1. 1 An overview of San Mateo County “younger” demographics and workforce retention issues David C. Latterman University of San Francisco April 2013

2. 2 Talk overview San Mateo age demographics and projections Economic stats Housing stats Other factors to attract retain younger residents Political considerations Summary: SM County is economically in good shape, will need housing to keep up. SM Co. is more than just tech for younger workers. Will need to compete to prioritize workforce retention in public policy. Younger residents have their own needs.

3. 3 Factors in regional job attraction and retention Jobs Housing Proximity or transit to jobs Culture Schools and family friendly

4. 4 SM County overview Geography 2010 Total population % 22-29% 30-39% 22-39 San Mateo County, California718,45110.3%14.5%24.8% Daly City city, California101,12313.0%14.5%27.5% San Mateo city, California97,20710.7%16.6%27.3% Redwood City city, California76,81511.0%16.7%27.6% South San Francisco city, California63,63211.4%14.7%26.1% San Bruno city, California41,11411.5%14.5%26.0% Pacifica city, California37,2349.3%13.2%22.5% Menlo Park city, California32,0269.9%15.2%25.1% Foster City city, California30,5678.8%17.6%26.4% Burlingame city, California28,8068.8%15.9%24.7% San Carlos city, California28,4066.0%13.3%19.2% East Palo Alto city, California28,15514.8%15.7%30.5% Belmont city, California25,8359.0%14.8%23.8% Millbrae city, California21,5327.7%11.2%18.9% San Jose-Sunnyvale-Santa Clara, CA Metro Area 1,836,91111.3%15.5%26.8% San Francisco County, California805,23516.1%18.7%34.8% Source: US Census

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8. 8 Population changes since 2000 Source: US Census

9. 9 SM Co. pop projections to 2060 201020202030204020502060 719,729747,563803,288850,112895,603928,706 Total pop Source: Cal DoF

10. 10 Econ stats, Feb 2013 Area NameEmployedUnemployment rate Hillsborough town4,8002.5% Millbrae city10,1003.0% Atherton town3,1003.3% San Carlos city15,8003.9% El Granada CDP3,5004.0% Burlingame city16,0004.2% Foster City city16,8004.3% San Mateo city50,3004.6% Menlo Park city16,1004.7% Belmont city14,7005.0% San Bruno city22,3005.1% Redwood City city41,7005.8% San Mateo County376,3005.9% Half Moon Bay city6,3006.0% San Francisco County453,1006.3% Pacifica city22,2006.8% South San Francisco city31,1007.2% West Menlo Park CDP1,9007.2% Daly City city53,1007.3% San Jose-SC-Sunnyvale MSA879,5007.6% Broadmoor CDP2,0009.3% Brisbane city2,20010.4% North Fair Oaks CDP7,30012.3% East Palo Alto city11,80014.1% Source: Cal LMI

11. 11 Current jobs and projections, SM Co. Source: Cal LMI SICClassification20102020Job change% change Total Employment1,047,9001,243,900196,00018.7 Self Employment (A)89,10099,70010,60011.9 Unpaid Family Workers (B)70080010014.3 Private Household Workers (C)23,80029,5005,70023.9 Total Farm2,4002,200-200-8.3 Total Nonfarm931,9001,111,700179,80019.3 1133,21 Mining and Logging200 00.0 23 Construction32,40041,0008,60026.5 31-33 Manufacturing37,00045,3008,30022.4 42 Wholesale Trade23,90026,6002,70011.3 44-45 Retail Trade86,800103,70016,90019.5 22 Utilities5,5005,200-300-5.5 48 Transportation and Warehousing30,80036,4005,60018.2 51 Information38,80052,70013,90035.8 52 Finance and Insurance58,10059,7001,6002.8 53 Real Estate and Rental and Leasing19,00021,0002,00010.5 54 Professional, Scientific, and Technical Services121,500168,10046,60038.4 55 Management of Companies and Enterprises21,70021,600-100-0.5 56 Administrative and Support and Waste Management and Remediation Services 50,30061,20010,90021.7 61 Educational Services (Private)26,40034,0007,60028.8 62 Health Care and Social Assistance82,60096,60014,00016.9 71 Arts, Entertainment, and Recreation19,60023,5003,90019.9 72 Accommodation and Food Services103,100127,30024,20023.5 81 Other Services (excludes 814-Private Household Workers) 37,80043,9006,10016.1 Government136,300143,7007,4005.4

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13. 13 Where we are Going to add ~200K jobs from 2010-2020 Most of SM Co. is employed, so workers have to mostly come from somewhere else Will need to add housing and office space to accommodate If not, people will move to SF and South Bay, and will eventually look for opportunities closer to home

14. 14 Projected Housing Growth Redwood city: 2153 units SSF: ~250 res units and a lot of office space Daly City: Perceived need of 700 units after 2009 Brisbane: Baylands San Mateo: Bay Meadows Probably not enough, even without the NIMBYs

15. 15 Other factors for younger workers Transit – If workers live in SF of South Bay (or within SM Co.), need better transit – Climate change will deprioritize roads, eventually Culture – Will young workers want to “hang out” in SM Co.? Family growth – Schools, parks…a lot of this is the government(s) – What does housing look like? (2-3 bd)

16. 16 A word about voter turnout, civic engagement in SM Co. 18-3536-5051-6566+ Reg voters86,41194,259102,80768,720 % Dem49 53 % GOP12172129 % DTS or NPP34302215 % Voted in 201262798586 Last 5 turnout index1.52.53.23.7 Source: Cal MVF Nov 2012: 72% Obama Nov 2010: 66% Brown

17. 17 Conclusions While a lot of new jobs will be tech, it won't be all of them. So while we can focus on young techies, don't overthink them. Most new jobs will have young people coming from without. So there better be housing for them, and things to do. Moreover, there should be housing families can grow into. And easy commutes. We in San Francisco are always looking to poach these people. As is Silicon Valley. What does SM County offer? In the big public policy picture, the aging workforce is going to swamp any Gen X/Y issues. If you care about retaining younger workers, then you need to make an argument as to why they should get priority over the older residents.

18. 18 Extras

19. 19 SM Co. Political Index

20. 20 Major SM Co. Employers, 2013 Employer NameLocationIndustry AB SCIEX Foster CityScientific Apparatus & Instruments-Mfrs Burlingame Millbrae Yellow Cab BurlingameTaxicabs & Transportation Service Electronic Arts Inc Redwood CityGame Designers (Mfrs) Forced Dump Debris Box Svc BurlingameGarbage Collection Franklin Resources Inc San MateoInvestment Management Franklin Templeton Instnl LLC San MateoInvestments Franklin Trust Co San MateoMutual Funds Gilead Sciences Inc Foster CityBiological Products (Mfrs) Guckenheimer Inc Redwood CityFood Service-Management Health Science Library Daly CityServices NEC Kaiser Permanente Medical Ctr Redwood CityHospitals Kaiser Permanente Medical Ctr South San FranciscoHospitals Mphasis San MateoComputers-System Designers & Consultants Oracle Corp Redwood CityComputer Software-Manufacturers Peninsula Medical Ctr BurlingameHospitals San Francisco Intl AIRPORT-SFO San FranciscoAirports San Mateo County Behavior San MateoGovernment Offices-County San Mateo County Human Svc BelmontCounty Government-Social/Human Resources San Mateo Medical Ctr San MateoCrisis Intervention Service SRI International Inc Menlo ParkResearch Service Stanford Linear Accelerator Menlo ParkResearch Service US Interior Dept Menlo ParkFederal Government-Conservation Depts Visa Inc Foster CityCredit Card & Other Credit Plans Visa International Svc Assn Foster CityCredit Card & Other Credit Plans Visa USA Inc Foster CityCredit Card & Other Credit Plans Source: Cal LMI