1. Tree Tran 2.009 Orange Team Final Presentation December 12, 2005

2. Outline Customer Needs Solution Competition Customer Feedback Market Financials

3. Customer Needs Saplings weigh 50-450 lbs Difficult to transport, plant, and position in hole Cannot handle tree by trunk

4. Solution: TreeTran

5. Product Comparison DollyToadTran Load capacity 700 lbs450 lbs Device portability HighLowHigh FoldableNo Yes Lowers tree into hole NoYes Affordability $450$2520$1200

6. Video & Feedback “I can’t believe I just planted a tree with your device! This is awesome… it is exactly what [CityRoots] is looking for! – Trina Hofreiter, CityRoots “It’s so easy to move around, even with a heavy tree on it.” – East Campus resident

7. Market Industry size: $33.5 billion spent in Do-It-Yourself gardening and landscaping 3 million trees planted privately each year by individuals

8. Market Target customers: landscapers 1.1 million workers equipment rental companies 4000+ nationwide non-profit organizations that plant trees 47 major organizations

9. Business Model Tree Trandistributor landscapersequipment rental companies non-profit organizations

10. Financials Total cost: $400/unit Manufacturing Cost Market Penetration Price: $1200/unit 1500 units/year sold

11. Financials IRR=25% with $500,000 initial investment 2 nd year break even 3 rd year steady-state: 1500 units/yr sold (2% market) $270,000 net profit by end of 3 rd year Profit Growth Year

12. Acknowledgements Course instructor: David Wallace Lab instructors: David Gossard, Doug Vincent Pappalardo staff: Dick Fenner, Joe Cronin, Bob Gertsen, Steve Haberek, Bob Nuttal Team mentors: Ethan Crumlin (MIT), Ben Linder (Olin) 2.009 instructors, TAs, and Maureen Lynch Urban Ecology Institute: Trina Hofreiter (CityRoots) MIT Libraries

13. References “Community Forest Partnership.” Urban Ecology Institute. http://www.bc.edu/bc_org/research/urbaneco/program/default.html http://www.bc.edu/bc_org/research/urbaneco/program/default.html “Community Tree Planting Guide - Time for Trees.” Tree Trust. http://www.na.fs.fed.us/spfo/pubs/uf/treeguidehtm/chapter1.htm#Chapter%201 http://www.na.fs.fed.us/spfo/pubs/uf/treeguidehtm/chapter1.htm#Chapter%201 “How to Plant Trees.” The National Arbor Day Foundation. http://www.arborday.org/trees/video/howtoplant.cfm http://www.arborday.org/trees/video/howtoplant.cfm “Organizations that Plant Trees.” Marshall House. http://www.mhmail.com/Trees.html http://www.mhmail.com/Trees.html “Volunteering and Tree Planting.” The National Arbor Day Foundation. http://www.arborday.org/programs/volunteers/textstates.cfm http://www.arborday.org/programs/volunteers/textstates.cfm

14. Tree Planted Too Deep

15. Tree Tran Load Rating

16. Tree Tran in Truck Bed