1. Moxa Company Introduction
and Industrial Ethernet Market Trend Overview
Andrew Hsu/EMEA Sales manager
Moxa Networking

2. Vision
Building
Automation
Utility
Transportation
Factory
POS/ATM
Telcom
To be the Leading Brand of World-Class Device Networking Solutions for Industrial Automation.

3. Moxa Group Moxa Technology Moxa Networking ICS ; ECC ; I /O Division
IEI ; DVN Division
Started up since 1987 , USD$47M Turn over
250 employees
46 employees
Mission:
*Industrial Ethernet *DVN solution
Mission:
Serial Connectivity ,& Embedded Computing &I/O Networking Solutions

4. Moxa Group Revenue Growth
Moxa Group Average Annual Sales Growth: 25%
Moxa Networking 2005 Growth rate :90% than 2004
Unit: US$ Million

5. Our Key Customers :

6. Award and Certificate

7. Y2005 news in Moxa
Moxa CPU ready

8. And the first Moxa InnoVa award
Y2005 news in Moxa
Launch
Got iF award
And the first Moxa InnoVa award

9. Global Sale/Service Network Quick Response to Your Inquiries
MEU
MCN
MUS
MOXA HQ
This map of the World is very descriptive. We have marked the locations of our 38 worldwide Distributors in orange, and our branch offices in green. As you can see, Moxa has the world covered.
Our promise is to maintain a long term commitment and relationship between MOXA and our Distributors.
MOXA has branch offices in the most competitive markets. In the US, in China, and in Germany.
The mission of these branch offices is to promote Moxa’s brand awareness, and to get closer to the local market.
In closing, let me just say that we have a busy, but I think very useful program set up for you, both today and tomorrow. Please listen closely to the speakers, and then let us know your own valuable ideas. About products, about marketing, and about how we can work together to conquer the market.
MOXA
Distributors

10. MOXA Core Competence Brand Great repatuation Focus Core Competence
Total Networking connectivity solution
Quality
ISO 9001 ,14001Certification,
5 Year Warranty
Moxa has four main strengths. Our Core Competence is in:
The Moxa Brand: Moxa is looked on as a very good brand name in the Industrial Communications market.
Channel: We have very good Channel Partners.
Technology: For 15 years, our R&D Team has been dedicated to designing and producing high quality Network and Communications Products.
Service: We now have a mature Global Technical Service System.
Technology
years R&D Experience,
fast and flexible product development
Service
Worldwide Service Net

11. Industrial Ethernet Market Trend Overview
If you have been to Hanover Messe Germany this April, you can see the hottest topic , one is the Robot dog playing soccer ,another one is Ethernet in automation network.

12. Industrial Control & Automation
Market Segments
Discrete Industries
Process Industries
Oil & Gas
Chemical& Petrochemicals
Electric Power
Food & Beverage
Cement & Glass
Pharmaceutical
Pulp & Paper
Textiles
Water & Wastewater
Mining
Automotive
Aerospace & Defense
Electrical
Electronic&Semiconductor
Building Automation
Furniture & Wood Products
Apparel & Leather Pro.
Plastic & Rubber Pro.
Printing & Publishing
Hybrid
Food & Beverage
Pharmaceuticals
Biotech
Chemical
Water& Wastewater
Originally,when we define control and automation market ,we can spread to two kinds.They are discrete industries and process industries,for example,automotive is a typical industry for discrete industries .Its procedure of production are discrete,and the IO is fewer at every node,so many PLC control system were installed into these industries.However ,process industries is continual operation,and there are many IO in this kind of industry.Oil and gas is typical industry for process industries.Therefore,we can find many DCS system installed in process industries.Few years ago ,PLC system still is main approach for discrete industries ,and DCS capture process industries.But,recently,technology of PLC have quick development,such as Siemens PLC can support over 1024 IO with one standalone PLC ,so cause some industries can installed control system by PLC and DCS at same time.

13. (Programmable of Controller)
Type of PLC
(Programmable of Controller)
( ): Average Percent of Installed PLCs
Large PLC
(Over 512 I/O)
Nano PLC
(Under 15 I/O)
Micro PLC
( I/O)
Medium PLC
( I/O)
Device Level
Control Level
(7%)
(32%)
(20%)
(29%)
                                                                        
For detail,we can class PLC into four level.Currently,in control level ,can use medium PLC and large PLC,and we can use micro plc and nano plc into device level.For large plc ,usually have main control function,so enable to operate independently while up-link fault .
Besides,from Micro plc to large plc have supported Ethernet port,for large plc even can have dual Ethernet ports.
Support Ethernet Port

14. Advanced Open Control System
PC-Based
Control
PLC
Control
DCS
Control
Market Share
in 2005
(20%)
(45%)
(35%)
Ethernet
1. GE Fanuc Automation
2. Siemens A& Group
3. ABB Automation
4. Elecktro Beckhoff
5. OPTO 22
Anyway,we have known,a kind of advanced open control system base on Ethernet communication became main trend,no matter PLC control ,or PC based control or DCS control .At here ,we list top 5 vendors in these three control system for global market.You can try to find top 5 in your country or area.I believe you can create great sales performance.Of course,you can also approach their SI or distributors.
1. Siemens A&D Group
2. Rockwell Automaton Allen-Bradley
3. Mitsubishi Electric
4. GE Fanuc Automation
5. Yokogawa Electric
1. ABB Automation
2. Emerson Process Management
3. Yokogawa Electric
4. Honeywell IACD
5. Siemens A&D Group

15. Mega Trend in Control & Automation
Trend I: Move to PC Architecture
Trend II: Move to Distributed Architecture
1990
PLC
2000
2010 PC
Intelligent Field Devices
central
yesterday
De-central
today
distributed
tomorrow
At this slide,you can find PLC are replacing by PC-base,for pc-base,Ethernet is usually used.Second trend is system architecture move to distributed structure,and ring topology is more and more used.

16. Mega Trend in Control & Automation
Trend III: Integrate IT technologies into Control&Automation
Consistent communication for vertical integration
Combine with ERP and MES
Trend IV: Use of Open Standards in Control&Automation
Ethernet TCP/IP
OPC, XML, COM/DCOM, ActiveX
Object Oriented Design
Microsoft Office® Applications
Ethernet
Automati- sierungs-
System
Field Level
ERP
Interfaces
Third trend is many IT technologies integrated into control and automation system such as ERP ,in future , maybe we can use same communication technology for info layer,control layer and device layer.Final trend is more and more open standards not proprietary.
So,we can know Ethernet met these trend ,and actually,Ethernet have used in control and automation field.

17. Industrial Networking
ETHERNET
LONWORKS
ControlNET
Info Level
BACNET
MODBUS
SERIPLEX
Control Level
DEVICENET
PROFIBUS DP
ASI
INTERBUS-S
Here are many different field bus there. Many many you have known and good operation ?
In this rapidly changed world , you don’t know which company will be merged , which field will be obsolete in decade
But I know that Ethernet will still there for the next 10 years .
Device Level
MULTIBIT NETWORKS
MULTIBYTE NETWORKS
MESSAGING NETWORKS
SERIAL I/O NETWORKS

18. Challenge for Today’s Network
From just 500Kbps (Performance)
From Limited Management
From Single Vendor (Proprietary)
From Isolation (Migration)
From Many Wiring Scheme
From Cost

19. Ethernet Is the Solution
Current Challenge
Just 500Kbps 10,100, Giga 
Limited SNMP/OPC management management options 
Proprietary Open standards 
Single vendor Multiple vendors 
Isolation WWW connectivity 
The shift to Industrial Ethernet is occurring for two main reasons – simplicity of control and reduction in total cost of ownership.

20. Control and Automation ?
Why not Use Ethernet in
Control and Automation ?
Therefore,everyone say what not use Ethernet in plant floor.Actually,in 90 year ,HSE of FF was used in some metal factory ,it is first case used Ethernet to be backbone of control layer.

21. Industrial Ethernet Device Shipment Growth Seen at 51.4% (CAGR)
(Thousands of Nodes)
So ,this slide tell us a fact,it come from ARC ,and show us will have high growth rate.
Nowadays, there are only two industry are still growing .
In Woman ‘s world , that is the Luxury industry such as LV , Burbery, Parda, Gucci and Armani .
The most expensive and customized, the most be recognized .
In Man ‘s world , only Ethernet in automation network . More standard for easy management , cost saving is the first concern .
Source: ARC Advisory Group 2005

22. Industrial Ethernet Protocol
Sponsoring Organizations
Target Applications
Transport Layer
Application Layer
EtherNet/IP
ODVA, Control-Net International, Rockwell Automation, Omron,
Any discrete or hybrid manufacturing
TCP and UDP
Control and Information Protocol (CIP)
Foundation Fieldbus-HSE
Fieldbus Foundation
Process control
UDP
Fieldbus Function Blocks
IDA-Modbus
IDA Group, Schneider, Jetter, Sick, Kuka, Phoenix Contact
Discrete manufacturing especially motion control
TCP
IDA Object model
(Modbus/TCP)
PROFInet
Profibus International
Complex Machinery
UDP, TCP plus proprietary
DCOM, PROFI-net Object Model
Last three slides,we seen many automation manufacturers promoted Ethernet-based control and automation.Then,let us see Industrial Ethernet protocol,this figure show you four standards,they are Ethernet/IP ,designed by ODVA.ODVA also is designer of ControlNet and DeviceNet,and major promoter are Rockwell and Omron.Second is HSE ,designed by Fieldbus Foundation.This standard is popular for process control ,so most of DCS system supported this standard.Next is IDA,interface for distributed automation.This protocol is sponsored by Schneider and Phoenix contact.Finally,is ProfiNet.I think many known Profinet.It belong to ProfiBus,and Siemens is its major sponsor.Besides these,like Powerlink of B&R also have industrial Ethernet protocol.we should know like these protocol belong to application layer ,they develop own application like Ethernet/IP have CIP.
Source: ARC Advisory Group 2003

23. All Major Automation Players Now Offering
Schneider – Transparent Ready
Rockwell – NetLinx
From above slides,we explain what is control and automation market ,we also known Ethernet in control and automation field.Next,let us look who are promoting industrial Ethernet.As this slide shown,like rockewell,schneider,abb and siemens all have the concept for open control system.
ABB – Industrial IT
SIEMENS – ITlution