1. REPUBLIC OF TURKEY MINISTRY OF CULTURE AND TOURISM DIRECTORATE GENERAL FOR INVESTMENTS AND OPERATIONS IMPLEMENTATION OF TOURISM POLICY IN TUREKY

2. TOURISMTOURISM REVIVES THE INVESTMENTS CREATES NEW EMAPLOYEMNT OPPORTUNTIES SPEEDS UP THE ECONOMIC DEVELOPMENT ACCELERATES THE CULTURAL INTERACTION CONTRIBUTES IN COUNTRIES PROFILE BRINGS ALONG SUSTAINABLE PEACE

3. NUMBER OF TOURISTS AND TOURISM RECEIPTS IN TURKEY AND AROUND THE WORLD

4. NUMBER OF TOURISTS FROM AROUD THE WORLD (MILLION) 1980 – 2012 Increase rate is approximately 4 fold.

5. WORLD TOURISM RECEIPTS (USD BİLLİON) 1980-2012 approximately 11 fold increase.

6. WORLD RANKING IN NUMBER OF TOURISTS AND TOURISM RECEIPTS - 2012 Number of Tourists (Million)Tourism Receipts (USD Billion) RankCountry2012RankCountry2012 1 FRANCE 83.01 U.S.A 126.2 2 U.S.A 67.02 SPAIN 55.9 3 CHINA 57.73 FRANCE 53.6 4 SPAIN 57.74 CHINA 50.0 5 ITALY 46.45 ITALY 41.2 6TÜRKİYE35.76 GERMANY 38.1 7 GERMANY 30.47 ENGLAND 36.4 8 ENGLAND 29.38 THAILAND 33.8 9 RUSSAIN FED.. 25.79 AVUSTRALIA 31.8 10 MALAYSIA 25.010TÜRKİYE25.7 TOTAL1.035TOTAL1.076

7. NUMBER OF TOURISTS IN TURKEY (million) 1980-2012 increase rate is approxımately 30 fold.

8. TOURISM RECEIPTS IN TURKEY (Usd billion)  1980-2012, approximately 97 FOLD increase.

9. TOURISM’S ECONOMIC IMPORTANCE IN TURKEY  Contribution to the employment  Helps fund the current deficit  Contribution in easing the foreign trade deficit  Contribution to the export revenues  Contribution to the GDP

10. EVOLUTION OF TOURISM IN TURKEY I ST TERM (1970-1983)  Planning  Standardisation of touristic facilites  International tourism cooperation agreements  Licensing the accomodation facilities and restaurants

11. 2ND TERM (1983-2003)  Tourısm Incentıve Law and other supportıng measures  Allocation of Lands  Infrastructure Development  Diversifying the touristic facilites, their standardisation and inspection EVOLUTION OF TOURISM IN TURKEY

12. 3RD.TERM(2003 - )  Start of the leap in Turkish tourism  Diversification of tourism products  More foreign investment  New investment areas  Branding  Country profile  Independent destinations  Global trends in tourism  Sustainable tourism EVOLUTION OF TOURISM IN TURKEY

13.  Pioneering tourism in increasing employment and regional development  By 2023 makıng turkey an ınternatıonal brand among the first 5 in number of tourists and tourism receipts. TURKEY TOURISM STRATEGY 2023 VISION

14. 1.Diversifying tourism 1.Making tourism a year long activirty 2.Promoting new genres of tourism 3.Creating new destinations 4.Making tourism a leading sector 5.Taking Turkey among the top 5 globally by 2023 TURKEY TOURISM STRATEGY 2023 VISION

15. 7. To become an international brand 8.raising the quality of the existing tourism areas and prioritisng the areas to be improved upon TURKEY TOURISM STRATEGY 2023 VISION

17. THERMAL TOURISM Oruçoğlu Termal, Afyon Yalova Termal Tesisleri Balçova Termal Otel, İzmir Umut Termal Otel, Sarayköy-Denizli

18. TURKEY is among the top 5 in the world and ranks 1st in EUROPE in terms of resource richness. TURKEY ranks 3rd in EUROPE with 240 spas after İTALY wıth 300 and GERMANY with 260. 73 of these spas are tourism attractions 5 of them have been declared as culture and tour is m protection and development areas. GEOTHERMAL POTENTIAL OF TURKEY

19. TARGETS OF THERMAL TOURISM Short Term : 50.000 BEDS Middle Term : 200.000 BEDS Long Term : 500.000 BEDS TO BECOME WORLD’S TOP THERMAL TUORISM DESTINATION

20. T H ERMAL T OU R IS M 20062013 THERMAL FACILITIES Number of Hotels Number of Beds Number of Hotels Number of Beds Tourism Operation Licence 379.7367422.326 Tourism Investment Licence 82.4383113.998 Licenced by Municipality 335.593436.033 TOTAL7817.76714842.357

21. ‘MODERN’ AND ‘OUALIFIED’ THERMAL TOURISM FACILITIES THERMAL HOTEL + CURE CENTER (treatment and therapy) + CURE PARKS (rekreation/relaxation/entertainment)

22. WINTER TOURISM

23. City Rank Congresses with more than 300 participants Congresses with more than 500 participants 1. Paris 1. İstanbul 2. Barselona / İstanbul 2. Paris 4. Berlin / Vienna3. Singapore / Vienna 6. Singapore5. Berlin 7. Seoul6. Barselona 8. Lisbon / Stockholm7. Seoul 10. Madrid8. Londra 9. Stockholm 10. Lisbon / Madrid CONGRESS TOURISM

24. Efes Congress Center

25.  Belek was europe’s best golf destination in 2008  World golf championship was held in Turkey in 2012.  Turkish airlines open 2013 tournament was held in Turkey in November. GOLF TOURISM- REWARDS

26. GOLF TOURISM

30. THANK YOU...