1. MEAT AND POULTRY TRACEABILITY IMPLEMENTATION GUIDE
A Document Overview for the FDA-FSIS Public Meeting

2. Guide Objectives
Create an industry document that provides a unified approach to product traceability across the meat and poultry supply chain in the US and globally
Minimize traceability differences among all fresh food sectors for ease of supplier and retailer implementation
Use global data standards for barcodes and electronic messages

3. Background
Partners include suppliers, retailers, industry trade associations, and GS1 US, a global standards organization
Part of a Fresh Food Trade Association Round-Table initiative to provide coordinated traceability implementation guidance across all fresh food sectors – produce, meat, dairy, and seafood.
Intended as a complementary guide to that issued for produce by GS1 in July 2009

4. Guide Covers:
All Meat Supply Chain Segments, Except Animal Production:
Suppliers (beginning with delivery of live animal)
Processors and Distributors
Food Service and Retail Channels
All Meat Packaging Types:
Case-ready, Fixed-Weight
Case-ready, Variable Weight
Store-Processed, Variable Weight
All Meat Product Packaging Levels that addresses the Pallet, Case, and Consumer Item

5. Product Case Label Example
Both human-readable and barcode-scannable trace data is addressed.
GS1-128 Barcode with Global Trade Item Number (GTIN) and Lot #

6. Consumer Item Label Example
Variable Measure Consumer Item Label
Type 2 UPC-A Barcode with Generic Item Reference

7. Consumer Item Label with New Barcode Technology
UPC-2 with 12 digits increased to 78 digits – can capture trace data at POS to consumer
GS1 DataBar Barcode with GTIN and Sell-By Date (Available in 2010)

8. Next Steps Towards Publication
Now integrating trade comments to create final document by January 2010.
Release Final Draft as interim US guidance
GS1 US will coordinate draft review with GS1 Canada and GS1 Mexico
Depending upon response, will publish as an official US, North American, or global GS1 traceability document by late 2010

9. QUESTIONS AND DISCUSSION
Douglas Bailey
Chairman, mpXML