2. Culture and Lifestyles of the 1920’s

3. Background to the Roaring Twenties  Economic prosperity by the mid-1920’s.  Growth of the secondary and tertiary economic sectors – no longer just primary industry.  Wage increases in manufacturing by the mid-1920’s.  Massive increase of consumerism.  Urbanization – people moving closer to the cities (1921-47.4%, 1931 52.5% in Canada and 63.1% in Ontario)  Economic prosperity by the mid-1920’s.  Growth of the secondary and tertiary economic sectors – no longer just primary industry.  Wage increases in manufacturing by the mid-1920’s.  Massive increase of consumerism.  Urbanization – people moving closer to the cities (1921-47.4%, 1931 52.5% in Canada and 63.1% in Ontario)

4. Fashion - Women  The new style of women’s dress, known as the “Flapper” was characterized by knee high skirts (dresses), high socks, and open shoes/boots.  Women also cut their hair short, consumed alcohol and smoked in public; very revolutionary for the time.  The new style of women’s dress, known as the “Flapper” was characterized by knee high skirts (dresses), high socks, and open shoes/boots.  Women also cut their hair short, consumed alcohol and smoked in public; very revolutionary for the time.

5. Technological Developments  The radio (Crystal set receiver developed 1906) burst on to the scene by the 1920’s, providing cheap entertainment for millions.  The telephone (developed 1876) became widely available  The airplane was being used for commercial flying by mid-decade.  The radio (Crystal set receiver developed 1906) burst on to the scene by the 1920’s, providing cheap entertainment for millions.  The telephone (developed 1876) became widely available  The airplane was being used for commercial flying by mid-decade.

6. Tech. Developments cont… Convenience appliances:  electric stoves  vacuum cleaners  toasters  sewing machines  washing machines  etc…  These gadgets helped create “free or leisure time” for men and women in the 1920’s  Mass advertising takes effect to encourage consumers to BUY BUY BUY! Convenience appliances:  electric stoves  vacuum cleaners  toasters  sewing machines  washing machines  etc…  These gadgets helped create “free or leisure time” for men and women in the 1920’s  Mass advertising takes effect to encourage consumers to BUY BUY BUY!

7. Advertising for the home

8. ‘Healthy’ advice...

9. Beverage anyone?

10. Henry Ford and the Motor Car

11. The Model ‘T’ Ford  Henry Ford set out to build a car which everyone could afford to buy.  The motor car became incredibly popular during the 1920’s.  It was slow, ugly and difficult to drive, and was nick named the ‘Tin Lizzie’ by the American people.

12. Key Quote – Henry Ford How would this have helped to cut production costs? ‘A customer can have any colour he likes for his car so long as it's black’

13. Mass Production  Ford was able to sell cars cheaply because they were mass-produced and every part was standardized (only one colour and one engine size were available).  By producing large numbers of cars on an assembly line, Ford needed fewer skilled workers, and that cut the cost of paying wages.  Ford was able to sell cars cheaply because they were mass-produced and every part was standardized (only one colour and one engine size were available).  By producing large numbers of cars on an assembly line, Ford needed fewer skilled workers, and that cut the cost of paying wages.

14. The Car (cont’d)  The increasing popularity of the car created a far more mobile culture during the 1920’s.  Day trips to far distances were now a reality.  Helped open-up Canada, ending the isolation experienced by those living in remote areas.  The increasing popularity of the car created a far more mobile culture during the 1920’s.  Day trips to far distances were now a reality.  Helped open-up Canada, ending the isolation experienced by those living in remote areas.

15. Automotive Advertising

16. Price Comparison...

17. ENTERTAINMENT!

18. Let’s go to the movies!  The 1920’s were dominated by a general increase in “leisure time”  By the end of the decade “talkies” replaced silent films, providing Canadians with some cheap (albeit American) entertainment.  Popular movie stars of the decade included Charlie Chaplin, Rudolph Valentino, Mary Pickford, Clara Bow, Greta Garbo, and Douglas Fairbanks. http://www.youtube.com/watch?v=1MNzVEy_mnE&feature=fvst TThe 1920’s were dominated by a general increase in “leisure time” BBy the end of the decade “talkies” replaced silent films, providing Canadians with some cheap (albeit American) entertainment. PPopular movie stars of the decade included Charlie Chaplin, Rudolph Valentino, Mary Pickford, Clara Bow, Greta Garbo, and Douglas Fairbanks. http://www.youtube.com/watch?v=1MNzVEy_mnE&feature=fvst

19. Entertainment cont’d  Jazz music and jazz clubs were highly popular.  “The Charleston” was the most popular ragtime jazz dance.  Dance contests were widely popular, often lasting for many hours, to the point of complete exhaustion.  Jazz music and jazz clubs were highly popular.  “The Charleston” was the most popular ragtime jazz dance.  Dance contests were widely popular, often lasting for many hours, to the point of complete exhaustion. http://www.youtube.com/watch?v=yNAOHtmy4j0&feature=related

20. Growth of Canadian Culture

21. Canadian Art  Canadian art flourished during the 1920’s  Artists such as the Group of Seven, Emily Carr, and Paraskeva Clark are most notable.  This period was characterized by landscape art, as the Group of Seven in particular sought to paint Canada’s most defining images.  Helped to balance the American influence…  Canadian art flourished during the 1920’s  Artists such as the Group of Seven, Emily Carr, and Paraskeva Clark are most notable.  This period was characterized by landscape art, as the Group of Seven in particular sought to paint Canada’s most defining images.  Helped to balance the American influence…

22. A final salute to the Roaring Twenties... http://www.youtube.com/watch?v=3svvCj4yhYc