1. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care

2. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Phoenix, AZ February 4 - February 6, 2005 Sponsored by: Managed by:

3. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care The Pointe Hilton Resort At Squaw Peak Spectacular Mountain Vistas As The Backdrop Spectacular Mountain Vistas As The Backdrop Renal Care Professionals With A Passion For Quality Care Renal Care Professionals With A Passion For Quality Care Develop Strategies To Remove Economic Barriers To "Ideal" Patient Care Develop Strategies To Remove Economic Barriers To "Ideal" Patient Care

4. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Gain Exposure For Your Company...As An Exhibitor...As An Exhibitor...As An Exhibitor...As An Exhibitor...As An Event Or Scholarship Sponsor...As An Event Or Scholarship Sponsor...As An Event Or Scholarship Sponsor...As An Event Or Scholarship Sponsor...As A Premium Item Sponsor...As A Premium Item Sponsor...As A Premium Item Sponsor...As A Premium Item Sponsor

5. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care...As An Exhibitor Direct Exposure To Your Target Market Direct Exposure To Your Target Market A Limited Number Of Exhibitors Accepted A Limited Number Of Exhibitors Accepted Space Limited To One 8'X10' Booth Per Exhibitor Space Limited To One 8'X10' Booth Per Exhibitor RETURN

6. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care...As An Exhibitor Exhibit Hours Exhibit Hours Exhibit Hours Exhibit Hours Exhibit Space Rental Rates Exhibit Space Rental Rates Exhibit Space Rental Rates Exhibit Space Rental Rates Exhibit Space Floor Plan Exhibit Space Floor Plan Exhibit Space Floor Plan Exhibit Space Floor Plan Exhibit Rules and Regulations Exhibit Rules and Regulations Exhibit Rules and Regulations Exhibit Rules and Regulations Reserve Early for Best Locations! Reserve Early for Best Locations! Reserve Early for Best Locations! Reserve Early for Best Locations! RETURN

7. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care...As An Event Or Scholarship Sponsor Welcome Reception Welcome Reception Welcome Reception Welcome Reception Breakfast in the Exhibit Hall Breakfast in the Exhibit Hall Breakfast in the Exhibit Hall Breakfast in the Exhibit Hall Coffee and Refreshment Breaks Coffee and Refreshment Breaks Coffee and Refreshment Breaks Coffee and Refreshment Breaks Lunch with the Exhibitors Lunch with the Exhibitors Lunch with the Exhibitors Lunch with the Exhibitors Evening Reception and Dinner Evening Reception and Dinner Evening Reception and Dinner Evening Reception and Dinner RETURN

8. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care...As An Event Or Scholarship Sponsor Golf Tournament Events Golf Tournament Events Golf Tournament Events Golf Tournament Events Tennis Tournament Events Tennis Tournament Events Tennis Tournament Events Tennis Tournament Events Shopping Event Shopping Event Shopping Event Shopping Event Scholarships for Patient Participants Scholarships for Patient Participants Scholarships for Patient Participants Scholarships for Patient Participants RETURN

9. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care...As A Premium Item Sponsor Room Key Personalization Sponsor Room Key Personalization Sponsor Room Key Personalization Sponsor Room Key Personalization Sponsor Tote Bags Tote Bags Tote Bags Tote Bags Polo Shirts Polo Shirts Polo Shirts Polo Shirts Badge Holder/Lanyards Badge Holder/Lanyards Badge Holder/Lanyards Badge Holder/Lanyards RETURN

10. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care...As A Premium Item Sponsor Notepads Notepads Notepads Pens Pens Pens Mugs Mugs Mugs Suggestions for other premium items are welcomed! Suggestions for other premium items are welcomed! RETURN

11. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care We look forward to seeing you in Phoenix! Keep focused on the patient! Keep focused on the patient! We have a profession because someone’s kidneys do not work! We have a profession because someone’s kidneys do not work! Help us make life better for the kidney patient! Help us make life better for the kidney patient! Thanks! Thanks!

12. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Exhibitor Information Exhibit Hours: Thursday, February 34:00 pmto7:00 pmInstallation Friday, February 47:00 amto8:00 amExhibits & Continental Breakfast 9:30 amto10:15 amExhibits & Refreshment Break 11:45 amto1:00 pmExhibits and Lunch 2:30 pmto3:15 pmExhibits and Refreshment Break 5:30 pmto7:00 pmExhibits and Networking Reception Saturday, February 57:00 amto8:00 amExhibits & Continental Breakfast 9:30 amto10:15 amExhibits & Refreshment Break Sunday, February 67:00 amto8:00 amExhibits & Continental Breakfast 9:30 amto10:15 amExhibits & Refreshment Break 11:45 amto1:00 pmExhibits and Lunch 1:15 pmto4:00 pmDismantling RETURN

13. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Exhibitor Information Exhibit Space Rental Rates Standard in-line booth$1,800.00 Standard in-line booth$1,800.00 Corner in-line booth$2,000.00 Corner in-line booth$2,000.00 12- month display advertisers in Nephrology News & Issues receive a $200.00 discount on this rate 12- month display advertisers in Nephrology News & Issues receive a $200.00 discount on this rate RETURN

14. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Exhibitor Information Rental of exhibit space includes: Two-line Company ID Sign Two-line Company ID Sign Company Listing In Program Book Company Listing In Program Book Pipe And Drape Pipe And Drape Standard Carpeting Standard Carpeting RETURN

15. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Exhibitor Information Exhibit Hall Floor Plan The Pointe Hilton Resort at Squaw Peak Anasazi Ballroom (All booths are 8' x 10') RETURN

16. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Exhibit Rules and Regulations Payment in full must accompany Application and Contract for Exhibit Space Payment in full must accompany Application and Contract for Exhibit Space Limit of one 8' X 10' space for each exhibiting organization Limit of one 8' X 10' space for each exhibiting organization Full details in Exhibitor Prospectus Full details in Exhibitor Prospectus RETURN

17. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Reserve Early for Best Locations! Deadline for booth reservation is August 4, 2004 Deadline for booth reservation is August 4, 2004 Forms can be completed online or downloaded for completion and mailing Forms can be completed online or downloaded for completion and mailing RETURN

18. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Welcome Reception...........$20,000 Participants in the KDEC are invited to the Welcome Reception on Thursday evening where colleagues gather together to learn from each other and to learn about the latest innovations in their respective fields. Corporate sponsorship of these events will be prominently displayed. Participants in the KDEC are invited to the Welcome Reception on Thursday evening where colleagues gather together to learn from each other and to learn about the latest innovations in their respective fields. Corporate sponsorship of these events will be prominently displayed. RETURN

19. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Breakfast in the Exhibit Hall..........................$4,500 The program spans three days, with breakfast scheduled in the Exhibit Hall each day, providing opportunity for exhibitors to meet and interact with participants. Corporate sponsorship of these events will be prominently displayed. The program spans three days, with breakfast scheduled in the Exhibit Hall each day, providing opportunity for exhibitors to meet and interact with participants. Corporate sponsorship of these events will be prominently displayed. RETURN

20. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Coffee and Refreshment Breaks............$3,000 The program is interspersed with coffee and refreshment breaks providing opportunities for exhibitors to meet and interact with participants. Corporate sponsorship of these events will be prominently displayed. The program is interspersed with coffee and refreshment breaks providing opportunities for exhibitors to meet and interact with participants. Corporate sponsorship of these events will be prominently displayed. RETURN

21. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Lunch with the Exhibitors.....................$8,000 An excellent opportunity to interact with a diverse group of renal care professionals and patients intent on making a difference in the renal care delivery system. Corporate sponsorship of these events will be prominently displayed. An excellent opportunity to interact with a diverse group of renal care professionals and patients intent on making a difference in the renal care delivery system. Corporate sponsorship of these events will be prominently displayed. RETURN

22. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Evening Reception............$10,000 and Dinner.........................$20,000 The Networking reception on Friday evening is a prime event where colleagues gather together to reflect on the day’s proceedings. Corporate sponsorship of these events will be prominently displayed. The Networking reception on Friday evening is a prime event where colleagues gather together to reflect on the day’s proceedings. Corporate sponsorship of these events will be prominently displayed. RETURN

23. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Golf Tournament Events Using a scramble format, the tournament will benefit the American Kidney Fund and will include many special individual hole events, sponsored by renal care community vendors. Corporate sponsorship of these events will be prominently displayed. Using a scramble format, the tournament will benefit the American Kidney Fund and will include many special individual hole events, sponsored by renal care community vendors. Corporate sponsorship of these events will be prominently displayed. RETURN

24. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Tennis Tournament Events This tournament will include men’s and women’s singles, plus men’s and women’s doubles and mixed doubles events to benefit the American Kidney Fund. Corporate sponsorship of this event will be prominently displayed. This tournament will include men’s and women’s singles, plus men’s and women’s doubles and mixed doubles events to benefit the American Kidney Fund. Corporate sponsorship of this event will be prominently displayed. RETURN

25. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Shopping Event For the less athletically inclined, a shopping event at the Biltmore Fashion Park will result in “trophies” on display at the Saturday Evening Dinner and Awards Banquet. Corporate sponsorship of this event will be prominently displayed. For the less athletically inclined, a shopping event at the Biltmore Fashion Park will result in “trophies” on display at the Saturday Evening Dinner and Awards Banquet. Corporate sponsorship of this event will be prominently displayed. RETURN

26. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Scholarships for Patient Participants Since the focus of the Conference is the patient, we want to insure patient presenters are included. Corporate sponsorship of scholarships for patient presenters will be prominently acknowledged in all program sessions. Since the focus of the Conference is the patient, we want to insure patient presenters are included. Corporate sponsorship of scholarships for patient presenters will be prominently acknowledged in all program sessions. RETURN

27. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Room Key Personalization Sponsor.....$5,000 Upon check-in, each attendee will receive a room key with the KDEC logo and the sponsor’s logo displayed on the key card. Each time the key is used, the key sponsor will be acknowledged. This is a great added exposure for the sponsor. Upon check-in, each attendee will receive a room key with the KDEC logo and the sponsor’s logo displayed on the key card. Each time the key is used, the key sponsor will be acknowledged. This is a great added exposure for the sponsor. RETURN

28. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Tote Bags............................$2,500 At registration, attendees will be given a tote bag containing the program book, and conference materials in a tote bag featuring the KDEC Conference logo and the sponsor’s logo. The sponsor receives “billboard” exposure during the Conference. At registration, attendees will be given a tote bag containing the program book, and conference materials in a tote bag featuring the KDEC Conference logo and the sponsor’s logo. The sponsor receives “billboard” exposure during the Conference. RETURN

29. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Polo Shirts...........................$5,000 Included in the Conference materials distributed at registration is a commemorative polo shirt bearing the KDEC Conference logo and the sponsor’s logo on the sleeve. Sponsor’s exposure extends well beyond the life of the Conference. Included in the Conference materials distributed at registration is a commemorative polo shirt bearing the KDEC Conference logo and the sponsor’s logo on the sleeve. Sponsor’s exposure extends well beyond the life of the Conference. RETURN

30. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Badge Holder/Lanyards..................$2,000 During the Conference, admission to all sessions will be by badge only. The registrants will receive their badge holder and lanyard with their conference materials. This item affords a “billboard” opportunity for the sponsor. During the Conference, admission to all sessions will be by badge only. The registrants will receive their badge holder and lanyard with their conference materials. This item affords a “billboard” opportunity for the sponsor. RETURN

31. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Notepads.............................$2,500 Attendees will receive a Notepad in their conference materials with the KDEC logo and the sponsor’s logo prominently displayed. The sponsor will continue to gain valuable exposure long after the Conference. Attendees will receive a Notepad in their conference materials with the KDEC logo and the sponsor’s logo prominently displayed. The sponsor will continue to gain valuable exposure long after the Conference. RETURN

32. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Pens...................................$1,500 Attendees will receive a quality writing instrument in their conference materials with the KDEC logo and the sponsor’s logo prominently displayed. The sponsor will continue to gain valuable exposure long after the Conference. Attendees will receive a quality writing instrument in their conference materials with the KDEC logo and the sponsor’s logo prominently displayed. The sponsor will continue to gain valuable exposure long after the Conference. RETURN

33. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care Mugs...................................$2,500 Mugs provided by the sponsor and bearing both the KDEC Conference logo and the sponsor’s logo will be used during the coffee breaks. The sponsor will continue to gain valuable exposure long after the Conference from this investment. Mugs provided by the sponsor and bearing both the KDEC Conference logo and the sponsor’s logo will be used during the coffee breaks. The sponsor will continue to gain valuable exposure long after the Conference from this investment. RETURN

34. Kidney Disease Economics Conference Balancing Economics & Quality in Renal Care We look forward to seeing you in Phoenix! Keep focused on the patient! Keep focused on the patient! We have a profession because someone’s kidneys do not work! We have a profession because someone’s kidneys do not work! Help us make life better for the kidney patient! Help us make life better for the kidney patient! Thanks! Thanks!