1. Mission Statement Overview
Provided courtesy of
BaiDos Project Management & HR Assistance

2. Mission Statements Peter Drucker Sampling of Drucker’s Key Principles
Conceived Mission Statement, 1940’s
Sampling of Drucker’s Key Principles
Make Things Simple
Planned Abandonment
Management by Objectives

3. Mission Statements Profit Accountability Customer Service Articulates
Drucker’s philosophical basis for a mission statement
Drucker’s belief about need for a mission statement
Profit
Accountability
Customer Service
Articulates
Purpose or reason for organization’s existence
What is important to the organization
Provides foundation for organizational culture
Inspires passion
Provides baseline for daily direction & decisions

4. 3 Parts to Mission Statement
Mission Statements
Summary Benefits
3 Parts to Mission Statement
Organizational Direction
Goals, objectives, outcomes
Organizational Accountability
Board & CEO to customers, employees, funders & vice versa
Inspiration
Guidepost
Hiring practices, fundraising, marketing, etc.
A mission statement describes
What organization does (Products or Services)
Why organization exists or how it achieves purpose (Aim)
Who organization serves (Customers)

5. What does this organization do?
A Favorite Mission Statement (Can you identify Organization & Mission Statement Parts?)
“Reach out to the destitute on the streets, offering whole-hearted service to poorest of the poor.”
What does this organization do?
How does this organization achieve its purpose?
Who does this organization serve?

6. Name that Tune (oops) Organization
“_____’s mission is to organize the world’s information & make it universally accessible & useful.” “_____ is to be one of the world’s leading producers & providers of entertainment & information. We create happiness by providing the finest entertainment to people of all ages, everywhere.” “Saving people money so they can live better. To become the worldwide leader in retailing. Our first responsibility is to provide all consumers with the best products & services with guaranteed satisfaction under one roof.” _____

7. Guidelines for Writing a Mission Statement
Strike a balance between brevity & detail
Write in understandable language
No jargon or buzzwords such as (CQI, world-class, quality)
Use words that are compelling, informative and that stimulate interest
Ask a 12-year-old to explain the mission in her words
Can the mission fit on a tee shirt?

8. “How can you recognize that an organization is living its Mission Statement?
From a customer’s viewpoint?
From an employee‘ viewpoint?

9. Vision Statement
A Vision Statement, by contrast, is not about what the organization currently does, but what it hopes to become
Catapults organization into future
Captures ideal state that organization strives to achieve
Forces organization to stretch self