurpose, repurpose, repurpose! Safe Kids “Swiss Cheese” Press Releases FAQs and Fact Sheets Interesting recalls Videos and other media 4

5. Tip 1: Repurpose Content 5

6. Tips and Tricks Grab the Reader! Interesting headlines Relevant commentary Controversial topics Seasonal issues Personal stories Photos and video 6

7. Tip 2: Grab the Reader Top “Safety Mom” Posts to Date by views Pinteresting…car seat covers (1,158) There is no word for a parent who loses a child (664) The “B” and microbiomes (426) You’ve been pinned! (363) The dangers of detergent pods (334) Seriously…breath-holding spells??? (280) Left alone in a hot car (277) Pet peeves and me (234) No word for a parent who loses a child (208) Things that go bump in the night…night terrors (204) 7

8. Tips and Tricks Integrate within your portfolio Let your listening be your inspiration Share via social media channels Market as a safety blogger Share infographics, photos and videos 8

9. Tip 3: Integration 9

10. Questions Jessica Saunders Dayton Children’s Hospital Safe Kids Greater Dayton (937) 641-3385 saundersj@childrensdayton.org http://blog.childrensdayton.org/ 10